We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.
Lewa Owolabi
At the very core of our mission is the pursuit of rendering luxury an attainable dream. Our main goal is to make luxury something that everyone can aspire to. This idea guides everything we do, from the start of our projects; acquisition to planning; to full execution. Growing up as the oldest daughter in the family, I learned how to make the most out of limited resources which strongly influenced my path. It’s a part of my personal and professional story which has taught me that Luxury doesn’t have to be expensive. Having a lovely home, with a modern design and state-of-the-art amenities, doesn’t necessarily have to mean breaking the bank. We design with luxury and affordability in mind. Read more>>
Lauren Ready
I spend a decade working in television news; first behind the cameras as a production assistance and then eventually in front of the camera reporting the day’s (and night’s) news for local television. It taught me everything I know about connecting with people, finding stories and sharing them with others. But there was something missing. I reported the news and moved on to the next story assignment and overtime covered a lot of sensational stories. Read more>>
Chris Cory
Our mission is to create luxury products that are an attainable price point for the everyday consumer. Luxury doesn’t have to come with a price tag. One night, I was burning a VERY expensive candle from a department store we (will leave unnamed) and it started pouring black smoke up the tile in my bathroom. I thought to myself, this isn’t right, I paid a lot of money to have this candle. I have always been passionate about candles so I thought, hey I don’t really know of many candles that burn clean..I should make some. Read more>>
A.S.R. Gelpi
As a fantasy author, my mission is to create captivating and high-quality stories that empower and inspire women. Through the enchanting worlds I craft and the fearless heroines I bring to life, I aim to celebrate the strength, resilience, and boundless potential of women. My commitment is threefold: Crafting Empowering Narratives: I am dedicated to weaving tales that showcase women as protagonists of their own destinies, showcasing their unique journeys, challenges, and triumphs. My stories are a testament to the incredible power and determination that women embody. Read more>>
Kristian Franklin
I’ve always had a passion for helping people. As the youngest of five, I found ways to stand out, and it always included helping others. I enjoy seeing people happy, and if I can be a positive person in someone’s life, that makes me happy. So, why hair? Hair can make or break your day. Have you ever had a bad hair day? Have you ever had a great hair day? If you answered “yes,” then you know where I’m headed with this. Our hair is our crown, and when we look good, we feel good. Read more>>
Fania Johnson
My mission is to educate, and influence upcoming inspired models to always strive to be their best self. Being a woman of color we sometime aren’t able to take advantage of certain opportunities out there to help us get to the next level. Our opportunities are limited due to limited resources, our living environment, and just financially not being able to afford it. As a model of over 15 years of experience I understand how expensive things can be , but I also understand the importance of sacrificing to get yourself to the next level. I pride myself in being affordable to my students as a model coach while also providing them with high quality skill and knowledge that will get them to the next level of their modeling journey. Read more>>
David Samorano
“From the beginning, our mission has been to provide unparalleled service to businesses both online and in person. We strive to create positive movement through our industry. We consider each relationship with a client or affiliate a privilege. We ensure a compelling understanding occurs when our services are requested.” That is our mission statement at Live The Dream Media but it is more than that. It is a diligent process and it is vital to success. The success of our clients is our priority. Fully understanding their goals and expectations take more than a phone call. Read more>>
Ellen Vera
In response to a lack of good jobs in Greater Cincinnati and across the country, Co-op Cincy’s founders came together with an idea: to create an economy that works for all. This idea came from studying equitable economies around the world, including the Basque region of Spain, where Mondragon has created the world’s largest and most advanced association of cooperatives. Co-op Cincy’s founders visited Spain in 2012 and witnessed firsthand the positive impact that the cooperative business model has had on the workers and the local economy. Worker-owned cooperatives not only rescued the Basque region from severe instability and inequality, they also made it flourish. When we returned to the US, we were inspired to build that model here. Read more>>
David Anthony Martin
