We were lucky to catch up with Amber Ware recently and have shared our conversation below.

Hi Amber, thanks for joining us today. Covid has brought about so many changes – has your business model changed?

Covid has absolutely changed my business model. At one point along my clothing brand career I wanted to open a brick and mortar to have a flag ship for MGHH. As Covid began to progress in 2020 it came more apparent as to why having a stationed business in person shouldn’t be. Of course nobody knew this would happen but when it did it was hard to find solutions for my customers. Shipping and printing times became longer than normal. My customers understood for the most part but I was always use to producing in a reasonable timeframe.

My new business model and structure will be online and online only. Online was the only way my business stayed afloat.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Amber Ware. I’ve been a entrepreneur since 2017 where I became a certified eyelash technician then created MGHH Michigan Girls Guys Hustle Harder in 2018. MGHH became a reality for me while brainstorming. The phrase was catchy and I decided I wanted to take it further. I then connected with a graphic designer who took things to a higher height and after that it took off. I take high pride in my brand and what it stands for . I’m born and raised in Michigan and I understand the struggle and handwork that we put in daily to continue to provide for our loved ones and also making it a point to show up for ourselves. This is a true statement and a staple that is felt from all Michigan Girls and Guys all over.

Any advice for growing your clientele? What’s been most effective for you?

When I learned to use social meadow for my advantage. Learn to use social media for the advantage of your business. Once you understand that majority of society uses social media for pretty much everything make it a point to pivot your business into a marketing house. Invest in flyers, promo videos, and anything else that makes your business appealing to the eye.

How’d you build such a strong reputation within your market?

Consistency. When people see thing’s consistently they can’t help but want to inquire and find out about what they’re seeing. I also remained creative during my time pushing MGHH.

Contact Info:

• Website: https://mghh2018.wixsite.com/website
• Instagram: https://www.instagram.com/mghhmi/
• Youtube: https://youtube.com/@mghhhustleharder8757
• Other: My personal Instagram page is BigAm300

Image Credits
LPGWSL – Instagram