We caught up with the brilliant and insightful Angela Friis a few weeks ago and have shared our conversation below.

Angela , thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?

Through a fear of not being able to take care of me and my daughter, I had no help and was receiving no child support which left it all on my shoulders. Since we moved to a new state to help my mom who just received a cancer diagnosis and I was in the midst of a divorce, plus leaving my hometown with my 13 year old daughter and leaving my son who was 17 at the time with his dad. I had many fears and emotions to process , it also was an opportunity for me to go and create something new. My mom spoke to me about her fears should anything happen to her and she was worried about me and my kids. I needed to prove to her I would be ok. But how, I was already working a job in makeup but didnt know what else to do ? as I pondered the thought of driving down the road, I saw goats , I pulled over and immediately smiled, they brought a sense of peace to me I hadn’t felt in a while. So each time I headed to work I would leave early to stop and see my new goat friends, I would also take my mom there after chemo and notice how they uplifted her mood. That’s when it hit me, a goat business,so I created inspiring daily cards and used a goat logo and started selling them online. I then looked into a business license as the cards were not satisfying or capturing the goat essence, so I knew I needed to buy a goat. A year later I purchased Wally B and started training him , he quickly was a hit. visiting nursing homes, doing goat yoga, then tv shows and film, he was voted by ABC localish as an inspiring goat and appeared in numerous magazines, newspapers and even on Cameo doing shout outs to goat lovers all around the world. He also became a goat influencer and helped raise awareness for NAMI national alliance of the mentally ill . Wally also donates a percentage to fighting against animal and domestic abuse and this is how he is inspiring the community.

Angela , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am Angela Friis, a CEO, Goat mom , flight attendant and dream catcher who inspires others with my goat to live their G.O.A.T life. (greatest of all time)

We’d love to hear a story of resilience from your journey.

My mom along the way passed from her cancer. I stepped into a depression. I realized I had no one to fall back on and my daughter was counting on me, so rather than allow it to get me, knowing my daughter was watching, I worked harder on the business then went back and became a flight attendant in the midst of it all .

How about pivoting – can you share the story of a time you’ve had to pivot?

Covid hit, business got slow so we had to figure out a new move. I began a clothing line with Wally’s face and kept working on his social media, Mending muse goats on fb, which helps to inspire people through fun stories, inspirational memes and reels and Wally b on instagram which does the same thing in smaller doses. Also have a clothing line to inspire people to live their best life. My motto is this, we are all connected so whatever you put out is affecting others, make it good. Animals are healers and help people to smile, uplift their spirits, release feel good chemicals in the brain, everyone should befriend an animal even if it is as small as a fish, I chose a goat as my spirit animal .
Goats are sturdy, they go after what they want, they do not let the opinions of others hold them back and they are lovable. What spirit animal leads your way ? Follow it, take what you can from it and share the gift with others, This is how you live the G.O.A.T life.

Contact Info:

• Instagram: https://instagram.com/mendingmuse?igshid=NzZlODBkYWE4Ng==
• Facebook: https://www.facebook.com/themendingmusegoats?mibextid=ZbWKwLthemendingmusegoats
• Other: themendingmusegoats on tiktok

Image Credits
A friis