Middle Creek believes that the disconnect between nature and humanity is a crucial contributor to the discontents and dis-ease we see in the world. Our mission is to connect people to each other and the world they inhabit in a deeper, more meaningful way in order to inspire unity and oneness, to heal humanity, and thus the world, by reigniting the passion between people and nature through the arts. By providing a platform for artists working within this passion, we intend to share the rich complexity and profound depth of life . . . in all its beauty, challenge and potential. Read more>>
Kim Pierpoint
Our mission at Prickly Pear Sports is to give active women – and women who long to be active again – a way to run (jump, laugh, lift, sneeze) with confidence. without distraction, and without fear of embarrassing bladder leaks caused by SUI. When I began my entrepreneurial journey, my primary interest was to address a problem that up to 50% of women deal with – we accidentally pee when we run (or sneeze, laugh, or jump – you name it.) This is called stress urinary incontinence, or SUI, and typically shows up during pregnancy, postpartum, or after menopause. Read more>>
Zo Guthrie
To encouraging people to take time to enjoy being here, take in the environment around them and share in the company of others through focused tea tastings and incorporating tea in their daily lives. I also am passionate about supporting the continuation of the art behind tea and providing a space to support and encourage people to incorporate “the arts” at large in their life! Read more>>
Karen Starr
I was trained in an interior design firm that was all about excess, designed obsolescence, and big budgets, where designers would change things out as quickly as possible to turn a profit. When it was time for me to move on and begin my own design journey, I started at the polar opposite of that mindset. Hazel Tree was sprouted from a passion for local sourcing. I wanted to honor our environment and our local community. We find that custom projects are almost always the best option for meeting these standards. This takes more time and is often more painstaking because it’s easy to order out of a catalog, but this way we avoid the use of products that are often shipped from overseas and could contain harmful chemicals or release chemical compounds during off-gassing. Read more>>
Katie Truax
Our mission at SALTY is to create opportunities for our guests to take in the beauty of our beaches and the Gulf of Mexico while making memories sharing food, beverages, and experiences with those they love the most. A psychotherapist by trade, I remember acutely sitting at a local restaurant bar one cold December night on a date with my husband. With tears of joy and awe in my eyes, I asked him why he thought SALTY had taken off the way it had, and why it captured my interest and my heart in such a powerful way after so many years helping individuals, couples and families in my therapy office. Read more>>
Summer McCune
As a former educator, creating a more inclusive youth means the world to me. It is my goal that my line of Awareness Jammies not only tell the medical stories of many but allow children to make meaningful connections by befriending total strangers. This line sets up a safe space to hold difficult conversations and to advocate on various diagnoses. Awareness matters on so many levels and children are capable of accepting other’s differences if they understand them. Read more>>
Sahar Jan
As a bridal makeup artist, my mission goes beyond just enhancing beauty. It’s about creating unforgettable moments that empower brides to radiate confidence and feel absolutely stunning on their special day. For me, this mission is incredibly meaningful because I believe that every bride deserves to feel like a queen and have her inner beauty shine through. It’s about capturing the essence of who she is and bringing out her unique features, so she can walk down the aisle with grace and mesmerize everyone around her. Read more>>
Chelsea Wydra
My name is Chelsea Wydra am have been a Military Spouse for 11 years and a mother of two beautiful boys. I have moved around a lot over the last 12 years and holding a job is very difficult to do which is why I ended up creating my business selling Macrame. It is something I can take with me wherever I end up in the world. Read more>>
Jingwen Wang
Having absorbed aesthetics from both American and Chinese cultures, I’ve always been looking for something that could represent my love for Chinese aesthetics, but interpreted in a modern, accessible way. I wasn’t able to find anything that truly felt like that, which is why I was inspired to start DAWANG. From the start, my mission has been to build a community for people that loves and appreciates Chinese culture and aesthetics. Particularly in the wake of the COVID-19 pandemic when we saw such a disheartening increase in anti-Asian violence, I find it so important to continue the discourse on the importance of breaking down barriers that define our culture as a monolith. Read more>>
Cecilia Foerster
As a visually impaired artist and proud member of the disabled and blind community, my mission is to illuminate hearts and minds with a powerful message of inclusion. We may perceive the world differently, but within our souls, we share the same desires for love, joy, and fulfillment. Through my art and advocacy, I strive to tear down walls of misconception and foster a society where empathy triumphs over judgment. Let us embrace the beauty of our differences and create a world where everyone is seen, valued, and celebrated for the unique light they bring. Read more>>
