We were lucky to catch up with Ash Daredia recently and have shared our conversation below.

Hi Ash , thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Mission: Our mission at Pink Chiffon is to inspire and empower individuals to express their unique style and personality through innovative and sustainable fashion. We are committed to curating a diverse range of high-quality and trendy clothing, accessories, and lifestyle products, providing exceptional customer service, and fostering a community that celebrates self-expression and conscious fashion choices.

Ash , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Pinkchiffon is the brainchild of US-based designer, Ashraf Feerasta Daredia. The brand focuses on bringing today’s women elegant and trendy Eastern wear ensemble that are in line with the current trends at affordable price points. Pinkchiffon was launched in the year 2013 and debuted it’s first collection at karachi fashion week in the same year. It specializes in
Semi-formal, formals and bridal s with their forte being Bespoke orders. Every customized order is individually designed in-keeping with the vision of the client. Within ten years, pink chiffon also has developed a clientele all over the world ranging from the Pakistan to all over the World.

Any insights you can share with us about how you built up your social media presence?

As a clothing brand business looking to build a strong and engaged audience on social media, there are several key strategies to consider. First and foremost, identify your target audience and create content that resonates with them. Understand their preferences, lifestyles, and interests to tailor your posts accordingly. Consistency is vital, so establish a regular posting schedule to keep your followers engaged and informed about your latest products, promotions, and brand updates. Utilize eye-catching visuals and compelling storytelling to showcase the uniqueness of your clothing line and create an emotional connection with your audience. Engage with your followers by responding to comments, messages, and user-generated content, fostering a sense of community around your brand. Collaborate with influencers and other relevant brands to expand your reach and credibility. Additionally, make use of hashtags and explore paid advertising to reach a broader audience. Finally, track your social media analytics to understand what content performs best and continuously adapt your strategies to optimize your presence. For those just starting to build their social media presence, remember that patience is key – building a loyal following takes time, but with dedication, authenticity, and creativity, you can steadily grow your audience and achieve success in the dynamic world of social media marketing.

Can you tell us about a time you’ve had to pivot?

As a fashion designer, there was a time when I faced a tough challenge in marketing my new collection. The designs were different from what most people were used to, and it seemed like not many would be interested. However, I decided to take a brave step and promote the collection in a unique way. I used social media and fashion blogs to share the story behind the designs. To create excitement, I organized a special event like huge exhibitions in USA, Dallas always gave me a great positive energy. As soon, my clients started liking my dresses Despite the odds, the response was amazing!

People loved the creativity and originality of the designs. The word spread quickly, leading to a lot of inquiries and online orders. The risk paid off, and the collection received praise from fashion experts and magazines. This experience taught me that taking risks and staying true to my vision can lead to success, even when it seems tough. It encouraged me to keep being bold and authentic in my designs and marketing strategies.

Contact Info:

• Website: https://pinkchiffon.com.pk/
• Instagram: https://www.instagram.com/pinkchiffon.us/
• Facebook: https://www.facebook.com/PinkChiffonOfficial