We’re excited to introduce you to the always interesting and insightful PAUL ANDRUS. We hope you’ll enjoy our conversation with PAUL below.

PAUL, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with the story of your mission. What should we know?

Our biggest goal with our Efoil business is to grow the sport of Efoiling and foiling all around. We would like to get more people out on an Efoil for a new and very unique experience “flying over the water”. Hydrofoils are changing the water and wind sports game right now, we want help get more people to be part of that trend. From kite foiling, wing foiling, wake foiling, prone foiling, Efoiling, etc….there is an opportunity for anyone and everyone to try a foil in some fashion. Our company is passionate about being on the water and has really enjoyed teaching a wide variety of people how to ride Efoils and enjoy the water in a new way. This business began from a passion for kiteboarding and wanting to expand to kite foiling and other foiling disciplines. Getting practice on a foil and learning more about foiling in general was the next step, so we began researching foil companies online and started learning more and more about Efoils. We were fortunate to link up with Lift foils and become an affiliate with Lift serving Northwest Michigan for lessons and sales, also providing sales nationwide.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Born and raised in Michigan, Paul and Sara worked their way back to the Mitten where they began their life together. Paul being a local to the county, they now live in Lake Leelanau with their two dogs, Lucy and Rocket. Paul’s passion for extreme sports and Sara’s love for adventure got them thinking of trying something new. Being kiteboarders, we are always looking for ways to stay outside and on the water as much as possible. Paul was introduced to efoiling through friends, as he already knew about foilboards from kiting. The more we looked into this advanced technology, the more we knew we had to get involved. We then connected with Lift Foils after reading about their products and talking with their owners/representatives. Soon after, we became affiliates when we decided to open our business, “Lake Life Efoils”. We want to share this lifestyle with you as you get to experience why we love and respect our Michigan roots. There is just something about our fresh water lakes that sets them apart from the rest of the world. Living on a peninsula, we get to experience the sunrise and sunsets from over a dozen lakes that surround us and our area. Both having traveled the country, we agree there is truly no place like Northern Michigan. If you’re like us and are always chasing fun and seeking new adventures, then Lake Life Efoils is for you.

What’s worked well for you in terms of a source for new clients?

We have tried everything from marketing companies, social media, local advertising, local news, newspaper articles, magazine articles, etc…..all were helpful but we still find word of mouth or simply going business to business locally talking about or business and hanging flyers anywhere possible. We have taken out local business owners and employees that have helped us advertise, that always helps a lot as people love taking about their Efoil experience.

How’d you build such a strong reputation within your market?

Being honest, up front with customers, and going out of our way for customer service. Letting the customer know you appreciate their business and staying in contact with those customers. We get a lot of repeat business for lessons and offer discounts for that. We also get a lot of return customers who purchased an Efoil and want to upgrade or try some new options the next season and we do everything we can to get them exactly what they are looking for.

Contact Info:

• Website: www.lakelifeefoils.com
• Instagram: lakelife_efoils
• Facebook: Lake Life Efoils