We’re excited to introduce you to the always interesting and insightful Yill Wehrenberg. We hope you’ll enjoy our conversation with Yill below.

Yill, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?

I’m Yill, a first-generation Latina, raised in the PNW and now living in Austin, Tx with my fur child Kobe, Luminosa Vida’s Quality Control Rep. I am a Data Geek by day and a maker by night.

Luminosa Vida means bright life. Our purpose is to highlight the strength, beauty, and resilience that every woman possesses.

The three-level flame in our logo represents the interconnectedness of people and community, as well as the different stages of an individual’s journey

The creation of Luminosa Vida has been a personal journey of growth,embracing freedom, and finding my voice. It’s a testament to the unbreakable spirit of women everywhere.

Through we candles, we aim to symbolize that a woman’s voice is never truly gone by reminding you of bright life every time you light your Luminosa Vida.

As a candle lover myself and a dog mom, I understand how important it is for candles to smell great and be non-toxic. Therefore, all our products are hand-poured, vegan, environmentally conscious, uniquely scented, and rooted in the importance of self-care and community.

I am also a member of The Junior League of Austin, where I volunteer my time and give back to the community. I love, love all things candles, tacos, dancing and travel.

Yill, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Yill, a first-generation Latina, raised in the PNW and now living in Austin, Tx with my fur child Kobe, Luminosa Vida’s Quality Control Rep. I am a Data Geek by day and a maker by night.

I am also a member of The Junior League of Austin, where volunteer my time to give back to my community. But let’s get to the heart of what really fuels my passion – candles, tacos, dancing, and travel are my absolute loves!

Luminosa Vida means bright life, and that’s exactly what our candles embody. These candles are more than just wax and wick; they’re a celebration of women, a reminder of their innate strength and worthiness. In a world that often feels chaotic, Luminosa Vida is here to transform your living space into a sanctuary of tranquility and empowerment.

As a candle lover, I know how important it is for candles to smell great and be non- toxic. Each candle is hand poured, vegan, environmentally conscious. Each unique scent tells a story, rooted in the values of self-care and community. The flicker of the flame you light isn’t just a source of light; it’s a symbol of your connection to the world, your community, and most importantly, yourself.

The three-level flame in our logo represents the interconnectedness of people and community, as well as the different stages of an individual’s journey

The creation of Luminosa Vida has been a personal journey of growth,embracing freedom, and finding my voice. It’s a testament to the unbreakable spirit of women everywhere.

My goal when you light up a Luminosa Vida candle, is that it’s more than just a moment of relaxation – it’s a declaration of the vibrant life you lead and the strength you possess. That’s the essence of what we do, and that’s what sets Luminosa Vida apart.

We’d love to hear about how you keep in touch with clients.

My customers mean the world to me. It’s incredibly rewarding for me to spend time at Farmers Markets, connecting face to face with the people who support my business. This personal interaction allows me to build genuine relationships and gives them a chance to know the person behind the brand.

Since I’m a bit of a planner myself, I’ve set up an events page on my website. This way, customers who, like me, like to plan their week ahead, can easily find out where I’ll be. This helps them schedule a visit and allows me to meet them in person. Additionally, I make sure to share my upcoming events on social media every week, so everyone is in the loop.

Just like many other small business owners, I maintain an email list of my customers. Through this list, I send out newsletters that aren’t just informative, but engaging too. I’m all ears when it comes to learning from my customers and finding ways to improve. I often send out surveys, seeking their input on what they’d like to see in the next collection or simply involving them in the creative process. I try to provide valuable content, like helpful tips, guides, and success stories, to make sure they find value in every message.

And who doesn’t love a great loyalty program? That’s why I’ve created the Candle Collector Club (CCC). This program lets CCC members earn points with every purchase they make. But it doesn’t stop there – they also earn points for signing up, on their birthdays, and even for leaving reviews. I’m committed to making sure my customers know just how much I appreciate them. Each and every one of them holds a special place in my heart, and I want that to shine through.

What do you think helped you build your reputation within your market?

I’m in the process of establishing my reputation in the market, and things have been going quite well so far. One of the reasons behind this positive progress is that I believe in being genuine and true to myself. Transparency, authenticity, and honesty are values I hold dear.

I have a touch of perfectionism in me, especially when it comes to crafting candles. I want each candle I create to be nothing short of exceptional. Being a true candle enthusiast, I’m committed to ensuring that every product I release meets the high standards I have for quality.

Listening to my customers has played a pivotal role in shaping my reputation. I make it a point to address any concerns or queries they might have. If there’s something I don’t know, I’m upfront about it. When customers ask questions that I can’t immediately answer, I believe in being candid and vulnerable by admitting that I don’t have the answer right now. However, I reassure them that I’ll find out and provide them with the information they’re seeking. This openness has proven to be a key factor in building trust and a solid reputation in my journey.

Contact Info:

• Website: www.luminosavida.com
• Instagram: https://www.instagram.com/luminosa.vida
• Facebook: https://www.facebook.com/luminosavida

Image Credits
Photography by: JoiConti.com / Joi Conti Photography, LLC Instagram: @Joi.Conti