We caught up with the brilliant and insightful Justin Robinson a few weeks ago and have shared our conversation below.

Alright, Justin thanks for taking the time to share your stories and insights with us today. What can you share with us about the story behind how you found your key vendors?

So a lot of people have a good idea of what they want to do or have an even better idea of a product that could revolutionize the industry that they are in. However, like most people, they either don’t know where to start, they don’t have enough capital to take a stab at it. Or even the amount of resources that is needed to pull whatever the idea off. It’s just so overwhelming, that sometimes…the idea just stays an idea. But I would hope that from my story of how I am breaking into the culinary industry with my custom Rockstar Blendz seasonings will inspire you to just take that leap.

So ever since I was a private chef, I always used a variety of different seasoning blends to make a unique flavor profile to really establish my style of cooking. Once people booked me… word of mouth would spread about how good a steak was cooked or how amazing their duck was for their first time. So I thought to myself, what if other people could recreate these flavors? They’re so unique and could really elevate their dishes. The clear answer was to create my own seasoning but that also came with a $30,000 entry. costs to go through a certain manufacturer, or even sourcing the right manufacturing company to recreate my unique recipe of blends.

So after three long manufacturing trials with other companies, I landed one amazing company that was able to get my seasoning blend recipe down to a science and perfect my custom blended seasonings that anyone can use on any dish that they cook, regardless of their dietary restrictions! And they taste absolutely phenomenal.

So although I did have to bet on myself to break the barrier costs to get everything started. I know in the long run, that my efforts after a year and a half of research and development will pay off more and impact Millions of tastebuds! After all, my Moto is changing lives, 1 tastebud at a time.

Justin, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I began cooking in my dorm my freshman year of undergrad and slowly but surely I began to perfect my craft. It wasn’t until I moved to Atlanta for graduate school that I realize how much of a gift I had in the kitchen and how it could impact other’s lives and health. Through my studies in Public Health, I realized I could mend both an educational tool and my culinary endeavors into a career, performing cooking demonstrations on healthy eating to public crowds and local schools; meal prepping for multiple clients to help them achieve their fitness goals; or simply just changing lives one taste bud at a time.

Being a self taught chef, and accomplishing the things I have so far, I just strive to inspire others that they can achieve any goal they desire in whatever they are passionate about. Everyone is equipped to make a difference in this world, they just have to find the self-motivation to make it. The smiles and reactions on peoples’ faces after they take their first bite is priceless. I believe that is what allows me to stand out amongst others.

I pride myself on giving a complete stranger an experience they will never forget. From the places around the world I’ve traveled, I feel like I bring that cuisine to the table, in the comfort of your own home. I care about others’ health and that every bite is quality and some of the best, if not the best, food you’ve experienced.

From this,I have created Rockstar Kitchen. Rockstar Kitchen is more than a brand that houses seasonings, cutlery, cookbooks and more. Not only does Rockstar Kitchen bring an ease to cooking for the consumer, but these amazing products and full proof recipes are the gateway to bettering the future of young school age children! With our “Tastebuds” initiative we are looking to house a facility that will allow garden to table after school programs to fight adolescent obesity. As a chef with a MPH, I understand the levels of at risk adolescents in the school system due to poor dietary intake. I truly believe I am the chef that can turn the trajectory around with Rockstar Kitchen.

How do you keep in touch with clients and foster brand loyalty?

We love our clients! We truly love how much our customers use our products on a daily basis and we even convert some of our customers to Rockstar Ambassadors and gift inventory! Our main outreach is via instagram and tik tok where we see an abundance of our products being used!

Can you share a story from your journey that illustrates your resilience?

I always use to think I could accomplish everything by myself. I found myself prepping, cooking, setting up, cleaning, breaking down, and returning everything to its rightful place by myself for large catered bookings and it was very tiresome. 7am -4am work days in such cases, and I just figured, “you gotta do, what you gotta do”. But overcoming this was the best self relief yet… once I realized, ” It’s okay to ask for help!” Now I have a dedicated team that assist me on all of my major bookings and fulfilling orders.

Contact Info:

• Website: www.rockstarkitchen.com
• Instagram: rockstar.kitchen
• Facebook: https://www.facebook.com/chefjrob
• Linkedin: https://www.linkedin.com/in/justin-robinson-97182971/
• Youtube: https://www.youtube.com/channel/UCafkc_PejrfpaKfpgQ58fxA

Image Credits
Danny Garrett