One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Brandon Moore

They know the value of Design, Marketing, and Advertising but are rarely willing to pay fairly for it. Most pro and collegiate sports teams are great examples of this. They pay terribly compared to agencies or similar in-house teams in other industries and expect a lot more. Working on weekends, nights, and getting a raise or promotion can be very hard unless you play the political, corporate games required. Like staying late (without compensation) being “a good look”. Read more>>

Kaili Meyer

Copywriting, as a skill, is simply understanding what your customers need to hear and feel in order to persuade them to purchase from you (or work with you). In my opinion, telling relatable, compelling stories and connecting with people on an emotional level is the best way to drive sales and create lasting customer loyalty. It’s about buyer psychology and trust. However, I see a lot of marketing tactics steeply rooted in scarcity, shame, and fear. Read more>>

Dana Neiger

lol so much. In all seriousness, the corporate style of interview process, in which a candidate enters through a recruiter they may or may not start to develop a professional relationship with, to get this person coordinated and scheduled for an average of a 5 step interview process averaging again around 4-6 weeks, is just insane. No one has time for all that commitment these days nor should they make that kind of time. we are in the war for talent and that process is not respectful, you will lose top candidates to other shorter and faster interview processes. Read more>>

Carlos (Beto) Ortiz

I believe corporate America and America in general approach the management of the food and beverage industry in the wrong way. The kitchen has always been a resilient space for so many including ex-convicts, immigrants, drug addicts, and more. Without anyone knowing it’s like their past vanishes when they enter a professional kitchen. It becomes almost like the military that they never had or the second chance they couldn’t get. At other times the kitchen becomes a place full of hostility and many societal issues cross over each other. I believe if a kitchen is studied carefully one can uncover many answers to how to fix major problems. Read more>>

Eileen Lofgren

Corporate America’s view of succsess if based on how large your company is, how high your profits are and if you have an attractive resale value. This model sacrifices art, doesn’t allow for specialized niche trends to show through, forces fast fashion and often hurts lower wage workers from gaining benefits or reaching higher paying salaries. It removes the soul and manufactures a consumerism midset. Read more>>

Jeff Buster

As both a previous Corporate America participant and a small business owner since 2015 I have been on both sides of this conversation. I can say that before I point out the things that “corporate” companies do wrong I will say than after owning my own company, and going through many trials, I now understand many of the reasons “corporate” does what they do. That being said I think that one of the biggest mistakes larger companies make these days simply comes down to the “Golden Rule” treat others as you want to be treated. This is obviously not rocket science here, Read more>>

Stephanie Coradin

I am in the hospitality industry and while we treat our guests (for the most part) like royalty we tend to lack in treating our employees as the valuable people that they are. There is a lack of empowerment, lack of training, lack of empathy and mental wellness awareness. Read more>>

Caroline Younger

Corporate America has a plan and projects what is supposed to happen based on what it thinks should happen based on a model, a construct. Corporate America is rigid, promotes standards and norms that do not include a large part of society, Corporate America has an agenda and allows for little collaboration and uses formulas to lure a costumer into purchasing a product or joining a “community”. All of which have little to do with the reality of the human spirit and experience. It may have some to do with someones idea of the human experience but it does not represent the varied tapestry of human thought, desire and emotion. Read more>>

Claudio Gutierrez

The success of Corporate America is obvious and undeniable. It’s the motor that drives the economy and employs millions of people, but what I think they lack, is a human touch that would encourage and inspire the individual employees. We’re all familiar of the sweatshop-like conditions of certain industrial giants: the limited bathroom breaks, the limited amount of personal time off, the strict 9-to-5, etc… This capitalism on steroids is great for corporate profits but it leads directly to burnout, stress, and frustration that leads to loss of morale. Read more>>