We’re excited to introduce you to the always interesting and insightful Georgianna and Giusseppi Dominguez. We hope you’ll enjoy our conversation with Georgianna and Giusseppi below.
Georgianna and Giusseppi , appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
Home has always been our favorite place to be. Both of us are considered “homebodies” I love having a hot cup of tea and being in bed at 9pm sharp for a good 10 hours of sleep and my husband, Giusseppi, loves being home listening to jazz on vinyl or unwinding watching a good tv show after a long day of work. We’ve always known our home was a safe, calming and rejuvenating place to be and a big reason that it was, was because we specifically created an atmosphere in our space that we simply just never wanted to leave. Having candles lit and our home always smelling good and feeling cozy was a main reason why we started our home fragrance line. We would spend hundreds of dollars on high end, luxury candles and reed diffusers and loved the elegance and ambiance that it brought to our condo. Once we started realizing that we were spending lots of money to actually inhale toxins and fumes, it was when we had the idea to create a luxury home fragrance line that was clean and also affordable! We wanted to create a line that was classic in aesthetics, effective in performance and feasible for anyone to purchase and not feel left out. This was the driving force for us to create G and G Home: a lifestyle of enjoying every moment and finding joy in even the smallest things.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?
Giusseppi’s background in luxury fashion and Georgianna’s background in make-up artistry we both know what it’s like to be visually drawn to stunning things.
To begin, we are such candle enthusiasts! The first thing we do when we get home is light a candle in our space.
We found ourselves buying luxury candles every few months and enjoyed their scents, glow and the way they transformed the entire atmosphere. With the amounts of money we’ve spent on candles, this probed us to create our very own candle line. We want to deliver a luxury experience without the price point.
We’ve created our candles to have a timeless look and to have the scents be invitingly intoxicating. They will burn low, slow and linger throughout your home. We’ve also recently added our G&G Home reed diffusers and parfum d’ambiance sprays to our collection!
We’re very excited to bring to you all our handmade products that have been crafted with love in our home. We also have the option for you to customize your own scent! Just head to the couture page. These candles are made with 100% all natural vegan wax and phthalate free fragrance oils that are hand poured in small batches. They are the perfect gift for a housewarming, a wedding, or a birthday. When in doubt, gift a candle!
We are so proud of our line and truly love nothing more than creating memories in scent form.
What’s been the best source of new clients for you?
We have been doing pop up shops in our neighborhood for around 9 months now and by doing that, we have really gained an organic and loyal community. The people that follow us on social media actually want to know what will be new, when a sale is and what’s going on in our lives. When you build up a genuine community they then will spread the word to their friends and family members and the ball will keep rolling. There’s a saying we love to say all the time, “Take care of your customers and they will take care of you’ Truly, genuine customer service is key and will build trust with your customers and make them follow you wherever you go!
How do you keep in touch with clients and foster brand loyalty?
The easiest way that we keep in touch with our clients is actually through Instagram! We treat every follower like our best friends and it’s what feels most natural to us. Building brand loyalty is huge for us! We love being prompt and responsive to when customers ask questions and also are receptive to criticism and improvements that they may have for us. We are always eager to try out new suggestions and pivot if need be. Being flexible when running a business is the key to success.
Contact Info:
- Website: https://www.gandghome.com
- Instagram: @gandg.home
- Facebook: G&G Home
Image Credits
Ken Medina