Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Kamila Alikhani

Imagine walking into a room full of flowers that take your breath away just as you’ve always wished. It’s a perfect setting. Now imagine knowing that at the end of the night, our team will take care of each piece thoughtfully and properly. The Earth will be cared for and others will get to share in the breathtaking beauty you’ve just experienced, as your gently used flowers and design elements will be gifted to hospitals and shelters, rather than being tossed into already overflowing landfills. Read more>>

Rachel Margis

I wanted to create positive and cute jewelry that would last a lifetime for people – and not just a chapter of their lives. Read more>>

Evelyn Massey

I like to tell a story as I curate, the key is getting your audience/customers to engage in what it is that you are selling and why they should have it. Read more>>

Katrina Martin

I specialize in providing customized tax plans to legally reduce tax liability and business advisory service. Which helps clients retain and increase their profits while building generational wealth. Read more>>

Kernesha Weatherly

An affirmation opens the door. It’s a direct pathway to your subconscious, there to remind you of all the things you may have forgotten along the way. ——- Read more>>

Roger Gottula

The Coffee industry has for the last 100years has produced dark coffees that taste burnt and bitter. Consumer just know it that way and you will hear them refer to it as truck stop coffee. Read more>>

Connor Basnight

Anyone can teach another player how to play pickleball. You don’t have to be an expert. As a coach, I focus on the who, what, when, where and WHY of the game, with my students. Any coach can teach you how to hit the ball. Not everyone focuses on the mental or emotional aspect of the game. My job is to instill confidence in my people, so they believe they can do something. Read more>>

David Shopper

The world is flooded with pictures of people. Selfies, profile shots, stock photos. If a company is looking to stand out in its own distinct way, they need to separate themselves from this sea of images. Read more>>

Susanna Powell

Sotheby’s International Realty is synonymous with Luxury and exceptional service. Every client receives a concierge white glove service. Personally I am always about going the extra mile for my clients. They know at all times that I have their back and am putting their interests above all else. Once my client wanted to put an offer on a unit that I knew to be within earshot of a Restaurant/Bar that has live music 4 days a week. Read more>>

Laura Kyttanen

Zielo Studio is a one-of-a-kind immersive coaching consultancy with a bold vision – we believe our world elevates when the Mindset Energy of people and organizations expand. Read more>>

Tyler Whitmarsh

What makes us different from the standard honey you’re used to seeing is simply this. We travel with semi trucks of our honeybees throughout the United States pollinating our nations agriculture. We’re able to pollinate everything from peaches, pears, apples, cherries, plums, pumpkins, wildflowers, berries, citrus, nectarines, almonds, and many more unique types of flowers. Read more>>

Abby Gagne

Photography in general is not a one size fits all in any way shape or form. There is no right or wrong way to go about the creative process. Each photographer goes about doing things the way that they like to, and their ideal clients seek them out because of a shared admiration for the end result. Read more>>

Leda Woods

At our small business, our primary focus is to deliver a highly personalized experience to every pet and their owner. We are dedicated to not only grooming pets but also educating our clients, empowering them with the knowledge needed to ensure their pets have the best possible grooming experiences. Our business offers two distinct models of service: the convenience of mobile grooming and the comfort of a salon environment. Read more>>

Jodie Kennedy-Aguina

My brand differs from the industry standard because I provide a client first environment. I pride myself on putting my clients first because they shouldn’t feel like a number when they book an appointment, it should be an experience. I am able to create this environment by keeping open communication with each client, never over booking and making sure I am always on time to each appointment. Read more>>

Chris King

Absolutely! What sets us apart is that we’re an owner-operated company. So, whenever anyone reaches out, they’re directly interacting with the owners. We genuinely believe that adds a personal touch. We pride ourselves on our meticulous planning and coordination. It’s quite humbling to see how many wedding and event planners entrust us with transportation schedules. Read more>>

Diego Torres-Palma

Diego Torres-Palma founded the private real estate and investment firm Ventana Ventures in 2018. Ventana Ventures focuses on innovation through collaboration to identify opportunities for the company and other entrepreneurs. The result is that they build community through their investments and real estate ventures. Read more>>

Nova Nordstrom and Deviant Donna

The basis of our brand revolves around raising money for the art and music community. Many artistic spaces require the artists to jump through hoops to be compensated. They require a certain amount of attendees for the artist to bring in, have them purchase a table to show their work, etc. Read more>>

Gianina Naghavian

My goal first and foremost is to connect with my clients. I make the extra effort to get to know them and their families so that they are comfortable when it comes time for their photo session. That is done through an initial questionnaire and followed up by further communications and a lot of talking and laughing together during our session. Read more>>

Hannah Rooney

Real Estate Photography is the primary focus of my business. Through relationships in the community I am in, I have been able to enhance realtor listings, VRBO/ Airbnb images, and have been able to help local home designers and builders showcase their exceptional work. I provide, interior, exterior, and drone photography. I have been able to stand apart with the addition of a striking evening photography called Twilight. Read more>>

Margarita Y Pinhas

Every action I undertake is infused with heartfelt intention, driving forth positive change in the world and fostering profound connections among individuals. This journey commences with facilitating their self-discovery and culminates in nurturing meaningful relationships with others. Read more>>

Katie Garibaldi

I wear various creative hats, including singer/songwriter, music supervisor, and filmmaker. My roles have brought me to many film festivals internationally, so I’ve seen the good, bad, and the ugly in the festival circuit. Last year, film composer Jospeh Metcalfe, and I, attended a film and music event in Belgium, where we were so impressed by how the festival was run. It was a true class act! Read more>>

Casey Belitz

Something that I have always strived for is being the best every single day. This mindset probably comes from my experience of being a student athlete all my life. I then continued to use this mindset when I became a coach and teacher as well. I love challenging myself and being creative. Read more>>