We recently connected with Robyn Reynolds and have shared our conversation below.

Hi Robyn, thanks for joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?

I often think that life is a risk generally speaking. We never know how anything is going to work out no matter what we do. There could be risk in moving to a new city, taking a new job, getting married, or starting a business. I moved to Los Angeles from New York where I had a career in fashion. While I enjoyed what I did, I always wanted to be an actress. So like most of the other transplants in Los Angeles who also came here for a career in entertainment, I moved to Los Angeles. After a few years, life happened and I left entertainment, got married and had a baby.

Soon life happened again and I was in the midst of a divorce. I hated what I was doing for work at that time, and it was about that time that I learned that professional organizing was a thing, a career, a business. I was beyond thrilled to learn that I could make a living doing something that I loved to do. So as any sane person does when they are about to be a single mother, they start a business. Risk 101.

I had no real plan, no business plan, I just wanted to organize and I started getting clients. That was in 2008. As par for the course with me, I often jump head first and hope for the best. Talk about risk. I basically learned about business along the way. While I can’t say I know everything, far from it, I have been able to grow my business into having a team and offering not just organizing services, but custom closet design, digital courses and writing a book.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

All of my life I had been an employee. I never thought I would even have my own business. Entrepreneurship was by no means on my radar. Then I learned about professional organizing. The thing I loved to do was something I could actually do as a career. In creating my business and my brand, I became known as the Diva Organizer. That is an acronym for dynamic, inspiring, vivacious and authentic. I like to think that is what our clients love about us and continue working with us time and time again.

As professional organizers we create space where there seeminlgy isn’t any. We organize your space to harmonize your life. There are many things that I am proud of. First of all, I couldn’t have imagined still being in business after all these years. As I mentioned I started with no real plan. We have worked with everyone from teachers to A-list celebrities. Over the years I have been featured and/or quoted in numerous publications such as the Washington Post, Real Simple magazine, the Huffington Post, Today.com and many others.

When I started the business I wanted to help clients in their homes. Since then, I have written one book, A to Zen, 26 Tips to Inspire Organization and am working on another book. Wanting to help more people I created digital courses on everything from organizing offices, kitchens, closets, to a course on how to stage your home when moving and a course on how to have a seamless move and a 30 day declutter and organize challenge. More courses will be coming in the future. I even have a product idea. Starting this business I had no idea that this thing that I loved doing could turn into so many things.

How about pivoting – can you share the story of a time you’ve had to pivot?

Pivoting…can you say pandemic? Obviously, the pandemic made everyone think about life, family and business differently. Considering that my work takes place in other people’s homes, when I was not able to go into their homes, made me think of how I would survive something like this again. It was at this time I starting doing webinars online just to do something. We were stuck in our homes but I wanted to still connect with clients and the public. So I did a few webinars which I then parlayed into digital courses. I have created courses in all the services that we offer so I am able to help even more people whether or not they live in my immediate area.

Let’s talk about resilience next – do you have a story you can share with us?

Most businesses have ups and downs. It is during the down times that you have to keep going. It is easy to give in and feel defeated but it is then that you have to get that extra boost to forge ahead. That’s where the resilience comes in. In the beginning there were way too many ups and downs, lots of lulls, phone not ringing, stressing about bills, etc. But each time I had to do the busy work and keep my mind out of the negativity so I could move forward. There were times that I did allow myself to reel in self-pity and sadness but I would come out of it stronger. A good cry can work wonders too.    

Contact Info:

• Website: https://organize2harmonize.com/
• Instagram: https://www.instagram.com/organize2harmonize/
• Facebook: https://www.facebook.com/organize2harmonize
• Linkedin: https://www.linkedin.com/in/organize2harmonize/
• Twitter: https://twitter.com/divaorganizer
• Yelp: https://www.yelp.com/biz/organize2harmonize-sherman-oaks?osq=organize2harmonize
• Other: https://www.houzz.com/professionals/professional-organizer/organize2harmonize-pfvwus-pf~1099994731

Image Credits
I own the images