We recently connected with Katelyn Jones and have shared our conversation below.

Katelyn, looking forward to hearing all of your stories today. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

My businesses are all built around understanding people. The kindest thing anyone has ever done for me is to listen and truly hear my story and show up with empathy. I try to give that back to my clients at all times, to listen, support and understand. I think it’s the kindest thing we can do for others, to truly see them.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I own three separate businesses but they are all very much tied together in the support of women.

At Lansing Mom I’ve worked to create a platform for mothers to share their stories. We have a team of over 30 writers who connect and share daily and have created a community of over 3000 moms in the Lansing Area. My passion and purpose here is to support mothers wherever they are at on their journey. To be an all inclusive space and to use our platform to educate and advocate.

In The Jones Co. I provide social media services for women owned businesses. I help them bring their soul into their social media by providing consulting and management.

At The Jones Photography Co. it has been my greatest honor to capture mother’s on their journeys from pregnancy, to birth, to postpartum, breastfeeding and beyond, I provide lifestyle photography services.

How about pivoting – can you share the story of a time you’ve had to pivot?

In April of 2022 I was hospitalized for postpartum depression, anxiety, suicidal thoughts and insomnia, and I pivoted real hard. I took three months off and reevaluated everything in my businesses and my personal life. I dropped relationships that weren’t serving me and got really real with what I wanted my businesses to look like. We completely changed our models of how we supported mothers and cut anything that didn’t feel authentic. Sometimes life forces us to pivot, sometimes we need it to push us. For me ending up hospitalized was an opportunity to reevaluate and reinvent my business to be what I needed it to be for myself and other mothers.

How do you keep your team’s morale high?

My advice for managing a team is that not everyone is going to work like you. We aren’t all built the same. Understanding your team is going to be instrumental in learning how to operate. I highly recommend looking into Human Design and doing this for your team you might be surprised how much it can open up for you all. With our team we have done this and it has helped us to learn what each person needs, how they communicate, how they make decisions, and who needs what type of directions. The best advice I have for managing a team is getting to know them, investing in them so that when bumps happen, which they will, you can understand how to fix them.  

Contact Info:

• Website: Lansing.momcollective.com
• Instagram: The.Jones.photo.co

Image Credits
Katelyn Jones