Alright – so today we’ve got the honor of introducing you to K. Sparks. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, K. thanks for taking the time to share your stories and insights with us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
Rhythm Couture was initially a concept myself and my business parter had to create a Music Licensing company where musicians were treated fairly. We both have been in the music business for years so it was a natural progression for the both of us. We gathered musicians from various musical backgrounds and genres such as Hip-Hop, R&B, Rock, Jazz, and etc. From that point, we began pitching our musicians music for television and film. As music began to get placed in television and film we were able to successfully establish ourselves as a dominate force within the Music Licensing community.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I wear several hats within the music business. I am a hip-hop musician, ghostwriter, and chief executive officer of rhythm couture. I started making hip hop music in 1993, while since I have released various studio albums, with seven nationwide releases, Definition (2008), Tomorrow Today (2011), Read Between The Lines (2012), Self-Portrait (2013), Vintage Art (2014),[1] The Blue Tape 2 (2014), Seasons Theme (2016) Urban Couture (2017) and Note to Self (2018). I’ve worked with several artist such as Kid Cudi, Sabina Ddumba, Ahmad (rapper), Joell Ortiz, DJ Envy, The Pharcyde, Radio Personality for Hot 97 Peter Rosenberg, Jarren Benton, Loaded Lux, Nick Cannon, and Rapsody from the Kendrick Lamar album To Pimp a Butterfly.
I’ve performed at various venues and festivals with several artist including Kendrick Lamar, Kanye West, Joe Budden, Talib Kweli, Sean Price, and Q Tip. I was featured in the Unsigned Hype column of The Source Magazine. I was previously nominated for the Best New Artist (Unsigned/Independent) and won first place. The same year myself and Wiz Khalifa were both nominated for the Best Hip Hop Record (Unsigned/Independent).
My company Rhythm Couture helps artists get their music in TV & Film. Various clients have included Calvin Klein, Les Mills, The New York Times, Vans, Forever 21, Marie Claire + more.
How’d you build such a strong reputation within your market?
Persistence is key. I tell everyone all the time that persistence wears down resistance. In all situations you have to be consistent and pursue your dreams. Never quit and never give up. No matter what has happened I have always remained resilient.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
Social media is key for us in regard to fostering brand loyalty. Staying active across social media platforms helps us connect with our clients and supporters. It’s important and critical to establish consistent interaction for growth.
Contact Info:
- Website: https://www.rhythmcouture.com
- Instagram: https://www.instagram.com/ksparksmusic/
- Facebook: https://www.facebook.com/ksparksmusic
- Linkedin: https://www.linkedin.com/in/rhythmcouture/
- Twitter: https://twitter.com/ksparkstv
- Youtube: https://www.youtube.com/@rhythmcouture/videos
Image Credits
Eddie Merino