Everyday we meet business owners, professionals, artists and creatives. Photographers, florists, realtors and more. They might come from different backgrounds, work in different industries, have varying personalities, and have vastly different income and educational profiles, but the one thing we’ve seen over and over again is that most people have a unique and special reason for why they do what they do. From a realtor helping families afford the first home he always wished for as a kid to a photographer using her skills to give a voice and face to victims who feel voiceless, we have been blown away by what happens when you just ask people a simple question – why do you do what you do?

Slater Colt

Honestly, it began back when I was about 10 years old. I had found my first Louis Armstrong CD with ‘The Best of Louis Armstrong’ in a Goodwill store somewhere in Tampa, Florida. I remember sitting on the floor of my room, amazed by the music I was hearing, and how it put me in a euphoric trance that I didn’t want to end. That was my introduction to the chills I would get while digesting and meditating on the music I’d end up listening to throughout my life. Read more>>

Madi Brown

Our mission is simply to help others reach their full potential and beyond through our services. I first started out as a Social Media Manager and slowly blossomed into Brand Photography, Content Creation, and Mentoring for brands and individuals. It can be difficult to understand your potential, especially as a business owner or entrepreneur in the creative online space. My goal is to not only provide seamless services that support current endeavors, but provide guidance for those lost on their path in their journey. Read more>>

Freddy Djogo

My company, Refund Express LLC have two missions. Mission 1 – Leveraging the tax code to the fullest extent for my clients. My goal is to teach my clientele tax avoidance strategies so they can build wealth for themselves and/or their loved ones. I want them to understand that Tax Preparation is just tax compliance; It means you are just complying with the tax laws and regulations from January to April. Read more>>

Paolo Ciccone

Everybody deserves and needs to have great portraits of themselves. We live a short time on this planet and then we die. What do we leave behind that people can see and they can use to connect to our life? Some of the most treasured items are our family portraits. When a natural disaster strikes, what people rush to save are their family portraits. Read more>>

Melanie Chaponan

With photography, it captures unforgettable and irreplaceable moments. Often times people will pull their phones out to take pictures of the wedding or quinceañera that they are at and forget to actually enjoy the moment. That’s where I come in, to capture these memories while you live in the moment and take in all the feelings and emotions that you will later on remember and say “oh yeah I remember the story behind this picture”. Read more>>

Mel and Ali

Being a mother is the best and most important job in the world, but it is also hard, and scary, and sometimes you just feel alone. We realized that in order to survive this crazy ride, we had to make time for ourselves, and furthermore, NOT feel guilty about it. It can be a hard thing to do when being pulled in so many directions literally and emotionally – but let’s be real, it is imperative for our sanity! Read more>>

Macy Munro

I’ve loved being creative as long as I could remember! I began that creative outlet whey I first started filming videos and photos of everything at age of 6. I then around the time I was 12 I started my YouTube channel! Then around 4 years after starting that I began to fall in love with photography! I love getting creative with locations, outfits, makeup literally everything that takes place during a Photoshoot! Read more>>

Nadine Bauer

I’ve always been passionate about photography and the mesmerizing world of the sea. After obtaining a Master’s degree in Biology in 2021, I embarked on a journey to Mexico with a one-way ticket, combining my love for landscape and underwater photography with a career as a diving instructor. A five-week road trip across the United States expanded my horizons, exploring coastal beauty, deserts, and diverse landscapes. Read more>>

Kathleen Stanley

Our mission is to set higher standards in the beauty industry through first offering love + purity within our atmosphere as well as within the products we offer. The first part has been no easy feat. I have worked in several beauty establishments where the tension could be cut with a knife. In one salon, I trained directly under a team leader who micro-managed me every chance she could. Read more>>

Wayne Moran

I am a Christian, believing in the God of the Bible. So everything I do is directed by what I read and learn in the Bible. The God of the Bible is the God of Creation, and He says His Creation is good. So I have taken it upon myself to explore that wild magnificent creation. There is sooooooooooooo much to see. And yes, I admit my best joy comes from exploring places that are less explored, more pristine, and certainly beautiful. Read more>>