Alexzandra Denis
The roots of my mission trace back to the invaluable teachings of my Vincentian mother, whose wisdom gave me a profound sense of self-acceptance and appreciation for my identity, appearance, and culture. Growing up in the Caribbean, she drew from a culture that is rich in tradition when it comes to herbal skincare and time-honored remedies, harnessing the power of herbs, botanicals, and oils. Crafting her own products for hair and skin, and growing herbs like mint and aloe, she instilled in us skills that transcended store-bought beauty. Even in a World full of commercial offerings, she showed us the art of crafting our own products and emphasizing the beauty of natural materials. For every skin or hair issue she always had an all natural solution. Read more>>
Lavala Moss aka Lala Diore
I feel that im chosen , called out for a purpose to make a difference in this world. My mission is to break barriers not only for myself but for others as well. My passion strives from my story which is my testimony.. All the odds were against me, from birth I faced obstacles-My mother is was still a addict when giving birth to me-I never knew my father or had a father. I grew up in shot gun houses and low poverty houses until we moved to Loveman village projects were I was raised my whole life until I was 19. Growing up in a environment like the projects you are exposed to alot of things… I knew at a young age I wanted to be a star or someone prominent in my lifetime I would imagine and visualize myself on stage performing wether dancing singing rapping or acting. Read more>>
Elizabeth Rodriguez
The mission of my business is to create a safer environment for my customers while creating a “copacetic experience”. The meaning of Copacetic is everything being in excellent order, which is the mindset I want to create for the customers. My candles bring not only peace with the scents I make but also a sense of calmness and an experience of comfort in that time. My business is run out of the South Bronx and provides a healthy option to individuals for their candles. Although health options may be available, they may not take into consideration the socioeconomic levels of the customers in my area. I provide lower prices that these individuals can afford, while assessing the health risk of my candles that people may not think about. Read more>>
Tanya Taylor
During the fall of 2022 my husband and I felt God was leading us in a different direction in life. Both of us in our early 50’s , with our adult children married and doing well in life, we felt it was time to do something more meaningful and help a community of people. So, after much prayer and consideration, we felt our next mission in life was to invest our time and money into a small town that needed help with revitalization. A town that needed something everyone would want but didn’t have. After searching and searching, we landed in a small town in SW Virginia, called Pennington Gap, VA. A small community that was once booming with people and things to do pretty much all the time. Read more>>
Amber Morgan
The creation story of House Of Morgan came from a frustration in available intention candles. They were all pre-intended with words like “love” “debt-free” etc. It felt disempowering like the power was in the candle instead of the person. I wanted to make true intention candles that honor the time old tradition of candle burning in a way that reflects many cultures and is empowering. Read more>>
Ernest Tate
Because of our fast-paced lives, often our personal well-being is overshadowed; I wanted to be a beacon of hope for those seeking transformation. Through my passion for fitness and wellness, I wanted to help people see their full potential. I have always been an athlete, a lover of movement and an advocate for the incredible impact it could have on one’s life. Having my own struggles and witnessing friends and family fight to find the time, motivation, and guidance needed to lead healthier lives, I decided to channel my passion into something larger than myself. This marked the inception of my personal training business. Read more>>
Susan Wilder
My mission as a Fine Artist is to engage with the environment I live in, find iconic images which are both mundane and rich in mythology, and create narratives that are open to interpretation. Depending on where I have lived, these images have radically changed. Subjects have included water studies , botanicals, boats and birds and ultimately have overlapped over the years as I have changed my locale. The medium I practice has primarily been drawing. I have a Bachelors degree in Drawing and a certification in Scientific illustration. Lately I have turned to printmaking, first as a way to use my skill set but also to make images that are more affordable and graphic to appeal to a younger audience. Read more>>
Tami Kent
