We’re excited to introduce you to the always interesting and insightful Osiris Childs. We hope you’ll enjoy our conversation with Osiris below.

Osiris, thanks for joining us, excited to have you contributing your stories and insights. So, naming is such a challenge. How did you come up with the name of your brand?

Coming up with the name of SIRCHILDS came after about a year and half of going back and forth with alternative names and logo designs. For about a year I was playing with the most abstract names because I felt like I needed something unique to stand out in the already over saturated world of retail and fashion.

At the top of February 2022, I had just started a new job at a tech company and I had just moved into a new apartment in LA. As I was putting my new apartment together and mentally preparing myself for this new job I was working, I was so inspired by this new life I was going to be living. Conveniently, the street I lived on was “Mariposa”, another word for Butterfly, which just set my intention for my life from the day I moved in onwards. Butterflies represent transformation. When one thinks about the life story of a caterpillar and the process it undergoes to transform into a butterfly, by the time it morphs into it’s final form, it has a completely new story. There is the story of the caterpillar, then there is the story of the butterfly.

I knew that I wanted the brand name to mirror this sense of transformation in my life personally. I let go of the abstract brand names that I was trying to make work and just looked at my name – ‘Osiris Childs’. I wanted the name to be a reflection of me, but I didn’t want to use my full name. I wanted something that could outlive my identity, but also evolve with me over time. So, I dropped a couple letters and was left with “SIRCHILDS’. It wasn’t enough for me to settle on the name. I liked it, but I needed to have it mean something to me and for the brand.

I took a few months really to develop an identity within the new name. Firstly, I wanted a brand that would evolve with me over time, but also represent the style I envision for it in the long-term. “SIR” represents a cleaner and more distinguished look, while “CHILDS” represent the playful and youthfulness that I always want to be a part of the brand. For me personally, this embodies how my style will age alongside with the brand as time goes on. For the brand, this represents the balance between mature and youthful that I want the clothes to embody. What that looks like exactly, I don’t know. I am still working on this. I’ve only just begun.

A layer deeper is the meaning of “SIR”. I think all artists leave a bit of themself in their work. Be it their brand name, their signatures in a painting, or even a tag in a song. SIR stands for ‘Story Is Rewritten’. Almost a year ago today (I’m writing this on August 1), I sat in a hospital with my dad after he was having some pains in his chest. My dad has a history of cancer, so any potential scare in his health is always scary. As I was sitting in the overcrowded hospital lobby with him for hours in the middle of the night, I sat there with my Ipad going back and forth with acronyms for ‘SIR’. Scribbling ideas here and there. I was sitting in the most uncomfortable chair and I remember looking over at my dad sleeping, who just days before his birthday was sitting in this hospital bed. I remember asking God “Is this really how the story ends?” (more to come on that). At that moment a lightbulb in my head went off. I stared at the name, I stared at the logo that was recently designed and I could hear myself screaming “No”. In my head of course.

I refused to continue to let my story be defined by a history of family issues, pain, etc. At that moment, after I asked that question in my head, I told myself that I was going to press ahead and continue building something for myself, for my family (present and future), that would have a legacy. Something that would forge a new path. So, I told myself that the Story Is Rewritten, and therein lies the meaning of ‘SIR’.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I have always loved fashion. Ever since I was a child, I have always been a very colorful individual, which translated into my love for clothes. However, two the always crippled my ability to dress how I wanted: my body and money. I am tall man, 6’7, but was also very chunky growing up. This meant that it was always hard to find clothes that fit and that I felt comfortable in. Being so tall, I would often have to buy pants that were a bit bigger in the waist and legs just so the pants would be long enough. Even with shirts, I would have to buy them a bit bigger to make sure the arms were long enough. I was also a bit overweight. The combination of my height proportions + my weight constantly made me uncomfortable in what I was wearing.

Money was also an issue growing up. We couldn’t afford the nicest clothes, often shopping at places like Goodwill, Fallas Discount, the swap meet, Ross, etc. I will say, I am always grateful what we were able to get growing up. Many know in those type of stores, the ‘flyest’ or the most fashionable clothes are not there. It’s the basics, the cheap, and the occasional come up. These stores didn’t really leave room for a younger me to explore any sense of fashion, or what I thought to be fashion at the time.

One can imagine being overweight, too tall to fit a lot of clothes properly, and not having money to be able to buy the nice clothes made for a very limited selection of clothes and not so fashionable youth.

I think there is a saying like “the longer you withhold something from someone, the more they desire it”. Maybe there is a more proverbial saying for that. The readers will know what I mean.

That was me with clothes. The more I couldn’t fit the clothes I wanted or afford to buy the clothes I wanted, the more I was drawn to clothes. The more I watched music videos and runway shows to see what people were wearing. I began to pay attention to what people were wearing, how they were dressing, the choices they made. The more I wanted a closet full of clothes of every type of style and shape that I could get lost in. One day I wanted to look like Lenny Kravitz, the next like LL Cool J in Fubu.

Overtime my struggles of being able to dress how I wanted, be it size proportions, finding the right style, finding the right price, etc + my genuine love for fashion and the way that clothes allows someone to express themselves. made me want to have a clothing brand of my own where I could control those elements.

One thing I want people to know now is that look of SIRCHILDS now is only just a beginning. The brand will evolve into a style that I truly believe will be consumed globally. I’m just starting out. The vision is in my head, will soon be on designs, and soon be in people’s shopping carts.

How did you put together the initial capital you needed to start your business?

“Alexa, play Im A Hustla Baby by Jay-Z”.

I hustled my ass off for a year (2022). I worked my 9-5 pinching pennies where I could. I also worked side jobs. I worked at a restaurant called Johnny’s Pastrami at night and even DoorDashed on the days when I wasn’t on shift for the second job. I worked my 9-5 and at the restaurant for a solid 6 months. I would wake up early to start my day job so I could be done by 4/4:30 and hop right in my car and zoom over to the restaurant to work until about midnight. That was my life probably 3-4 days per week. Every night I worked at the restaurant, I would come home and stash my tips under my mattress and used that extra paycheck to save every bit of money I could.

I was EXHAUSTED 24/7. But, I don’t come from money. One thing my family knows how to do is hustle, so it was a piece of cake for me to just grind it out.

I was tired, but I had a goal and knew that all-day work grind was not going to be permanent.

Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?

I sell clothes on a site – www.sirchilds.co

I built the website myself using GoDaddy. I am a very creative person and I love to build things, so it was honestly very fun for me to piece it together.

For my next collection, I am definitely going to hire an experienced web designer to make some improvements for me.

During my entrepreneurial journey, I have learned that I can’t do it all myself. If I want that product to be what I envision, I will definitely need help

For those that see this, go visit the website! Run up that traffic and stay tuned for the changes that are soon to come.

Contact Info:

• Website: www.sirchilds.co
• Instagram: Personal: @OsirisChilds / Brand: @sir.childs / Photography: @eyeofsy

Image Credits
Photographer: @eyeofsy