DJ NAS

Every event I DJ I meet DJs, artist, producers, business owners , photographers etc. We all come from different backgrounds, work in different industries, have different personalities, and have vastly different income and educational profiles, but the one thing I’ve seen over and over again is that most people have a unique and special reason for why they do what they do. Read more>>

Kerisha crowder

Hello my name is The Qor I’m a hip hop artist based out of colorado also I run my own entertainment company be real and grind entertainment also known as BRAG. Also I have shot music videos for various artist free of charge under the name dark soul bright future films. In later days I promoted hip hop comedy and gospel shows with ames high productions as of now I produce a show -funky fresh fridays- with Uchneligan productions. Read more>>

Kerisha crowder

Hello my name is The Qor I’m a hip hop artist based out of colorado also I run my own entertainment company be real and grind entertainment also known as BRAG. Also I have shot music videos for various artist free of charge under the name dark soul bright future films. In later days I promoted hip hop comedy and gospel shows with ames high productions as of now I produce a show -funky fresh fridays- with Uchneligan productions. Read more>>

Kelly Wagner

Not only do I want readers to know that Serenity Salt Spa was established because of my mission to help others like myself – I want them to understand how important my journey to healing is to me and to others by sharing my story. Read more>>

Caroline Christiansen

Finding your why in life is the most important thing you will ever do for your personal growth. Some might call it your “purpose” but I like to think of it as finding my “WHY.” It’s the drive behind your passion. It’s the force for good that you have found that completes the circle or the final puzzle piece that completes the picture for you. For me that is sharing “Joy!” Read more>>

David Rivera

The Hood Squad 216 is a nonprofit 501(c)3 that drives around Northeast Ohio and surrounding counties to bring hot showers to our unsheltered homeless communities and inner cities. We also do street outreach and provide sub zero clothing in the winter and fashionable clothes in the summer. Being homeless totally sucks, as i personally experienced it firsthand. We love putting smiles on people’s faces, along with a fresh shower and clean clothes daily while people are experiencing tough times. Read more>>

Emmie // Zach Nostitz // Knight

Tivity exists to connect top-level Chefs with clients for one-of-a-kind in-home meals (or venue of your choosing). Our goal is to build a platform that will allow anyone to “Book a Chef” anywhere in the world. Read more>>

Eric Metcalf & Eric R. Hayes, Jr.

Our mission is to create, cultivate, and sustain the health and prosperity of land for the use and enjoyment of present and future generations. Our mission is in place to remind us of the importance of our job in our day to day work, but is most meaningful to us because we are creating a legacy for our future generations – we want to create a healthy and beautiful environment that our children and our children’s children will get to experience. Read more>>

Eduardo Leon

I like to write music to make people feel good. I have gotten responses from listeners about how some of the music that I’ve written him put out have helped them get through a bad day or they just enjoyed it in general. I think that should be the goal of all musicians. Read more>>

Emma Shepherd

Between aesthetic spa services and makeup I have the privilege of working on so many faces! I love to bridge the gap of clinical skincare and the beauty world. That is definitely my biggest mission. So many of my makeup clients appreciate being able to get facials, waxing, and more done leading up to a special occasion or photoshoot. Read more>>

Melissa Thomas

Growing up, I was fortunate enough to have animals my entire life and I developed a strong passion, love, and bond for them from a very young age. Everywhere I went, there was an animal of some sort and I always gravitated toward them. I had a special place in my heart for each and every one. Read more>>

Julia Meeks

Ride On’s biggest and most important mission is to show up for those who find it difficult to show up for themselves. We provide a safe space for people to learn to enjoy movement and to recognize their full potential. Read more>>

Robert Neal

My mission is to keep kids out of the streets and away from the violence and drugs. The reason this mission is so important to me is due to the time I served in prison for my past. I saw individuals int here with so much talent, that now due to incarceration, will be lost to the world. Read more>>