When I was 7 years old it snowed in Austin. It wasn’t my first-time seeing snow, but it was my first time experiencing winter and cold with my central Texas neighbors, which was rare. It was also the first time I ever gave something of my own away to someone in need. You see, I had 2 coats, and my neighbor didn’t have one. It just made sense that I should share, and so without hesitating, I walked across the street and gave her the brand-new coat that my grandmother had just purchased for me. I didn’t know the cost of the coat or even consider in my 7-year-old mind how my grandmother might feel or the conversation my mom would need to have to explain it all, but I do remember one thing… my mother’s smile. Read more>>
Rachael Bronstein
Concerts were my go-to happy place. An escape from the real world, even if just for a little while. I was incredibly passionate about music, to the point that any time I had a moment to spare, I’d eagerly pitch in as a volunteer at local festivals. But when the pandemic hit and live music was halted, I started worrying about all the people who make those shows happen. Since my journey began in the world of production finance at NBC, I’d always admired the folks who make the magic behind the scenes, working hard to put on a show. Read more>>
Lauren Richardson
Being in any creative industry is definitely not for the weak or faint hearted. There are constant conversations, opinions, etc, about the work you create, and that can be challenging to navigate. However, the beauty of being able to dive full force into your artistry, challenge yourself through the process, and uncover aspects of your talents that you didn’t even know existed, is the real definition of growth and that’s what I strive to do as I continue in my career. One of my all time favorite songs is Love Yourz by J.Cole and in his lyrics he quoted, “There’s beauty in the struggle and ugliness in the success” which it’s very true but people need to see and hear that! Sharing my story, the personal ups and downs, and life lessons that I’ve learned on this journey of trying to lock in to accomplish my dreams, could really help the next person. Read more>>
Tierra Daejanai
Her Forte means her strength. Her Forte Salon celebrates one year in business this quarter and we have created a chemistry of good service, a welcoming inclusive environment and great hair care products. Although offering a great service for my clients is priority our mission is to create a safe space for women to feel their very best. I became a hairstylist after losing my mother to a mental health crisis and the salon was therapy for me. It helped me regain control over my life and meet some brilliant women along the way. I wanted to position my salon to feel like a place that women can come take a load off and experience a luxury salon with an urban ambiance. Mental health is a big part of self care and we try to implement our strength in beauty to empower the women we serve. Read more>>
Ayesha Naisha Patrick Andrews
Culture Clix Mission: To share stories through photography & dynamic digital content that uplifts, empowers, and ignites. To create content using captivating visuals to impact another’s life and our community through cultural expression largely by documenting and sharing relevant thought-provoking images. To further promote the collective of our community’s talents in art, business, and life by collaborating with and highlighting their individual stories. Create positive synergy involving community and individual perspectives to flow into the universe exhibited through pictures & videography. Display photographic pieces that inspire and educates. Read more>>
Carmen Medrano
This is our mission statement “More than just a Paleta. Loteria Paleteria not only provides a quality product, but memories made over a paleta. We serve the Taos Community and visitors alike. To introduce our Mexican culture that nurtures the human spirit.” When I was a child my family would go shopping in Mexico. My mom, sisters, and brothers would go on their separate ways while Ingot spend time with my dad. He would buy me a Paleta and put me on his shoulders risking melted Paleta on his. As the youngest of five spending time alone with my dad meant so much to me. Memories I cherish. I often see many fathers with their children creating the same memory. Read more>>
Anthony Smith
It’s a profoundly meaningful mission to me, as I reflect on how having access to such a mission during my childhood could have significantly enhanced my personal success. The presence of strong role models equipped with essential skills for working with underserved youth would have been transformative. This kind of understanding is particularly impactful for children navigating challenges within the education system. By offering children a comprehensive educational approach that addresses their needs, we can foster the development of crucial behavioral and social skills. My journey has been marked by a tendency to defy conventional wisdom, yet my experience in the navy marked a turning point. It was there that I truly embraced the wisdom of others, guided by exceptional mentors who played a pivotal role in my subsequent accomplishments. Read more>>
Melissa Nastasi
