Alright – so today we’ve got the honor of introducing you to Frank Ishman. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Frank, thanks for joining us today. f you needed to find a key partner or facility – how did you find them, what was the process of striking a deal like and what would you do differently knowing what you know now?

I love working with and finding vendors on an organic level, when not working for a commercial client. Eventually these individuals migrate to be commercial working friends but I do love it when those relationships happen organically. As a photographer I look for up in coming actors, stylist, make-up artist ,you name it, just buy taking a deep dive into creative searches in my area. Creating work with individuals when money is not the main reason for collaboration always gives amazing results when people love the craft they pursue.

Don’t get me wrong professionalism and talent are always necessary but I’m always looking for folks that are willing to give of their time; I will always put my heart and money into a project that will advance everyones career. This might sometimes be as small, yet necessary, as using a small mom and pop catering company for our production/shoot.

Love what you do, look for the best in all your contributors but never end stop the creation process because you are unwilling to hear someone out of have a dialogue with someone. Some of the best concepts come from the most unexpected places.

Just a reminder out here in Los Angeles to keep your eyes on the prize but as in meditation soften your gaze and everything will come into focus.

Frank, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’d say the middle of my story lasted longer than I expected but that journey was amazing. After college I assisted for almost 2o years. I was not financially able to jump without a safety net into the world of commercial photography but I did put my foot in the water often while I was assisting. During that time I shot some amazing projects and did some horrible tests in my free time as well.

I had a hard time finding out my “style” and what people don’t tell you is that your style is not defined by you the commercial photographer or commercial artist. At the end of the day people will see in your work something that you do not and in this commercial environment you will either aqueous to a degree or you will rebel and succeed in another market.

As a commercial photographer you should always remember to stay creative outside the work you get hired to create. Naturally both sides of the photographic coin are you through and through but the personal journey within your art is more important even if it isn’t understood. This is where the mastery of your craft happens. Just don’t forget you gotta make a living!

What’s been the most effective strategy for growing your clientele?

I would say just keeping new work in front of individuals and rememberer you are the artist/photographer but a producer is an artist as well. There are musicians, composers and conductors and all are artist the same thing applies in the commercial artist and photographic area. Some are nicer than others but they all deserve the same respect as do you.

Alright – so here’s a fun one. What do you think about NFTs?

I get them but I don’t like ho they are being handled. I do love the image edition tracking portion behind the scenes.

Contact Info:

• Website: www.frankishman.com
• Linkedin: https://www.linkedin.com/in/frankishman/