Alright – so today we’ve got the honor of introducing you to Yitzchak Pierson. We think you’ll enjoy our conversation, we’ve shared it below.

Yitzchak, appreciate you joining us today. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?

The first client I ever got as a Residential REALTOR® was from doing a group cycling class at my gym, I’ve always been very introverted, and usually exercise alone, so doing a group cycling class was definitely out of my comfort zone. But I was challenging myself to get out of my comfort zone and meet new people, as a new REALTOR® I knew that this was a must in order to grow and thrive in the business. I overheard the class instructor talking to one of the other class participants saying she was moving to California, so I decided to strike up a conversation and I told her I was a REALTOR® and she said “oh do you wanna sell my house” and I said absolutely!

For my coaching business, my very first client came from getting a haircut and I was talking to my barber about coaching and what it had done for my life and that I had just got my coaching certification and was starting my business, the owner of the barbershop overheard me and she said she wanted to hire me to coach her!

My take away from both of those experiences was that you always need to challenge yourself & do things that get you out of your comfort zone and you always need to be talking about and promoting what you do and what you’re passionate about.

Yitzchak, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I grew up in a very sheltered, religious Christian group, where my father was the pastor and the leader, I was a homebirth, and I did not have a birth certificate, or Social Security number, I never went to a doctor, and I was homeschooled, I started working for the family business setting up large furniture on the side of the road to sell at 10 years old and then by 13 I was working full-time seven days a week so I quit school in the seventh grade after that, I worked full-time for the family businesses doing furniture, pottery, wrought iron import business, running a farm and working construction, all manual labor jobs. My parents separated, and my mom helped me get my birth certificate, and Social Security number so that when I turned 18, I could move out and get a normal job, I went into manufacturing, I built big electrical panels for power plants, and all refineries, I was a CNC machine operator and I did metal fabrication, I got into partying and got into trouble with the law a couple times.

After I turned 25 I wanted a different life I wanted an extraordinary life, so I started searching and seeking, I found real estate investing, and saw a path out of my current circumstances. I started working to change my life through small habits repeated every day, listening to podcasts, and watching YouTube videos on real estate investing, and then more personal growth and development, I found the habits of reading books and exercising and expanding my mind, I change the people that I hung out with, and changed my environment, after saving up and working to buy my first investment property, I decided to get my real estate license as well and change careers fully into real estate, I figured the more involved and immersed in real estate that I was the better I would be at real estate investing. And I knew getting out of, the manufacturing industry would open up new opportunities for me. I got my real estate license and started doing apartment locating while still working in manufacturing, working 80 hours a week for 10 months until I was finally able to make the transition into real estate full-time. After that, it was a whole new world that opened up, being my own boss and networking, through building relationships and meeting a life and business coach really helped me to become more self-aware and learn more about how to grow my business, I saw the value in coaching, so I decided I wanted to help people the way i was helped, I got a coaching certification through Texas State University, and then continued my journey with real estate and coaching, I joined a coaching company and got another certification through SUCCESS COACHING which is an affiliate of SUCCESS Magazine, from there, I have continued to learn and grow and plan to help others through real estate and coaching, and on a larger scale in the future public speaking. I am currently writing a book about my life and transformation, and the concepts and tools and tactics that have helped me to transform my life and increase my income and my overall happiness and well-being in life.

I’ll take extra great care of my real estate clients helping them get from where they are to where they want to be, I do that through great communication and education. I have over 450 hours of real estate education and multiple designations and certifications in real estate so that I can best serve my clients.

In mindset coaching I help people to understand that no matter where they came from or what their circumstances are, that they can overcome their self limiting story/beliefs and I encourage them to reach their highest potential.

I feel that my purpose in life is to help others find their purpose and to help them open the door to their highest potential.

How did you build your audience on social media?

Social media is a big part of my business! Staying top of mind is one of the most important things for any business. I had never done any social media, marketing or video content before getting into the real estate business.

My biggest piece of advice is always take classes and learn from other people in the social media game! Don’t try and reinvent the wheel, it’s all been done before. Just look at what other people are doing. Follow their feeds and duplicate it, put your own spin on it, no one else is you. You are a unique individual, and you can replicate others content to make it your own, and through the process of doing that you will find your own rhythm . It’s all about consistency, most people are afraid to get in front of a camera, but everyone who you know, already knows what you look and sound like, you may not like the way that you sound on camera but that’s because when we hear our own voice, it’s coming through our bodies and our bones, when we hear it on audio, it sounds different to us, but the more you hear yourself recorded the more comfortable you will get with it. So just start recording and don’t let perfection. get in the way of getting it done. Done is better than perfect and consistency over the long term is much better for staying top of mind with your audience and building your audience for your business.

What’s a lesson you had to unlearn and what’s the backstory?

I had to unlearn the societal standards that most of us grow up hearing, the standard story that you need to go to college, study hard, then get a job and work hard and then get married and buy a house and grow old and then retire. I realized that societal standards hold us back. There is no one or two ways to do anything in life. There are endless opportunities, and life is abundant, money is abundant, you can change anything and do anything you want to in your life. No matter how old you are, no matter how set in your ways you are, no matter how long you have believed something, through the power of habits, and learning more about yourself, and neural plasticity, you can find a path that works for you and achieve all of your wildest dreams!

Contact Info:

• Website: https://yitzchakpierson.exprealty.com/
• Instagram: KnockKnockYitzchakRealtor
• Facebook: Yitzchak Pierson
• Linkedin: Yitzchak Pierson
• Twitter: Yitzchak16
• Youtube: LIVINGINNEWBRAUNFELS
• Other: https://linktr.ee/yitzchakpierson