We caught up with the brilliant and insightful Refoni McCoy a few weeks ago and have shared our conversation below.
Refoni , looking forward to hearing all of your stories today. Do you take vacations? How do you keep things going – any advice for entrepreneurs who feel like they can’t step away from their business for a short vacation?
Yes, we take vacations often. A lot of times it’s for pleasure. We find ourselves making business deals and discussions during vacations. It is always important to enjoy life and maintain a business mind as well.
Refoni , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I started many years ago with a catering business and I opened up two restaurants. I took a long break before starting my own honey line. Health is very important and I saw the challenges many people were having with sugar and sweetners. Natural honey is magnificent and it has many healing properties so I knew this would be my purpose. There were issues at the beginning because people would compare our prices to the cheaper honey products. Not realizing we only have Pure Raw Honey, and there is a difference. Once I begin to educate our consumers business soar.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
I had to unlearn making family and friends my only audience. I have a major support system but when you have a goal to heal and serve the masses you have to step out the box and go towards your targeted audience.
Can you talk to us about your experience with buying businesses?
I purchased a breakfast restaurant and it was a great business. I just didn’t research the area. It failed because of the area I placed it in. Location is everything, and that is the main focus you should have when looking for a brick and mortar.
Contact Info:
- Website: WWW.PLANETEARTH-404.COM
- Instagram: Planet_earth404
- Facebook: Facebook.com/planetfoodservices
Image Credits
Au.Courag