Megan Bruiners

Our mission is to unlock the voices of creatives, Faith-based coaches and emerging authors so that they can experience breakthrough in every area of their lives. We accomplish this through International book projects, self-paced online courses and our author academy. It starts by owning your story and authentic voice. You can only dominate in your sphere of influence when you have clarity around your message, cultivated your gifts and mastered a skill you have committed to excel in. Read more>>

Katrina Smith

As David Beckham once said ” You can be the one-in-a-million. Don’t be discouraged by the odds to Succeed. Everybody’s dream is to be in the big leagues, but only one in a million gets here. We all want to know and begin to see what it feels like to reach our dream because within our dreams we have only one or more missions behind it. Read more>>

Jerri Bre Cameron

You don’t really know your lane until something happens in your life that you become so aggravated with; it pushes you to create change. I built a business based on obtaining short-term contracts to help small to midsize businesses and brands scale in a short time. The agenda-setting process when it comes to business needed to be evaluated. Read more>>

Moranda Arthur

Omefa Organics is the BEST Organic, Holistic, Vegan Skincare and Hair Care Product Line that is giving men, women and children their confidence back through healthy growing hair and youthful glowing skin. Read more>>

Jenna Camille

My goal as an artist has always been, and will continue to be, to educate and inspire both artists and non-artists alike. I’ve been a piano and music teacher for over 6 years and I’ve found it incredibly disappointing that for an art form as popular and universal as music, it is so undervalued in American society. Read more>>

Jamie Kohler

I am a God fearing animal lover that grew up with a passion and gift with animals and, in particular, working with challenging horses. After growing up showing horses and riding professionally, I started to feel like there was still something missing, an emptiness. Following a series of life changes and events, I soon realized that God could use me and my passion of animals to help love others and show love through sharing the unconditional love that animals give to all of us despite our looks, abilities, or pasts. Read more>>

Liz Hansen

As a boudoir photographer, my business is creating and selling beautiful portraits. But my broader mission is to help women feel confident and empowered in all areas of their lives. I believe that boudoir is a powerful way to help women celebrate their bodies, their relationships and their lives. Read more>>

Mark Cortinas

Our mission is simple, yet complex. It’s one, to promote an outdoor lifestyle, and two, to gather and center people outside. Our plan and mission was and still is very raw. All we knew was that we wanted to backpack and be outside more. That’s where it started. From there, we reverse-engineered how we would do that. Read more>>

Samuel Wilson

For 50 plus years the cannabis prohibition was used as a tool to destroy black and brown communities. Now in the wake of legalization and social acceptance, those same people barely have a footprint in the legal industry from an ownership perspective. There is no true social equity in cannabis. Read more>>

Audii B

In the bustling world of hip-hop, where beats and rhymes collide, I found my calling as a manager, guiding a dynamic group by the name of The Bash Brothers who talents are soaring to new heights. But my journey didn’t stop there; I embraced the digital stage as a social media influencer, using my voice to inspire and uplift. Read more>>

Kardell Sims

The story behind my mission as a Re-Entry Consultant and running my own program “On The Inside Re-Entry Academy” inside of Correctional Institutions, helping incarcerated individuals create a vision for their life after incarceration along with making a mindset shift and transformation to be able to manifest their vision, is personal to me. Read more>>

Carol Izaguirre

Id like to begin by saying thank you for this interview I am exited to share my story. I believe time is gold, time is something you will never get back and we have to take advantage of it. I’ve been working a 9-5 job for about 6 years and I’ve seen how replaceable someone can be to an employer, I think that is one of the reason why I decide to open up my cleaning company and be my own boss. Read more>>

Jennifer Mieure

The mission of Blessed Be Thy Stoner is simple, to Get You Stoned As You Heal. When I first launched my business in April 2020, that became my mission, and with that came the goal of making sure I provide healing products that everyone can afford. Read more>>

James watts

I make my art to explore the Use of visual language, Through the telling of story’s, ideals, philosophy, I believe that they can be told through a visual language. Read more>>

Chelsea Gill

Throughout life, I have had the passion to give back and my dream when I was younger was to become a detective to solve crimes and bring closure to lives. I grew up in a family with firefighters, but also family members that had the gifts of psychic mediumship. At the age of seven I had my first premonition, and throughout the years, my mother kept a log of things that I would see, hear or feel. Read more>>

