The pandemic may have broken many things, but it did not break the resolve of our people. We have been blown away by the countless stories of small business owners, artists, creatives and folks in every profession. The resilience and the ability to pivot to survive has been beyond inspiring and below we’ve shared stories of how folks have adapted their business models and ways of operating.

Mara Cunningham

Yo! Crash celebrated its grand opening 3 days after the mass gathering ban in March of 2020. Seven days later we were shut down for 2.5 months. When opening a business, you always plan for what goes right, very seldomly do we plan and experience what goes wrong. In December of that same year, we closed our doors, a the direct hit from Covid. Read more>>

Marisa Munoz

Covid made a huge impact for Casting Directors and for the casting process in general in the Entertainment Industry. Going from in person casting sessions to a self-tape / zoom model has hugely changed the way we are doing our job. Read more>>

Ivan Durovic

During the lockdown, when all music events were canceled, I was hired to direct a live-streamed music festival for EXIT festival. The festival took place in September 2020, and most of the musicians came to Novi Sad, Serbia, where the event was held, to perform without an audience. However, some of the biggest stars, such as the legendary Carl Cox, Nina Kraviz, and Black Coffee, were located outside of Europe. For them, we had to find a way to showcase their performances, so we came up with the innovative idea of projecting them as holograms, just like in Blade Runner. This experience completely transformed my perspective about the entire industry. Read more>>