Alright – so today we’ve got the honor of introducing you to Emir Horton. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Emir, thanks for joining us today. Growth is exciting, but from what we’ve seen across thousands of conversations with entrepreneurs it’s also dangerous if costs aren’t watched closely – sometimes costs can grow out of control outpacing revenue growth and putting the viability of the entire business at risk. How have you managed to keep costs under control?

I keep a close eye on costs by actively involving myself in all aspects of the business especially finances. This hands on approach helps me pinpoint areas where spending may exceed revenue growth and adapt accordingly. Additionally we use a robust accounting software and employed a skilled and well-versed bookkeeper to maintain a clear financial overview. This combination of vigilance and financial tools ensures that the company maintains cost control while fostering growth. I’ve also learned from experience that sometimes what worked in the past may not necessarily serve our growth as effectively in the present. When we’ve identified areas where too much money was being allocated without a commensurate return on investment, we didn’t hesitate to pivot. This flexibility and willingness to adjust our strategies based on the evolving needs have been crucial in cost management.

Emir, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started my business as a way to regain financial independence and to create a brand that connects individuals with their life missions and purpose. Watches have always been a personal passion so making the decision to enter the luxury watch industry was a natural choice.

What sets us apart is our ability to offer elegant timepieces that add a touch of luxury to any outfit, all at affordable prices. However, what truly defines us is our strong community focus and mission-driven approach. Our primary goal is to inspire people globally to make the most of their time, enabling them to lead purposeful and fulfilling lives.

I take immense pride in our brand’s commitment to both quality and purpose, and I want people to know that when they choose our watches, they’re not just buying a product. They’re purchasing an experience and joining a community that values time, purpose, and the pursuit of a well-lived life.

Can you share a story from your journey that illustrates your resilience?

One significant moment in our journey that truly exemplifies resilience was when we faced a challenge of being sold out of our products for an extended period. It might sound like a good problem to have, but it quickly became a double-edged sword because while our demand was high, we were unable to make any sales due to limited inventory. One turning point in our resilience journey was winning a pitch competition that allowed us to boost our inventory significantly. This victory provided us with the capital and resources needed to scale up our production and implement systems to ensure we would never again face the problem of extended product unavailability.

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

Initially, I knew little about manufacturing when I started my business, and I thought I had to build our watches myself. Eventually, I learned about manufacturers, but finding the right one was a time consuming process that involved extensive research and sample evaluation. A key lesson I’ve learned is the importance of clear contractual agreements to prevent potential misunderstandings, frustrations and disappointments.

Contact Info:

• Website: www.Earthawatches.com
• Instagram: @Earthabyemir
• Facebook: @Earthabyemir
• Linkedin: linkedin.com/company/eartha-watch-company
• Youtube: www.youtube.com/@earthabyemir

Image Credits
Eartha Watch Company