We were lucky to catch up with Alex & Laura Sawyer recently and have shared our conversation below.

Alex & Laura, thanks for joining us, excited to have you contributing your stories and insights. Can you share a customer success story with us?

Let me share with you a customer success story that will make you believe in the power of our deodorant and the incredible impact it can have on someone’s life. Buckle up, because this story takes place during an extraordinary event in Myrtle Beach that was no ordinary show—it was about to face the wrath of a mighty hurricane.

As the hurricane made landfall just a day before the show, the entire town shut down. Our fearless showman, Alex, had planned to sleep in our trusty minivan throughout the three-day event. Little did we know that Mother Nature had other plans in store for us, throwing us into an unusual and challenging situation right from the start.

Undeterred by the circumstances, Alex refused to let this opportunity slip away. He was determined to make the most of it, even with lowered expectations. And that’s when the magic happened, towards the end of the final day, when other vendors were ready to pack up and call it a day.

Enter Andrea, a remarkable lady who had been on a lifelong quest to find an effective deodorant. Drawn to our booth by the grandiose display of a giant deodorant sign (yes, we like to make a statement!), she shared her struggles and frustrations. In that brief encounter, Alex handed her a sample of our all-natural deodorant, and in return, shared a glimpse of our own deodorant odyssey.

Little did we know that this seemingly simple act would leave a lasting impact. A few weeks later, a thank you card arrived, adorned with a handwritten letter from Andrea. She poured her heart out, declaring her love for our deodorant in the most eloquent way. As a chef, she marveled at how our deodorant stood strong against the scorching heat of the kitchen. She hailed it as “miracle stuff,” confessing that never before had she experienced a whole day feeling dry and fresh.

We receive feedback and testimonials about our deodorant on a daily basis. But there was something truly special about receiving that handwritten letter—a heartfelt testament to how our deodorant had transformed Andrea’s life for the better. It was a moment of immense encouragement, reminding us why we do what we do—to help people feel confident and embrace their best selves.

This is just one of the many captivating stories that illustrate the true power of our deodorant. It’s a story of resilience, unexpected encounters, and a product that can truly make a difference. We continue on our mission to spread freshness, one armpit at a time.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

The heart and soul behind our brand, and the passion that drives us to make a difference in the world of skincare all begins with a common struggle that so many people face—their skin holding them back from truly embracing life with confidence. Whether it’s the battle against acne, the constant battle with dryness or excessive oiliness, we understand the impact it can have on one’s self-esteem. And that’s where our journey begins.

Our entry into the skincare industry stems from a deep-rooted connection with our food sources. We became avid proponents of knowing where our food came from, and this led us to question the products we were applying to our bodies. We soon realized that what we put on our skin is just as important as what we put in our bodies. It was a pivotal moment that sparked a desire to create skincare products that were not only effective but also aligned with our values.

As we ventured into the world of skincare, we encountered countless small businesses offering products, but we struggled to find ones that truly used high-quality ingredients while adhering to sustainable practices. It was this realization that propelled us to take matters into our own hands. We became makers, crafting our own line of products that would not only deliver exceptional results but also give our customers the peace of mind that they were supporting a brand with integrity.

Today, we proudly operate a thriving homestead/farm located just 25 minutes north of Greenville. It is here that we pour our love, dedication, and sustainability practices into every product we create. We are committed to raising our own ingredients, ensuring that they meet the highest standards of quality and freshness.

But what makes us truly proud is the positive impact we have had on countless individuals who have broken free from the chains of skin insecurities. Witnessing the transformation and newfound confidence in our customers is the fuel that drives us forward each day. We want the world to know that we are here to help, to provide solutions, and to be a guiding light on their journey towards healthy, glowing skin.

Our brand stands apart from others because we embody a holistic approach to skincare. We prioritize not only the effectiveness of our products but also their impact on the environment and our customers’ overall well-being. With an unwavering commitment to sustainability, quality ingredients, and a genuine desire to make a positive change, we strive to create an experience that goes beyond skincare.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Our reputation in the market has been built upon several key factors that have set us apart and garnered the trust and loyalty of our customers. It all begins with our unwavering commitment to quality. When we started creating our products, they were initially intended for our personal use. We needed an aluminum-free deodorant that actually worked, and facial care products that would help us age gracefully. As such, we made quality our number one priority from the very beginning.

Throughout our journey, we have encountered numerous crossroads where we faced the choice between price and quality. And time and time again, we consciously chose quality. Why? Because we have always been on a quest for products that truly deliver results. While it may have been tempting to opt for cost-cutting measures, saving a few bucks was never our driving force. Our true motivation has always been rooted in our desire to help people enhance their confidence and overall health.

This unwavering commitment to quality is what our customers have come to expect from us. They know that when they purchase our products, they are investing in something that meets the highest standards of integrity. Our reputation for trustworthiness extends beyond just our skincare offerings; it encompasses our way of living. We strive to lead a life of integrity in all aspects, personally and professionally, and this is reflected in the products we create.

One of the core pillars of our business is the strong connection we foster with our customers. We cherish the fact that they want to be involved and actively share their ideas and desires for their skincare needs. This level of engagement has played a significant role in shaping our product range, allowing us to expand beyond our initial offerings. In fact, our newest addition, the tallow eye cream, was born out of our market customers’ requests. By listening attentively to their feedback and suggestions, we have been able to develop products that truly resonate with their needs and desires.

Our reputation has also been nurtured by the genuine care and intentionality we bring to every interaction with our customers. We value the relationships we have built and are dedicated to providing exceptional customer service. We strive to create a community where our customers feel seen, heard, and supported on their skincare journey. This personalized approach has been instrumental in building long-lasting connections and establishing our brand as a trusted authority within the market.

Overall, our reputation has been built on the foundation of unwavering commitment to quality, living a life of integrity, actively engaging with our customers, and providing exceptional customer service. These elements have not only elevated our brand but also solidified our position as a trusted skin care provider. We are proud of the reputation we have built and look forward to continuing to serve our customers with the highest level of quality, care, and authenticity.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Jim Rohn often said “you are the sum total of the 5 people you spend the most time with,” We couldn’t agree with this more but neither one of us had many friends or family that were entrepreneur minded. That’s why we’re super thankful for the time we live.

From podcasts and audio books to YouTube and Google, we have access to the greatest minds that have ever lived. And we hang out with them regularly. Yes, we’ve made friends with people who are like minded and push us in our business asperations but the resources that we have available today are incredible.

Alex Hormzi has probably had the greatest effect on our business to date. Alex stumbled onto him through social media and from there started listening to his podcast and best selling book “100 Million Dollar Offers”.

He possesses the remarkable ability to unravel intricate business concepts and present them in a way that’s as easy as taking a bite-sized, delectable treat. With his multi-millionaire brain, he imparts wisdom that ignites the belief that we, too, can achieve extraordinary feats beyond our wildest imaginations. His approach is rooted in the philosophy of imparting knowledge, teaching others the valuable lessons he’s learned along the way and desires to see others thrive and succeed.

Contact Info:

• Website: www.sawyernaturals.com
• Instagram: www.instagram.com/sawyernaturals
• Facebook: www.facebook.com/sawyernaturals