We caught up with the brilliant and insightful Brian Mullins Music and Video Producer, Director & Executive a few weeks ago and have shared our conversation below.
Brian Mullins, looking forward to hearing all of your stories today. Are you happy as a creative professional? Do you sometimes wonder what it would be like to work for someone else?
Well, I also do have a regular job LOL so I wouldn’t know what that feels like but I do feel most happy during the creative process. When we are in the studio working on something, or when I’m shooting a video thats when I feel most happy and at peace. I enjoy the challenge and that feeling I get of working towards something that I know is gonna be dope and it gives me fulfillment to trust myself and my feelings. I draw inspiration from other creatives as well.
Brian Mullins, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I got into the industry kind of by default. I never really planned to be in the actual music industry, I was always just part of the hiphop culture and loved music. My best friend, Trill Gatez, started getting into production for other artists and so I guess by default lol, I ended up getting into the business side of it and some production. I started doing promotions for us and other artists that we knew and worked with, and the rest as they say, is history.
I had always been a huge lover of film/movies and especially music videos so I ended up teaching myself the technical side of directing and cinematography. This led to me shooting music videos for us and others as well, which is one of the things I’m best known for now.
So we basically became fully self-sufficient because we were able to handle all aspects of the production and the business side completely in-house and this was a huge advantage for us which we still continue to do to this day.
I’m probably the most proud of the fact that we have songs that made and impact and got on the radio and that led to a record deal which coming from Dallas is not something that is easy to do and doesn’t happen often for artists/labels in this area. We have been involved in making some great music and we are still making it now and we have expanded into other areas including fashion and video which is also continuing to thrive.
We’d love to hear the story of how you built up your social media audience?
Engagement and consistency. Instead of just posting, you have to engage with your fans and audience and this keeps the interest going and builds up your fanbase. I think most artists tend to not promote enough or engage with fans enough as they should and this stifles their growth. If you are making good music and building with your fanbase the rest will come.
We made sure that there was alot of engagement with our core fans and instead of focusing on those who were not responding, we focused on the true die-hard fans who were and others saw this and this helped us grow and gain more supporters, fan wise and music industry wise.
We’d love to hear a story of resilience from your journey.
The way we were able to keep going after losing many people along this journey and experiencing major setbacks is a testament to our resilience. For example, when we lost Big Al, that was a major blow as he was a great teacher and a major influence on us. This also caused us to not be able to fully take advantage of a major record label deal or reach the heights of success at that time. Most people would have given up but this did not stop us, this made us keep going and work even harder.
Contact Info:
- Website: https://borgnl-its-a-lifestyle.creator-spring.com/
- Instagram: https://www.instagram.com/youaintjamminbro/
- Facebook: https://www.facebook.com/profile.php?id=500843272
- Twitter: https://twitter.com/YouAintJammin
- Youtube: https://www.youtube.com/@bmzpower
- Other: New website coming soon!
Image Credits
Photo credits: KNSCRY, Drew Hardwick, Brian Mullins