We were lucky to catch up with Dr. Dwella recently and have shared our conversation below.
Dr. Dwella, appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
There are 2 important approaches to wellness that set Dr. TopicOils Lifestyle Brand apart from other brands: Customizable Natural Product Formulas and Client Follow-Up Support.
1) Dr. TopicOils Lifestyle Brand takes a holistic approach to Hair Care, Skin Care and Wellness Concerns. We focus on the entire person…not just the ‘Pain Point’.
We always start with listening to our clients and answering their questions 1st. Most clients want to understand the potential causes of their suboptimal wellness or current conditions. We use our years of experience to give helpful insight!
We do not believe that one size will fit all with Natural Wellness. We use our scientific expertise to design Customized Paths to Wellness (CPWs) for each client.
Each CPW starts with simple lifestyle suggestions that can contribute to better overall wellness (e.g. gut health, hydration and healthy diet). Step 2 of creating a CPW is suggesting suitable natural, gluten-free, daily-free, nut-free Dr. TopicOils formulas that can work ‘with’ the body to bring about Optimal Wellness for Hair Growth, Skin Care, Mind and Body.
2) The second way that Dr. TopicOils Lifestyle Brand differs from some Wellness and Beauty Care Brands is our commitment to follow up with our clients. We do not believe in sending product formulas to client’s without offering to check in with them along the process. It is important to us that our clients know that they are not alone. We are here to walk with them through the restorative wellness process.
We offer each client a Private 15 Minute Consultation to help them to choose the best Dr. TopicOils Natural Formula for them. If clients have Chronic Wellness Concerns (CWCs) that have lasted longer than 6 months in duration, we recommend that they book a Dr. TopicOils 1 Hour Private Comprehensive Wellness Consultation (CWCs). This consultation provides our clients with helpful insights about steps that they can take to restore their bodies and minds to Wellness. Issues like severe bald spots, weekly skin inflammation/break-outs or uncontrolled arthritic pain are all considered chronic wellness concerns. We are here to help.
We offer monthly follow-ups with all clients who have Chronic Wellness Concerns to support them. We know that these experiences can be overwhelming and very emotional. We care enough to follow-up.
Our Customer Service is covered with compassion and laser-focused on caring for the concerns of our clients. That is our ‘Secret Sauce’.
Dr. Dwella, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am a Woman Scientist, A Mom, Daughter, Sister and Friend. I am also a business owner! www.DrTopicOils.com
We launched Dr. TopicOils Natural Lifestyle and Wellness last year in February (2022). We started out creating product formulas for Cancer Survivors, People Who Struggle With Stress & Anxiety and Moisturizers For Women with Naturally-Curly Hair. #Alopecia #Hair
The brand has exploded to include natural formulas for Arthritis, ADHD, Gout Pain, Libido, Bald Spots, Skin Care, Hyperpigmentation, Hot Flashes, Acne, Eczema, and much more! #DrTopicOils #HairLoss
We are so grateful to be able to do this great work! We give All Glory To God!
⭐️ Jeremiah 30:17 …I will restore you to health and heal your wounds,’ declares the LORD
Hair Care: Dr. TopicOils specializes in creating natural, restorative hair growth formulas that work for men and women. We help clients who are experiencing thinning hair, post COVID hair loss, hair growth after cancer treatments and male pattern baldness.
Skin Care: Dr. TopicOils enjoys providing a plethora of natural, organic, nonsteroidal skin care formulas for acne, eczema, aging skin and diabetic skin care.
Wellness: Dr. TopicOils creates natural formulas for pain and stiffness associated with arthritis, gout, ankle sprains, tennis elbow, fibromyalgia and sore muscles.
We all want to feel good about what we put IN our bodies. We should be just as concerned about what we put ON our bodies.
Dr. TopicOils Can Help!
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
The lesson that I had to learn was….’Self-Care Is Important’.
As a business owner, so much of the daily responsibilities of my business rest squarely on my shoulders.
As a Scientist and Professor, I have not always taken time for Self-Care. I have always been quite driven. That was my Super Power…Go…Go…Go!!
In my youth, I did not believe that self-care was important. I had my ‘youth’ to support me…right? (LOL) Absolutely Not True. Read On…
I have realized over the years that Self-Care is NOT optional. It is vital and necessary.
I had to unlearn the belief that my health (both mental and physical) would always be ‘excellent’. I am currently learning to take better care of my ‘mental health’ and to get a good night’s sleep.
Once I got married (22 years ago) and had children, my life perspective change drastically. My time seemed to get ‘gobbled’ up by my daily responsibilities as a Mom of grade school-aged kids, daughter of aging parents, wife and so much more.
My 24 hour day started to feel like a 3 hour day! I started to experience anxiety and stress in 2020 while trying to home-school my kids and work from home.
I had never experienced this level of stress and anxiety in my life! With higher levels of stress, my body started to ache, my concentration was all over the place and my muscles were always so tight.
