We’re excited to introduce you to the always interesting and insightful Dr. Malcolm Adams. We hope you’ll enjoy our conversation with Malcolm below.
Dr. Adams, appreciate you joining us today. Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?
Scaling up our organization was a challenging yet rewarding journey. Here are some key factors that contributed to our successful scaling:
1) Vision and Strategy: From the very beginning, we had a clear and ambitious vision for Avid Solutions International. We developed a well-defined strategy that outlined our goals, target markets, and the technologies we wanted to focus on. This vision and strategy served as a roadmap for our growth.
2) Customer-Centric Approach: One of our primary focuses was on understanding the needs of our customers. We actively listened to their feedback, analyzed their pain points, and tailored our solutions to address their specific challenges. This customer-centric approach built trust and loyalty, leading to repeat business and word-of-mouth referrals.
3) Talent and Team Building: As we scaled up, we realized the importance of building a talented and passionate team. We hired skilled professionals who shared our vision and values. Our team’s expertise and dedication played a crucial role in delivering high-quality solutions and services to our clients.
4) Innovation and Research: Staying ahead in the technology industry required continuous innovation and research. We invested in R&D to explore emerging technologies and trends, enabling us to offer cutting-edge solutions that kept our clients ahead of the competition.
5) Strategic Partnerships: Collaborating with strategic partners and industry leaders allowed us to expand our reach and access new markets. These partnerships provided mutual benefits, opening doors to new opportunities and increasing our brand visibility.
6) Scalable Processes and Systems: As we grew, we focused on streamlining our processes and implementing scalable systems. This allowed us to efficiently handle increased demand and maintain consistency in service delivery.
7) Marketing and Branding: Building a strong brand presence was essential for our scaling efforts. We invested in marketing initiatives to showcase our expertise, share success stories, and demonstrate our commitment to excellence.
8) Financial Management: Effective financial management was critical during our scaling process. We made smart investment decisions, managed cash flow, and reinvested profits into our growth initiatives.
9) Continuous Learning and Adaptability: The technology landscape is ever-changing, and we embraced a culture of continuous learning and adaptability. We encouraged our team to stay updated with industry trends and adapt quickly to market shifts.
10) Client Success: Lastly, our commitment to the success of our clients was paramount. By delivering exceptional results and providing ongoing support, we built strong relationships and fostered a loyal client base that helped fuel our growth through referrals.
Through the combination of these factors and the dedication of our team, Avid Solutions International successfully scaled up, establishing itself as a leading player in the technology solutions industry. Our journey continues, and we remain committed to driving innovation and making a positive impact in the world of technology.

Dr. Adams, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m also known as the Purposeful Economist. I have made significant contributions to the field of economics by focusing on the importance of purpose and impact in shaping economic systems. I believe that economics should serve as a means to improve the well-being of individuals and communities, rather than solely focusing on profit and efficiency.
Through my work, I have emphasized the role of businesses, governments, and individuals in pursuing economic activities that align with their values and contribute to the betterment of society. I advocate for sustainable and inclusive economic models that prioritize social and environmental outcomes alongside financial success. Driven by a strong sense of purpose, I encourage economists and policymakers to consider the broader implications of their decisions and to strive for equitable and sustainable economic development.
I am a sought-after speaker, consultant, and advisor, providing insights and guidance to organizations and governments around the world. My expertise lies in bridging the gap between economic theory and practical application, offering innovative solutions that address social challenges while fostering economic growth. With a passionate belief in the power of purpose-driven economics, I continue to inspire and influence the field with my visionary ideas and transformative thinking.
I am grateful for the opportunity to use my knowledge and skills to make a positive impact on the world. I believe that purpose-driven economics is the key to creating a more just and sustainable future for all.

Can you talk to us about how your funded your business?
As the founder of Avid Solutions International, I can share the story of how I put together the initial capital to start the business. When I first conceptualized the idea for Avid Solutions International, I was fueled by a deep passion for technology and a vision to create innovative solutions that would make a positive impact in various industries. However, like many aspiring entrepreneurs, I faced the challenge of securing the necessary capital to turn my dream into reality.
The journey to gather the initial capital was not easy, and it required a combination of resourcefulness, determination, and belief in the potential of my business idea. Here are the key steps I took to raise the funds:
1) Personal Savings: I started by tapping into my personal savings, setting aside a significant portion of my earnings from previous work experiences. It was a leap of faith to invest my hard-earned money into the business, but I believed in the potential of Avid Solutions International and was willing to take the risk.
2) Bootstrapping: To keep initial costs low, I adopted a bootstrapping approach. This meant working from home and using existing resources, such as my personal computer and equipment, to keep overhead expenses to a minimum.
3) Pitching to Family and Friends: I reached out to close family members and friends who believed in my vision and presented my business plan to them. Some of them were willing to invest in the early stages of the business, providing crucial support and encouragement.
4) Angel Investors and Venture Capital: I actively sought angel investors and venture capital firms that aligned with our vision and mission. Through networking events and pitching sessions, I was able to connect with potential investors who shared our passion for technology and innovation.
5) Bank Loans and Grants: I explored the possibility of securing bank loans and applying for grants available for startups and innovative projects. While the process was rigorous, it provided an additional source of capital to fuel our growth.

What’s a lesson you had to unlearn and what’s the backstory?
One valuable lesson I had to unlearn was the belief that I needed to do everything myself. As an entrepreneur, I initially felt the need to be involved in every aspect of the business, from operations to marketing to finance. However, I soon realized that this approach was not sustainable and was limiting the business’s potential for growth.
The Backstory:
The realization came when I found myself overwhelmed and stretched too thin, unable to focus on strategic decisions and long-term planning. I knew I needed to make a change to move the business forward effectively. This led to the decision to build a strong and capable team, delegating tasks to individuals who brought specialized expertise to the table.
By empowering my team members and trusting them to take ownership of their respective roles, I not only relieved myself of unnecessary stress but also unlocked the true potential of Avid Solutions International. The company’s growth accelerated, and we achieved milestones that I could not have accomplished alone.
This lesson taught me the importance of collaboration, teamwork, and effective delegation. It allowed me to focus on the big picture, foster creativity and innovation, and cultivate a culture of shared success. Through this transformation, Avid Solutions International thrived, becoming a hub for technology innovation and a place where small business owners and creatives can connect, learn, and get inspired by their peers.

Contact Info:
- Website: https://purposefuleconomist.com
- Instagram: https://instagram.com/drmalcolmadams
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- Linkedin: https://www.linkedin.com/in/malcolmadams/
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