We’re excited to introduce you to the always interesting and insightful Fanny Axen. We hope you’ll enjoy our conversation with Fanny below.

Alright, Fanny thanks for taking the time to share your stories and insights with us today. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?

my first real client that paid me for my services was my idol at the time.

he was at the time one of the biggest pushed artist names at the time he was redone first artist and had a huge record out bumpy ride.

he believed in me and my drive and I told him to let me prove what I could do and that I wanted to really learn from the best and he allowed me to do just that.

I worked on records to radio, events bookings, a&r , styling , and brand partnerships with him and he’s other Artists that was signed to his own label. without relationships and knowledge I figured it out in my own ways and he let me do just that.

today Mohombi that he’s name is is one of the biggest songwriters and producers and artists wit over billion of views and wrote and produced songs like Mi Gente and much more.

I learned everything from scratch working with him and I’m forever grateful for that experience that helped me to so in managing and developing my own talents.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a self taught artists manager, a&r and creative brand agency owner from Sweden that today lives in LA.

I have developed talent artist and creators for tiktok and social media for over 10 years.

I worked with some of the biggest names today producers like P2J , Mohombi, Elan Morrison, Chris Hanebutt and many more.

I work as a A&R for labels executives in Europe and US.

today I have services like consultant for tiktok, management consult, Brand strategy manager, and artist manager and A&R.

I am most proud of getting myself to live and work where I always dreamt of LA by working really hard and for always trying to be good and treat my clients in the best ways.

Any advice for growing your clientele? What’s been most effective for you?

defeinetly consistency and work ethic it beats talent all the time.

you can be the most talented person but if you are not willing to work harder then everybody else you won’t get anywhere.

and understanding that its a investment both time and sometimes money. to build your own dreams.

I have learned that when people invest into them selves they will always take it more serious and work harder then if you give them everything for free or to easy,

so to build a organic audience is to make sure you bring value to y0ur audience and make sure to be consistent so people know that ur platform/ profile will always be updated and give them the advice/ entertainment that they are following you for. and also to make sure to be consistent and inovative

Where do you think you get most of your clients from?

the best source is definetly work of mouth (recommendations ) that way you know hopefully it will be someone good if its recomended from someone you trust,

but also for me its defiantly been social media now a days.

a few of my clients tho I built from scratch so thats from knowing someone or seeing them and getting in contact.

Contact Info:

• Instagram: @fanny.axen
• Linkedin: Fanny Axen

Image Credits
Anton Jerfstrom @antonjerfstrom