We’re excited to introduce you to the always interesting and insightful Shenna Drain. We hope you’ll enjoy our conversation with Shenna below.

Hi Shenna, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

The idea for Dirty Hippie Co initially came about when I was searching for inexpensive Christmas gifts for my family and friends. As it turned out, making candles was something I had a natural talent for, and this hobby quickly evolved into a business venture. After experiencing a few successful years in West Virginia, life took a different turn, and Dirty Hippie Creations went on a semi-permanent hiatus. However, fast forward to 2020 and my move to Denver, where the unexpected free time brought about by the pandemic gave me the opportunity to relaunch the brand through a successful Kickstarter campaign.
A few years in Denver added the stoner aspect to the brand, along with “a little spiritual and a lot of sass”. These additions gave Dirty Hippie Co a unique flair and resonated with a broader audience. Now, we find ourselves thriving once again back in West Virginia.
Our journey reflects the authentic personality and spirit of the brand, making it more than just a collection of candles. Instead, it represents a tangible expression of our story and values.
Returning to my roots in West Virginia further demonstrates my loyalty and connection to the community. Overall, Dirty Hippie Co is an embodiment of creativity, authenticity, and resilience, making it stand out in the market.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Dirty Hippie exists to illuminate and uplift the world, both figuratively and spiritually. With every candle I create, I infuse it with intention, love, and good vibes, carefully crafting the right mood, playing the right music, and capturing the perfect vibe. Each candle is more than just a product; it’s a piece of my soul that I share with everyone who encounters my brand. I am driven by a deep determination to bring forth the best parts of myself and create an experience that resonates with each customers on a profound level.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I have embraced the powerful lesson of letting go and no longer fixating on minor details. Recognizing that stress often leads to errors, I have learned to maintain a calm and trusting demeanor. By surrendering myself to the flow of the universe, I consistently witness positive outcomes manifesting effortlessly. I have come to understand that when I allow stress to consume me, it emits a negative energy that repels those around me. Therefore, I have adopted the practice of living in the present moment, cherishing every interaction with fellow human beings, regardless of whether they make a purchase or not. With this newfound approach, I am fostering connections and creating meaningful relationships that enrich my life and the lives of others.

We’d love to hear the story of how you built up your social media audience?

I’m still in the process of mastering the social media side of running a business. The most important thing is to stay open to evolving along with the ever-changing world of social media. Every day brings something new and exciting.

Contact Info:

• Website: www.dirtyhippie-co.com
• Instagram: @dirtyhippie-co
• Facebook: www.facebook.com/dirtyhippieco1