We’re excited to introduce you to the always interesting and insightful Briceson Lee. We hope you’ll enjoy our conversation with Briceson below.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hello, I’m LeeSon Bryce. A musical artist, an amateur audio engineer, and an aspiring entrepreneur. I officially got into music back in the Spring of 2017 and started by booking studio time with Chapman Studios in Lenexa, KS back when it used to be open. After my first EP came within 2 months after my first studio session, I continued to release more music throughout the years and never stopped. To date, I have over 120+ songs and plan to release 100 more within the year.

I’m also currently a church drummer and have been a drummer for over 20 years now. I predominantly grew up in the southern side of metropolitan Kansas City. Ever since I was in diapers, I always had a love for music. My parents even gave me my first drum set at the age of 5.

Over the past 6 years of doing music, I learned quite a bit. I learned that motivation will not always be there when you need it, I learned where and where not to put your money into, and I learned support will not always be there when needed; to name a few. Also, discipline can take you far. For example, last year, I released 52 songs (a new song nearly every week as the year progressed). In other words, I made a whole new song every week for 49 weeks straight. The only reason why I say 49 is because I started this process towards the end of January 2022, and made an EP of 4 songs in the last week of December 2022 to hit my goal of 52 songs in a year.

Because of this process, I went from an average of 600 monthly listeners to now 10,000+ monthly listeners. And I’m still releasing music nearly weekly to this day.

As for my music, I have been told that I am a conscience artist. For subject matter, I generally focus on personal and social issues and mainly write about those.

I try to put as much quality into my songs as much as I can. I also mix and master every song I release now. Not all my songs will be perfect, or great even, but I still try my best to at least give the listener a good listening experience. I’m still learning as I go, even if I’m 6 years in. There’s still so much more to learn, including my craft. One day I hope to be as good as the greats in that regard. I still have a mission to go on an international arena tour, and I hope to accomplish it within the next 10 years.

That is my current focus. To become a multi-millionaire and to go on an international arena tour. Not to impress anyone, but to prove to myself that I can actually do it. And then after that, teach other artistic entrepreneurs how to do the same.

How about pivoting – can you share the story of a time you’ve had to pivot?

Truth be told, in music, I had to pivot quite a bit. But this is probably my biggest pivot to date, even beyond having no option but to build my own studio to record music.

Before I got into music, I was financially right. I had little debt, barely any bills, etc. However, when I got into music, it all went bad for a fairly decent amount of time. I was using credit cards to pay for radio promo, major features, and studio time. All of which I thought would lead me to instant success. I even took massive gambles (and got scammed) to no avail. And to add the cherry on top, I ended up leaving 2 jobs I worked at simultaneously to pursue music full time, along with putting a portion of my home studio costs on credit.

All of this, of course, was a bad combination. I wasn’t making any money from music, wasn’t making any money from a 9 to 5 (because I didn’t have one), and the bills were coming in. I lost and owed a staggering $25,000. All from failed business ventures, faulty promos, and unnecessary musical expenses. I learned fast what not to do in music. And when I fully come out of it, I know I will have a real story to tell, because I’m only just scratching the surface of this.

This quickly pivoted me to become an entrepreneur. To figure it out. I had no choice in this matter now. The bills were coming, and I needed to make something happen. This is how I learned business firsthand because I was thrown into it. Now, the debt isn’t as bad as it was before, but I’m still learning and applying as I go. This time, however, I am particularly more careful about where I put my money into. If I don’t see it as a good or worthy investment, I will say no. And I will have absolutely no problem saying no either.

We’d love to hear the story of how you built up your social media audience?

Back when I first got into music, I knew instantly that I needed to have some sort of decent social media appearance for others to take me seriously. In 2017, when I first started, I made a Twitter, Instagram, and Facebook page. Tiktok and my personal website would later come in 2019 and Youtube would later come in 2020.

At first, I did the original social media growth hacks; the follow/unfollow. At the time, this method actually helped my music and brand significantly, especially on Instagram. People were really streaming my music like crazy as a result. But over time, the media platforms would kill automation. And after not releasing music for a brief time period, all the momentum I had seemed to disappear, and my growth went stagnant.

Over time, I would come to realize that content is truly what was needed. The more content I provided, the more engagement I would get, resulting in the more growth I’ll have. I try to post 3 times a day on each platform, but then I narrowed it down to at least one time daily between Instagram, Facebook, and Youtube (shorts); my top 3 strongest platforms. For Facebook especially, I ended up getting a reach of over 2 million+ people within a week alone, based on the type of content my audience wants to see. In addition to this, I run a Facebook Page ad, spending no more than $3 a day to help boost engagement. This helped me to get to 42k+ on my Facebook page, and it’s still growing rather quickly.

To those who are just starting, get your content in order first. Make about 2 months of content to post each day. And then focus on no more than 3 platforms you want to grow on. Use the algorithm to your advantage (for example IG Reels and Youtube Shorts are crushing it right now) to your advantage. I know of someone personally who went from 3k to over 100k+ follower growth within a month from IG Reels alone. If you have your content ready, all you have to do is just post it and engage with any commenters on your page. But the content needs to be there. Don’t post the same things and make it unique. Unfortunately, there’s no magic pill to social media. And one size does not fit all. Work with what’s best for you.

Contact Info:

• Website: https://www.leesonbrycemusic.com
• Instagram: www.instagram.com/itsleesonbryce
• Facebook: www.facebook.com/itsleesonbryce
• Linkedin: https://www.linkedin.com/in/leeson-bryce-38259918b
• Twitter: www.twitter.com/itsleesonbryce
• Youtube: https://www.youtube.com/channel/UCT2e4GQkEk19s5_4h27QFnQ
• Other: https://linktr.ee/leesonbryce

Image Credits
Artist Phot provided by Brennon Gifford