I felt that I did not have enough time to complete the tasks that I had to do each day.
* I hope that someone can relate to this share moment. It seemed like so many people were living the same story as I was in 2020.
Soon after experiencing elevated daily stress in my life, my immune system did not feel as healthy as it should be. I started to feel exhausted and unfocused. Then…you guessed it…I got COVID. All of these symptoms seemed to get worse after COVID!
On top of all of that, my hair started to come out and thin. I was devastated! Read More Here!
Why Did I Lose My Hair After Having COVID-19?
By Dr. Dwella Moton Nelson
*The Edgefield Advertiser
I was listening to stories about International Trauma from COVID, but I was experiencing my very own personal trauma from COVID at home!
I knew that I had to get my lifestyle under control. I realized then that I needed to do ‘Good Self Care’.
I began doing research to identify better ways to stabilize my mood, decrease my stress and increase my desire for intimate moments with my husband. That is how Dr. TopicOils Self-Care Bundle was created. I finally learned HOW to do ‘Good Self-Care’, and I’m sharing it with you!
* Could Dr. TopicOils Self-Care Bundle help you too? Check it out below!
Dr. TopicOils Self-Care Bundle
https://drtopicoils.com/products/dr-topicoils-self-care-bundle
Our Dr. TopicOils Self-Care Bundle includes 3 Signature Dr. TopicOils Self-Care Formulas and 2 Beauty Care Tools Just For You!
Dr. TopicOils AWAKE Libido Boost for Anxiety, Stress and Insomnia
Dr. TopicOils Skin Healing Balm (1 month Supply)
Dr. TopicOils PEACE Eucalyptus-Lemon Bath Salt
Dr. TopicOils Jade Eye Roller for Tired, Puffy-Looking Eyes
Dr. TopicOils Manual Scalp Massager
Now I know that Optimal Wellness is a combination of Mind, Body and Spirit all working together.
Please Remember To Do ‘Good Self-Care’!
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
In business, we often take risks, and we often operate outside of our comfort zones. One time that I remember being terrified and stepping out in FAITH was last year at a Natural Hair Conference in NC.
Dr. TopicOils does not usually do vending types of events, but we were asked to be a Guest Speaker at a Beauty Care Conference in NC last year.
I was able to share my passion for Hair Care, Skin Care and Wellness with the audience.
We also shared information about how to use fresh foods in our diets and proper hydration to keep the body healthy.
Finally, we shared the importance of ‘Gut Health’. We provided natural wellness tips that could be used by the entire family to improve digestion and maintain the immune system.
I did not feel fully prepared to vend on that day. I felt nervous because other vendors had beautifully appointed spaces and gorgeously created labels and marketing tools. I actually felt intimidated. I did not feel like I ‘looked like’ other vendors on that day.
I prayed with my husband and kids, and I asked God for direction. I needed that help from above! We loaded up the SUV with a plethora of Dr. TopicOils Natural Hair Care, Skin Care and Wellness Formulas to share.
I turned my focus to connecting with clients and sharing knowledge and expertise. I focused on sharing.
Wisdom and Passion led me to allow the audience to sample our Organic, All-Purpose Shea Butter Balm. They ABSOLUTELY LOVED it! Men and Women rubbed our velvety formula into their hands, elbows, beards, heels, cuticles and hair. They said that they had not experienced anything like it before. This Was A Home Run Vending Experience!
Guest Hair Care Demos.
Guests were happy to allow us to demo Dr. TopicOils Hair Care on their beautiful, naturally-curly hair.
Some guests filmed the hair care tutorial. Other guests took before and after pictures of their hair with and without Dr. TopicOils Formulas.
Dr. TopicOils Mermaid Milk and Mr. Curl were used to add moisture, pliaibility and softness to dry, brittle, curly hair. Guests were finally getting the help that they needed to keep their naturally-curly hair from breaking and shedding. I was so grateful to be able to provide natural formulas that worked!
Dr. TopicOils Twist & Style Creme was used to define curls and give beautiful twist-out results. The results were so fantastic that the guests shared pictures of the ‘take-down’ on their Social Media. We were able to show the POWER of excellent Natural Hair Care Formulas in real-time. Wow! Such a Great Day!
The response to our Dr. TopicOils Natural Formulas at this vending event was absolutely phenomenal!
Most of the guests who sampled our Natural Formulas are now regular customers of many different formulas aross the brand.
* This story is an example of stepping out in FAITH and believing that God Has Prepared Me For This Great Work!
This ‘share moment’ shows that Opportunity + Prepration will lead to SUCCESS. Amen!!
Contact Info:
- Website: www.DrTopicOils.com
- Instagram: Dr. TopicOils
- Facebook: Dr. TopicOils
- Linkedin: Dwella Moton Nelson
- Twitter: Dr. TopicOils
- Youtube: Dr. TopicOils
Image Credits
Photo Credit Dr. Dwella Moton Nelson of Dr. TopicOils Lifestyle Brand