We were lucky to catch up with Pablo Rosario recently and have shared our conversation below.
Hi Pablo , thanks for joining us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?
Earlier this year, I worked with a 40 year old lawyer from Milwaukee who wanted to rebuild his social skills.
When he came to me, he said he wanted to have a vibrant social life where we could easily meet people from different backgrounds and social circles and be able to turn on his charm on command.
After a few conversations, it was apparent that he really wanted to feel accepted.
He felt like he didn’t fit in.
He that women didn’t like him because he didn’t fit the classic bad boy, alpha male mold.
He tried things like going to sports bars and talking about things he thought would make him look masculine, but all that did was make him feel even more insecure because that wasn’t him.
That’s when I told him that the reason why he’s been struggling to feel confident with women is because he was measuring his worth/value by whether or not he was masculine like other men.
I told him one of my favorite quotes which is “If you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”
It was what made him different that made him unique and attractive.
So I put together a presentation outlining different men who didn’t fit the conventional mold that women found incredibly attractive, most notably Prince.
Prince wasn’t your classic he-man, but women loved him despite wearing blouses and platform shoes.
We outlined the characteristics that the client and Prince had in common and came up with ways he could demonstrate those traits with women. One of those ways was through style and fashion. I told him to embrace his flamboyant style and use it to stand out and get attention from women.
He was a little hesitant at first being worried that he might send out mixed messages, but he leaned into it and boldly wore the bright colors and stylish designs I recommended.
The first night he went out, a woman stopped him and complimented his outfit and talked to him for a good portion of the night.
Months later, he texted me letting me know how life is different now and how, more importantly, he feels comfortable in his own skin.
How, for the first time in a long time, he feels like he’s good enough and that he has value.
And that’s been one of my favorite client success stories to-date.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Pablo J. Rosario and I’m a men’s dating and relationship coach.
For the last 9 years I’ve been helping single men become confident and charismatic so they can get more dates, build better relationships and become the most interesting man in the room.
For me, it was a heartbreak that led me down this path.
When I was 10 years old, the girl I was dating at the time, sent her best friend to tell me that she was dumping me to go out with another kid for 2 weeks, and if she didn’t like him, she would come back to me.
To say I felt like crap was an understatement. I had never felt like such a consolation prize in my life. After that day, I said, “Never again.” and began my journey into self-improvement and learning dating dynamics.
Since then, I’ve helped over 1500+ students from 71 countries help solve their problem of how to be confident and get more dates and relationships.
I help clients achieve their social goals, not by giving them the latest lines or tricks, but by helping them heal the inner blocks that stop them from taking chances and confidently putting themselves out there with women. Things like fear of rejection, shame, low self-worth are some of the struggles I help clients overcome.
The best part about what I do isn’t when a client gets a date, but that moment when they finally believe in themselves and believe that a happy dating life is possible for them.
Have any books or other resources had a big impact on you?
The most impactful book that I’ve read, as of late, is 100M Offers by Alex Hormozi. It’s a book that shows you the 4 components for making a truly irresistible offer. That book has helped me revamp my offers to the point where I don’t need to do much convincing for the right customer. I’ve learned how to create no-brainer offers and services that people are willing to buy with little to no resistance to the price. I recommend it to every business owner.
Any insights you can share with us about how you built up your social media presence?
For those starting out and are just building their social media audience, based off my experience, this is what I recommend (#1 and #2 are the most important):
1. The #1 thing is consistency. More important than the type of content you post or where you post is consistency. Doesn’t matter whether you post 1x a week or 18x, that consistency will build trust and rapport with your followers.
2. The #2 thing is frequency. The more you post, the faster you’ll build a following. The more often you post, the more familiar people will get with you and the more likely they will follow you. Decide on how many times you want to post a day and then try to meet that number every day. It doesn’t matter what you post, as long as you post. I recommend 3x a day.
3. Instead of getting followers, focus on attracting loyal ride-or-die fans and building a following. These are better than followers because followers will just like your post and scroll but ride-or-die fans will engage with you post, and even come to your defense when someone leaves a negative comment. Also, these are the people that will turn into your buyers and as a business owner, it doesn’t matter how many followers you have if they don’t buy anything. That’s why you want to focus on building a community.
4. To help with #3, at the end of every one of your video, make sure to have a call to action and ask them a question or ask them to leave their thoughts on what you just said in the comments below. This encourages them to engage with your content.
5. Reply to every comment. People are surprised when the person posting replies to their comment with a genuine comment. This helps build loyalty. Also, don’t be afraid to comment on their posts on their page.
6. As far as content, I recommend posting these types: 1. Teach them something 2. Share you opinion or point of view on a topic in your field 3. Personal stories of your’s and your journey 4. Walk them how you achieved a certain result in your field or how you helped someone achieved a certain result (this builds authority). 5. Repost or comment on other experts in your field in a collaborative way where you agree with what they are saying or you add to what they say. You can rotate through these and make a video of you talking and another video with just words with you doing something in the background.
7. Don’t try to make your content for everyone. It will work in your favor if you pick your favorite or ideal client and make content specifically for that person. That kind of specificity will help attract your ideal clients to you.
8. And don’t overthink it. On social media, professional videos don’t do as well as organic videos where it’s just you and your camera. You don’t need professional equipment. Just make sure you have good lighting and that the video has decent sound and you’ll be good to go. One of my best performing videos was one me walking in a park while my others where I was dressed up and had a script didn’t’ do as well. A video that is 70% perfect is better than 100%.
9. As far as creating content, I recommend batching and picking one day to write or plan, one day to film, and one day to edit. That way you still have time for your business.
10. Lastly, you will get haters. Don’t take what they say too seriously. Often times, they are hiding behind an anonymous profile and don’t have the courage to show their face. It’s a good sign that they are commenting. For every 1 hater, there are usually 2-3 people that really love your stuff. It means you have something that provokes people which is better than being boring. No one notices boring content creators.
Contact Info:
- Website: www.pablojrosario.com
- Instagram: @pablo.j.rosario
- Linkedin: https://www.linkedin.com/in/pablo-rosario-16955922/
- TikTok: @pablojrosario