We’re excited to introduce you to the always interesting and insightful Suzanne Thornfeldt. We hope you’ll enjoy our conversation with Suzanne below.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
As a former Division I athlete, fitness has always been a huge part of my life. I discovered btone FITNESS in 2013 after having twins and was eager to find a new, efficient and effective form of fitness. The btone workout not only immediately yielded results but it also gave me sense of belonging. I made new friendships and developed a deep love of the workout itself. I became a btone FITNESS instructor in 2019 and then went on to open the 11th franchise in 2022.
So what is btone FITNESS? Our motto is “slow movements, fast results”. Our 45 minute workout is done on our custom-engineered arkeTONE machines that deliver a challenging, completely adjustable, and endlessly engaging experience that you’ll feel for days after the workout. The method is simple: do the most good, in the fastest amount of time. By cultivating micro-tears in the deepest layer of muscles, you will grow non-bulky lean muscle mass, and a longer, leaner form — all while sparing your joints and your sanity. Efficiency at its best!
In addition to the results driven workout, my deepest love of btone FITNESS Wayland is the community that has been created. Opening my studio in January of 2022, the cusp of the post-pandemic life, was a risk. Upon first opening, I was astounded by how many clients wanted to get out of their basements and off their Pelotons to exercise among others! It’s been amazing to watch clients make new friends within the studio. Much like the ‘btone friends’ I had made so many years ago. Watching bodies transform and friendships bloom brings me such joy.
Where do you think you get most of your clients from?
Grass roots, word of mouth! I have found most of my clients have heard about btone FITNESS from a friend. I think that is the most honest way to gain new clients. And it’s free! ;)
How do you keep your team’s morale high?
Get to know each of your employees on a personal level. People are motivated when they feel heard and seen. I have been fortunate enough to have a team of instructors that truly share my passion for btone and their work shows it. We enjoy each other’s company and often meet to collaborate and inspire one another. I have learned so much from my team. They are often the mirror I need to guide my leadership.
Contact Info:
- Website: https://www.btonefitness.com/locations/wayland
- Instagram: @btonefitnesswayland
- Facebook: btone FITNESS Wayland
- Yelp: https://www.yelp.com/biz/btone-fitness-wayland-wayland
Image Credits
Kiera Slye Photography