Alright – so today we’ve got the honor of introducing you to Christine Blanchette. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Christine, thanks for joining us today. When did you first know you wanted to pursue a creative/artistic path professionally?
I can’t remember not having an interest in media, though it became my passion after working at a local television station and seeing firsthand how the stories were created. I began writing a running and fitness column in 2005 for a weekly newspaper, learning early on it’s about relating stories that could inspire people to get moving. My column was picked up by the Sherbrooke Record, which is Quebec’s second-largest English language newspaper and close to my home town of Richmond, QC. As a natural extension of writing, my attention circled back to broadcast media, having had training at Rogers TV. This led to creating my own TV show, Run With It, which is Canada’s only running, fitness and health show, airing on broadcast and online. My other show is The Closing Act, which profiles movers and shakers in the entertainment industry. Both shows are livestreaming and distributed on the ZondraTV Network.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My passion for running and the media led to creating a TV show called Run With It, running fitness and health. Little did I know that I would be combining both into an exciting and successful career. It was getting layed off at the newspaper that propelled me in deciding to create my own program.
Tune in to my captivating show, Run With It, which airs monthly on Novus TV (TELUS), Healthy Living Network, Optik TV, and my dedicated YouTube channel. Join me as I engage in insightful conversations with esteemed health and fitness professionals, accomplished athletes, and notable celebrities, delving into a wide range of topics including proper nutrition, marathon training, and more. My expertise and my handpicked selection of industry experts keep you well-informed and endlessly inspired.
Watch my other show, The Closing Act, a monthly music show profiling musicians and influencers in the industry.
I have interviewed International recording artist Bif Naked, Rock star Lee Aaron, Russell Earl Marsland, Michael Des Barres, and others.
I help my clients leverage their brands/products on my platforms. I help with increasing their personal or company brand awareness.
I offer sponsorship and partnership opportunities, media appearances, product and video placement interviews as well as speaking opportunities. For more information go to my website and I also offer merchanise such as to purchase your own Run With It TV show cup.
This September it will be the show, Run With It, 10th anniversary.
Can you share a story from your journey that illustrates your resilience?
When the Pandemic happened, I thought it was going to be the end of doing any more interviews. I soon learned I could do virtual interviews by using Zoom. I had to invest some time in how to conduct interviews virtually, also invest in equipment needed. By embracing change it led to opening doors to interview anyone around the world.
How did you build your audience on social media?
Learning about social media could help grow your business was all I needed to know to get started. I had to know first what was my personal brand and how to stand out from my competitors. Who is your audience or an idea who is your audience to build your brand. Once you know your brand, audience you can write the messaging that you want audience to take from it.
Contact Info:
- Website: www.runwithit.ca
- Instagram: christineblanchette_tv
- Facebook: https://www.facebook.com/christine.blanchette.752
- Linkedin: https://www.linkedin.com/in/christine-blanchette-ab374214/
- Twitter: christineruns
- Youtube: @runwithit
- Other: Live Streaming on ZondraTV
Image Credits
David Naman