We’re excited to introduce you to the always interesting and insightful Lisa Janay. We hope you’ll enjoy our conversation with Lisa below.
Lisa , looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?
Heavy Flexin Media is a mission driven company. The reason why is that this new media company is all about positivity and FLEXIN your accomplishments. My media company is based on highlighting upcoming businesses/entrepreneurs and trending entertainment/sports. We are never posting anything that’s seen as offensive/negative. It’s a meaningful mission for me personally because I know what it’s like to have no one supporting you or not getting the proper exposure so its just about showcasing talent/creatives. Besides that, Heavy Flexin is based off of how I grew up in Detroit and is about overcoming all the obstacles it took to get YOU to where YOU want to be in life! We represents what it is like to start from scratch and FLEXIN your accomplishments whether you are a big time business person, a hustler, an athlete, rapper, or etc. Everybody FLEX about something they have done in life! Heavy Flexin logo symbolizes how determination, consistency, dedication, motivation, the hustle/grind brought YOU this far to be successful!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am a Cass Tech Alumni, 7X Published Entrepreneur, 5X Published Fashion Model, and now a media personality. I also have a content partnership with VoyageATL Magazine. I own an online women’s fashion boutique “Cold Piece Boutique”. My main focus right now is my newest venture “Heavy Flexin Media”. I have certifications in Media Relations (taught by Emmy Award Winning TV Reporter Jessica Chen) and Digital Marketing. I’ve been a monetary sponsor for the Charity Juneteenth HBCU Themed College Scholarship Drive/Fashion Show at Chicago Public High School to send one of the students to college, well known actress Meagan Good and other notable celebrities were featured on the project as well.
What’s a lesson you had to unlearn and what’s the backstory?
The lesson I had to unlearn was that you don’t have to be popular to blow up in a sense. I realized that if nobody is interacting with you, still post your business by any means necessary because you don’t know who’s watching. Also, I had to unlearn that everybody will support you because that is totally not true and trust me I know from experience. Overall, everyday is either a lesson or blessing possibly even both but I know that everything will work out for the best.
Can you tell us about what’s worked well for you in terms of growing your clientele?
As of now, the most effective way is through Instagram. A lot of new opportunities has come from being on there such as all of my modeling publications. Also, verified views such as one of the actors from Starz’ hit show “BMF” liked my post from my media platform “Heavy Flexin Media” as well as others from the entertainment industry. My entrepreneurial interviews came from Instagram by contacting business owners via direct message to be featured on our blog. Instagram has literally brought me so many great opportunities/ideas for my business career!
Contact Info:
- Website: www.heavyflexinmedia.com
- Instagram: @itslisajanay @heavyflexinmedia @coldpieceboutique
- Other: www.coldpieceboutique.com
Image Credits
@q11photography @10eightystudios