We’re excited to introduce you to the always interesting and insightful Fiyin Obayan. We hope you’ll enjoy our conversation with Fiyin below.

Fiyin, thanks for joining us, excited to have you contributing your stories and insights. We’d love to go back in time and hear the story of how you came up with the name of your brand?

The purpose of Okiki Consulting is to empower brands to tell their stories. I am of Nigerian descent and The word “Okiki” in my business name is from the Yoruba language. It means to make something influence or fame, to make something RENOWN. This encapsulates the role of Okiki in working with brands. To empower them to have influence and to be known with their target audience through video content.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Fiyin Obayan graduated with honours from the Edwards School of Business and is the Founder & CEO of Okiki Consulting. Okiki Consulting empowers brands to tell their stories through video content.

The problem is 2023 more than ever before is that brands are struggling to stand out as unique and personal to their target audience in the all the noise and content that is being pushed out every minute.

With Okiki Consulting, I provided the video strategy, support and solutions to make sure brands communicate and connect effectively with their audience. I ensure they don’t fall behind in the video content trends and that through these strategies they are solidifying their future of their brand,

Can you tell us about a time you’ve had to pivot?

When I started Okiki Consulting, I started as a boutique social media management company. Helping companies and non profits with social media basics, scheduling and managing content and running Facebook and Instagram ads. I eventually become more interested in the B2B space and create effective content in that environment and helping organization to do so. Finally during the pandemic I made a final pivot focusing on teaching on the need of video content in general. So many brands had to pivot to utilizing video content to reach their target audience and they didn’t have the content plan, messaging and strategies in place and the necessary content. This is where Okiki consulting is the solution providing video content strategy, editing and videography needs for brands.

Any insights you can share with us about how you built up your social media presence?

One of the strongest ways I built my following was in the B2B space. On LinkedIn I have over 9000 connections. Additionally I launched a podcast called “The Okiki Podcast: Making Inspirational People Known. The podcast features entrepreneurs and their business stories and how they overcame adversity to reach their success. This podcast have 90 episodes to date and has been listed in the top 15 most Inspirational Podcasts in Canada in Feedspot.

Contact Info:

• Website: okikiconsulting.com
• Instagram: instagram.com/okikiconsulting
• Facebook: facebook.com/okikiconsulting
• Linkedin: https://www.linkedin.com/in/fiyinobayan/
• Youtube: https://www.youtube.com/@theokikipodcastbyfiyinobayan/featured

Image Credits
CCS-4491- Leray Shawn All the other photos- Tammy Zdunich