We’re excited to introduce you to the always interesting and insightful Melissa Randazzo. We hope you’ll enjoy our conversation with Melissa below.

Hi Melissa, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

A few years ago I was diagnosed with Stage IV Endometriosis that left me without fallopian tubes. Being newly married, I devastated as we wanted a baby and fertility treatment was our only option.

I underwent a few rounds of IVF, which included hormones, hundreds of needles to my tummy and various surgical procedures. IVF didn’t seem to be working on it’s own, so I researched holistic treatments. And that is where I discovered the power of crystals! I read that Moonstone and Rose Quartz were excellent stones for fertility, so I went out, bought some beads and made my own fertility bracelet. And guess what? I became pregnant during that round of IVF, while wearing the bracelet. During this time, a few girls I worked with were going through the same thing as me, and they asked me to make them bracelets. They wanted bracelets for their friends, who wanted some for their friends and so on.

Fast forward a few months… after only being pregnant for 6 1/2 months, my little boy decided it was time to come out. He was born premature at only 30 weeks. We spent weeks and weeks in the hospital’s NICU. This was a very trying time for my husband and I. I turned to crystals again and made myself more jewelry to keep myself grounded and calm. I nicknamed my little man my True Warrior, because that is exactly what he is. He’s a strong willed little boy who pushed through. And I am happy to say that he is now a happy and healthy 4 year old boy!

Crystals helped me so much through this time. So when my son was finally home I decided that I was going to turn this into a business, so that I can share the amazing properties of crystals with the rest of the world. And I named it after him, my little warrior.

A few years later we decided to try and give my son a sibling. I again underwent surgery and IVF to conceive our second little warrior. I wore my crystal healing jewelry through the entire process. She came into this world the same week that New York City went into lockdown due to Covid. The day after she was born, I needed an emergency hysterectomy due to severe complications from the birth. It was a difficult time, but she was a light through all the darkness. I turned to crystals to help me heal through the trauma of her birth and of what was going on in our world.

I realized just how much crystal jewelry helped me during some of my most difficult times. I hope my story and my jewelry can help others. I am so grateful that I have been able to do this and I can’t wait to spread the power of crystal jewelry with the rest of the world!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Honestly the story of how I came up with the idea sort of explains a lot about me. Other things they should know is that I am a social worker by day, that is my full time job, but I hope to be able to to do TWJ full time one day.

How did you put together the initial capital you needed to start your business?

The funny part about this is I didn’t have to put any capital into my business. We started with a $20 investment in beads and some string and any money I made selling those first few pieces went right back into the business. I just kept saving and using whatever came in.

We’d love to hear the story of how you built up your social media audience?

I told my story and that is how I built my following. I feel like the biggest piece to building a following is to stay authentic and to not just push what you sell, you have to sell yourself as well. People want to follow the person, not the salesperson.

Contact Info:

• Website: www.truewarriorjewelry.com
• Instagram: instagram.com/truewarriorjewelry
• Facebook: facebook.com/truewarriorjewelry

Image Credits
All taken by me!