We caught up with the brilliant and insightful Keandra Ward a few weeks ago and have shared our conversation below.
Keandra , thanks for taking the time to share your stories with us today Do you wish you had waited to start your own firm or do you wish you had started sooner?
Interesting enough, although I wish I had started a year earlier. I know that officially launching my business to the public in early 2022, although I had been working with clients since late 2019, early 2020, was the right thing to do. The time allowed me to really determine what service I wanted my firm to offer and which services I wanted to release. I believe that releasing the brand sooner would have speed caused us to work in areas that aren’t fitting to our brand. Overall, I wouldn’t change a thing we’re right where we’re supposed to be!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
The ꓘWI Collective™️
Houses the totality of the Keandra Ward International brand.
As a Marketing/PR and Media Firm our mission is to help our brands guests Get Clarity, Gain Focus, so that they can Generate Profits ™️.
We work with funded startups who are typically within 2 years of launching.
We’ve been able to assist our clients with brand clarity, media placement , image and commercial product and more!
Our clients have been featured on ABC, CBS, NBC. With featured billboards in Times Square and featured artists for National NBA and NBL teams and we’re just getting started!
How about pivoting – can you share the story of a time you’ve had to pivot?
To the people that follow me, my entire career from the outside looking in, looks like a pivot after a pivot. In reality every move I’ve made in the last 8-10 years have been strategic , based off of my 5, 10, 20 year business development goals.
I’m not one that shifts , a lot, the shifts I make are usually towards the ultimate goal, which most people only see the shifts vs the entire plan.
During the development process life may have had me pivot or shift faster than I planned, however the goals have never changed. There are times when your timeline just doesn’t fit the reality of your life!
As a caregiver, mom of adults etc the needs of my life can take precedence over my timeline. During those times I take a couple of days off, review the plan and determine what part of the plan we can execute next. Because I’m not changing the plan!
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Wow! This is a great question!
Well, I’d say minding my business! Continuing to show up and reach my personal and professional goals! Seeing the results our clients receive and following our core values without question or hesitation!
I’m different, I always have been and I always will be and sometimes it’s hard for people to connect with because I don’t sugar coat or fake it! What you see is what it is!
Contact Info:
- Website: Keandraward.com
- Instagram: Instagram.com/Keandraward
- Facebook: Facebook.com/Keandraward
- Linkedin: LinkedIn.com/Keandraward
- Twitter: Twitter.com/
- Youtube: https://youtube.com/channel/UCZ6VkSE4mkUXyGVDqL0nhkg
Image Credits
Marlo Laney Photos Forbes Visuals Our staff