We’re excited to introduce you to the always interesting and insightful Jay Johnson. We hope you’ll enjoy our conversation with Jay below.
Jay, appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
“Keepn’it Keto” came to be when I noticed how many people I began to inspire with my weight-loss journey and meal recipes.
With the excitement that came with me losing 80 lbs in 6 months, I wanted to share my story with the world simply to express how proud I was of myself for conquering something that once seemed impossible to accomplish. Once I shared my story, I began receiving many messages about how I did it. To keep up with all of the questions, I decided to build a website and sharing keto friendly tips, offering grocery lists, providing lists of foods that are keto friendly and foods to avoid and offering the opportunity to join my monthly keto challenge for a chance to win a cash prize for losing weight as well as offering weekly meal preparation for my clients.
Knowing that when I offer my knowledge to individuals all over the world and seeing how my tips and recipes are helping them achieve their weight loss goals motivates me to continue on being an inspiration and that is what gets me most excited about my business.
Jay, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Since 2016 I struggled with losing weight due to many failed attempts of different diets that I had tried. Nothing seemed to work, I would “eat healthy”, work out and drink plenty of water, but NOTHING seemed to work.
At the beginning of this year I started to notice how my weight was slowly effecting my health. I began to have back problems, trouble breathing and I was tired all the time!
Once I went to the doctor in April and weighed in, I knew it was time to find something that was going to work for me and that is when I found out about the ketogenic diet.
I started keto April, 25, 2020 and I can honestly say that, that has been one of the best decisions I have ever made as far my weight loss journey. When I began my transition I only ate low-carb and high protein and healthy fats.
I stopped eating bread COMPLETELY, no more pasta, chips, candy, fried foods and my only fluid intake has been water, Sparkling ICE (if I want something with a little flavor) and almond milk. I eat more veggies now and I snack a lot on strawberries, Greek yogurt and keto approved snacks.
I started off weighing 244 lbs and as of today I am currently 160 lbs. With hard, dedication and consistency I have managed to lose 80+ lbs and I have never felt better!
What’s been the most effective strategy for growing your clientele?
Making sure I offer an incentive or free product whenever my clients sign up for a new challenging or purchase any of the products I offer on my website.
Any insights you can share with us about how you built up your social media presence?
I wanted to build my audience on social media by being my true authentic self. I wanted my audience to come organically without having to do any tricks to persuade them to follow me on any of my social platforms. I wanted them to enjoy my content on their own.
My advice for those who are starting to build a social media presence would be to remain true to yourself and create whatever you want and share it with the world!
Contact Info:
- Website: www.keepnitketo.com
- Instagram: @theofficialjaynic
- Facebook: Jay Nic
- Youtube: Keto Jay Nic