Alright – so today we’ve got the honor of introducing you to Diamond Davis. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Diamond, thanks for joining us today. If you could go back in time do you wish you had started your business sooner or later?

In 2019, I began creating content on Instagram as a hobby without a clear direction in mind. At the time, I was working as a sales engineer in the automotive industry, but I knew deep down that it wasn’t a long-term path for me. Engaging in new hobbies and creative outlets often leads to beautiful discoveries about ourselves. Through content creation, I started to uncover my true identity and put myself out there.

By 2020, I made the courageous decision to quit my engineering job and dedicate myself fully to content creation. It was a daunting leap because I wasn’t earning as much as I did before, but for the sake of my sanity, I had to make the change. One crucial lesson I’ve learned as a business owner is the importance of self-care and personal well-being. It has played a significant role in the growth of my business.

Looking back, I believe I started my business at the perfect time, as it coincided with my breaking point in engineering. All the experiences I’ve gained through content creation and consulting have shaped me into the person I am today. Over the past few years, I’ve learned valuable lessons, many of which can only be acquired through hands-on experience. There’s no better teacher than life itself.

The best time to pursue something is as soon as you can, and that’s precisely what I did. I took the leap when I felt ready, acknowledging the presence of fear but recognizing the perfect timing for change.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Diamond Davis, a multifaceted creative professional known for my expertise in content creation, creative consulting, photography, and coaching other creators. My journey began with the decision to leave my successful engineering career and pursue my true passions in the creative realm, where I’ve found inspiration and empowerment.

I hold a deep appreciation for aesthetics and the transformative power of beauty. I believe that creating visually harmonious environments can uplift our inner state, leading to a more captivating and fulfilling existence for everyone involved.

What sets me apart is my commitment to staying at the forefront of creative innovation. I have a keen interest in exploring cutting-edge technologies like AI art and platforms such as Midjourney. Embracing these advancements allows me and my clients to push the boundaries of artistic expression and discover new possibilities.

Beyond the visual aspect, I infuse spirituality into my work to blend art and divinity. My mission is to empower women on their personal growth journey, helping them break free from limitations and embrace their authentic selves through various methods of personal development and self-improvement. A lot of women want to take their creative pursuits to the next level, but sometimes need that extra support and motivation to know that it is possible to have a creative business and grow in both their professional and personal lives.

In addition to my creative pursuits, I curate a weekly newsletter called “Goddess Pages,” a sanctuary of wisdom and inspiration for my dedicated readers. You can also find me on TikTok, where I share daily insights and creativity.

Within my expanding community, women find a supportive space to discuss going from just surviving to thriving, where they can embark on entrepreneurial endeavors, create captivating content, and discover their unique gifts to contribute to the world.

I take great pride in being a visionary force, inspiring individuals to embrace their inner magic and manifest the lives they were destined to live. I am dedicated to making a meaningful difference in the lives of others, and I invite potential clients, followers, and fans to join me on this transformative journey as we unlock our true potential together.

Has your business ever had a near-death moment? Would you mind sharing the story?

To be honest, there have been more instances than I’d like to admit when I faced close calls with payroll in my business. It’s a common experience among many business owners, where the feast-then-famine cycle can make even the most responsible financial planning challenging. Despite my best efforts to save and be proactive, there were times when things became incredibly tight.

In those moments, I’ve developed a practice of speaking out loud, like a conversation with a higher power or the universe, where I declare that I won’t succumb to worry. I trust that a solution will present itself, whether, through the resolution of outstanding invoices being paid, a sudden idea, or a quick offer to generate extra income. Having faith in what I do has been paramount. If you lack belief in yourself or your business, you’re destined for trouble. Moves made out of fear or a scarcity mindset only perpetuate that state.

Operating from a survival mode keeps you stuck in survival mode. Through these close calls, I’ve learned the significance of staying solid and trusting the process. If I had fretted over every little detail, I wouldn’t have come this far. Over time, as my business has grown, the close calls have become fewer and new business opportunities have emerged. Pressure has shaped me, pushing me to get creative and find innovative solutions. I mean pressure makes diamonds right? Ultimately, these experiences have made my business more resilient as it continues to thrive.

How did you build your audience on social media?

I built my social media audience by authentically sharing content that reflects who I am on all levels. With countless content creators in the world, it’s essential to ensure that you shine and stand out. While some creators naturally know how to differentiate themselves and highlight their unique qualities, others, like myself, have had to dedicate years to learning how to effectively express themselves online and cultivate a deep connection with their audience. I consult my clients on exactly how they can do this so they can cut the learning curve down dramatically on social media growth.

Besides consulting, to help others in their journey, I’ve created a free guide on my website called the “Shining in Your Niche Guide” available under the Resources tab. This step-by-step resource teaches individuals how to shine in their content, regardless of their niche. Your audience seeks to embark on a soulful journey with you, eager to learn about your experiences, mindset, habits, and your relationship with the things that matter most to you. That’s what truly makes you shine and builds an audience. Remember, your unique experiences provide you with unique perspectives that no one else on this Earth possesses.

Additionally, don’t shy away from discussing some of the problems or struggles you feel comfortable sharing, as struggles are universal and something we all face. People follow you not just because of who you are, but because of who they are. Consider who your target audience is and how you can inspire, entertain, and educate them through your social media presence.

Understanding how funnels work has also played a significant role in growing my audience. It’s important to create a substantial amount of content designed to draw attention to your social media platforms (this is your viral content), which is usually more general to appeal to a broader audience. Then, focus on nurturing those who decide to follow you with community-building and authority-establishing content that demonstrates your genuine care and confidence in sharing your ideas and experiences.

Finally, at the bottom of the funnel, aim to guide your audience to take action or convert, whether it’s making a purchase, signing up for your email list, or following your other social media accounts. Continuously create content for these three stages of the funnel to nurture your audience and transform them into loyal customers. Having an audience that trusts you enough to take action is an incredibly powerful asset.

Contact Info:

• Website: https://yourcoilyness.com/
• Instagram: https://www.instagram.com/yourcoilyness/
• Linkedin: https://www.linkedin.com/in/diamonddavis/
• Twitter: https://twitter.com/yourcoilyness
• Other: Newsletter: https://goddesspages.beehiiv.com/ Resources: https://stan.store/yourcoilyness

Image Credits
Dele Nguyen, Tyler Moncrief