We recently connected with María Alejandra Hernández Guilarte and have shared our conversation below.
María Alejandra , appreciate you joining us today. Can you talk to us about how you learned to do what you do?
I would say, since the first day I took a color. Without noticing it, I have always been cultivating a creative life.
I drew, painted, illustrated, and was extremely curious to create things as a child. My art classes taught me a lot; I had the chance to learn how to manage color, composition, and details at an early age. It wasn’t a general art class, they were portrait painting, so I learned to extract the essential information and core from almost anything; this time was crucial to who I am and how I design and create each of my pieces.
My creative process mixes my knowledge as a designer, engineer, and artist.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?
Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?
It was hard to find books and resources in this particular industry of events and celebrations.
You can search the literature for design, art, stationery, and business but not specific to this creative journey in events. However, my classes, conferences, and the lack of resources in this area encourage me to write about it. Therefore, I created a compilation of the most critical topics in event design and other concepts you can use in much more; I decided to put everything I use daily and what has helped me throughout my career. That´s how the book “El Arte de Diseñar” was born.
I didn’t want it to be restrictive to people who only do stationery and design, who generally rule the roost on the whole event branding issue. The idea is that anyone in the area can have solid knowledge to apply according to their needs, so I took the opportunity to post many tips, case studies, and many concepts.
For you, what’s the most rewarding aspect of being a creative?
Imagine a world where you can get all the help you need to make real the things that you imagined, the things that matter to you or your family. That´s why we offer a bespoke creative experience from scratch, just for you.
We bring smiles, one celebration at a time.
Contact Info:
- Website: www.alibombo.com
- Instagram: alibombo_ccs
- Linkedin: https://www.linkedin.com/in/mar%C3%ADa-alejandra-hernández-182745191/
- Other: https://www.etsy.com/shop/AlibomboStore , Link for the book: https://www.amazon.com/diseñar-Spanish-Mar%C3%ADa-Alejandra-Hernández/dp/B09PHGR1M4