The Los Angeles Trio, The Americans, Redefine Roots Music on Highly Anticipated Release Acclaimed Los Angeles-based band The Americans today released their intricate new EP, Strays, pushing the boundaries of their genre. Strays is an impressive demonstration of the band’s ability to reinvent rock & roll through the prism of early folk and blues. Patrick Ferris (vocals/guitar), Zac Sokolow (guitar), and Jake Faulkner (bass) deliver an album that lands somewhere between Bruce Springsteen and Nathaniel Rateliff. Read more>>
Kara Ford
My mission is bring people together with music. It might sound corny, but I love the idea that music can exude a sound that brings people from all walks of life together. Music is a universal language, and my goal is through the music I play I can help different types of people communicate, feel, and see each other. The story behind my mission, is that growing up, I was always the type of kid that didn’t quite ever fully fit it. I was pretty much always the only black girl in all of my schooling growing up, and later on realizing that I was queer, I have always in a way been different from the norm. However I think with that experience, I have in way been exposed to different groups of people. To me, it is so fascinating to see differences in and similarities of music these different groups enjoy. Sometimes its more similarities there you would realize. Read more>>
Caileigh Rugar
Unbrvnded Media (Pronounced Unbranded) was founded in 2020. Our missions statement is “to heal a hurting community through Art by speaking about the things that hinder people from living.” To me this means, interviewing people who have a story to tell and a solution to share to anyone who may be currently struggling with a particular issue or may go through it in the future. My platform exists for every Artist or any kind; Barbers, Media Production, Painters, Musicians, etc. Read more>>
Renee Blanchard
Church Alley serves delicious coffee and tea and healthy meals in a comfortable space. We specialize in finely roasted coffees, espresso, and cold brew served alongside veggie forward meals. We are a mission driven company. We believe business, no matter the size, should make the community it supports better. Church Alley aims to empower a more peaceful, resilient and connected Gulf Coast through compassionate and forward-thinking hospitality products and services. We believe in our capacity to improve the health and wellbeing of our customers, staff, and environment. Read more>>
Emmanuel Etti
Absolutely, here’s a response you could use to convey your mission effectively: “At The Rightz, our mission is fueled by a passionate commitment to enhance the quality of leather products available in our country, Nigeria. We’re dedicated to addressing the issue of substandard imported leather goods head-on. Our driving force is to provide a distinct solution – finely crafted, handmade leather shoes made right here in Nigeria. We firmly believe that by offering top-notch, locally-made products, we can empower our fellow citizens with access to high-quality options they can be proud of. This mission resonates deeply with us as we strive to contribute to the growth of our local economy and showcase the incredible craftsmanship that Nigeria has to offer to the world.” Read more>>
Tinuke BH
My mission is to Foster Brilliance and Make lives Sparkle. Both professionally and personally, I’ve lived a life that is at the intersection of many fields, cultures and backgrounds. As a result, I know Brilliance can be found almost anywhere, it’s all about making sure that it’s properly fostered. So at the root of what I do whether while writing, as a consultant or even an Educator…Fostering Brilliance first in myself and then in the Lives of those who are willing is important to me. Read more>>
Kate Woolley
The Noble Paperie® is a stationery line supporting those struggling through miscarriage, loss, infertility, NICU stays and complicated pregnancies. In other words, The Noble Paperie is a line dedicated to the bereaved and everyone in between! I’m Kate and I’m the Founder + Creative director behind The Noble Paperie. It feels like life started after I experienced a chemical pregnancy and then a miscarriage. The pregnancy following my second loss was extremely difficult. I’m talking 40+ days in a hospital on bedrest, an emergency C-section delivery of my daughter 2 months early, and an additional 34 days with her in the Neonatal Intensive Care Unit (NICU) before we were able to officially come home as a family of three. Immediately, my priorities changed and I quickly realized the journey to motherhood doesn’t always come easy. Read more>>
Audrey Johnson
As a photographer my mission is to help people see that there is so much beauty and magic in the every day life, as it is. We live in a culture that puts a large value on how we are perceived by others from an outside view – how our homes look, how happy and interesting our lives appear on social media, what does the car we drive say about who we are, what perception does our outward appearance give, etc. We drive ourselves to misery trying to keep up this act and for what? It’s a trick, it doesn’t matter. When the time comes for our lives to end, hopefully at a very old age, the memories we’ll be thinking about and the photos we’ll want to look at are the ones we didn’t realize we’d miss . . . Read more>