Kaci Marks

My mission is to be a successful florist that everyone wants to use. I have a big heart and I love helping everyone out. I know planning a wedding can be expensive. I also know what flowers cost and that I have to make money off of my weddings , but people do not have to break the bank. Yes, Flower prices have gone up , and I have had to go up on my prices , but at the end of the day I know that I am not doing this to become rich. Read more>>

Denise Peterson

Our mission is to improve social tolerance of mountain lions in Utah through education, collaboration, community, and research. We believe that Utahns need the opportunity to learn about and get to know more about their mountain lions in the state and that this can eventually lead to improved management of the wildcats. Read more>>

Mike Bauman

The meaning behind my podcast’s name of “March Forth” is perseverance and moving forward. The goal of the podcast is that the conversations inspire listeners to persevere, overcome obstacles, and chase their dreams in their own lives. Read more>>

Sasha Beckette-Abdullah

The mission of ABC Read is to develop and nurture a culture of literacy in Black and underserved communities. The reason behind this mission simply put, in the words of Fannie Lou Hamer, I was sick and tired of being sick and tired of seeing our Black community suffer from high levels of illiteracy in our city of Cleveland. There’s been tons of research and studies that have been done on the negative effects of not knowing how to read or lacking proficiency in reading however, Read more>>

Andrea Castro and Viviana Bermudez

Oruguitas Cafe was born in 2022, from the love of two best friends, Viviana and Andrea, 1st generation Latino immigrants. Their shared love language: Coffee, a language they both learned from the traditions their families practiced as part of their daily life. Passion and love for coffee, along with the determination to build a business to leave a family legacy, Read more>>

Marilyn Barker

When I first started my own small business, I felt overwhelmed and alone. It seemed that there were very few people who truly wanted to help me. Most just wanted to make a profit and they were not very interested in helping me succeed. It took me a lot of time, money, failures and tears but I pressed on. My mission is to be affordable and honestly help other small businesses be successful. Read more>>

Craig Price

I teach singers of all ages and all experiences. Not all of my singers intend to or will go on to professional careers in music. My mission is to help them find the unique qualities about themselves as singers and performers and to help bring that out. I want to help them find confidence from within through our work that they will carry with them throughout their daily lives no matter what they do. Read more>>

Kristen Day

On January 9, 2021, we lost our youngest child JJ at the age of 9. JJ died suddenly and unexpectedly in his sleep. To this day, we have no answers as to what happened to our son. JJ had the biggest biggest personality. He was full of life and love. JJ left an impression on everyone he encountered, whether it was his incredible humor, his ability to always be the life of the party or his immense capacity to make everyone feel loved. Read more>>

Miriam Padilla

Bomba Marilé is the first Puerto Rican bomba group in the state of Utah. Our mission is to share afro-Puerto Rican bomba music, dance, history, and culture with the greater Utah community. We strive to remember the stories of our ancestors through the beat of the drum and the words of our songs. We also bring a piece of Puerto Rico to the mountains in Utah, so that while highlighting the connections of the African Diaspora in the Americas. Read more>>

Susie Wilson

I fell in love with drawing the figure many years ago and taught the subject in the UK before emigrating to the US 35 years ago. My British degrees did not allow me to teach here and so after a long career as an illustrator and muralist decided that it was time to create my own venue in which to share all that I had learned as a figure artist with as many people as possible before I could no longer do it!! Read more>>

Chrisrichard JeanBaptiste

In the heart of New York City, a unique story unfolded. A story of resilience, hope, and the pursuit of the American Dream. I am the proud offspring of that story, a first-generation Haitian American, born and raised in the vibrant melting pot of cultures that is New York. Read more>>

said kabbouch

My name is Said Kabbouch. I’m from Morocco, an African country known for the hospitality of its people and the handicraft women and men who do create valuable things (home decor rugs for instance) with their own hands without using any machines. Read more>>

Samantha Zimmerle

My mission is deeply rooted in my family and the desire to support them to the fullest. Creating lifelong memories together is incredibly important to me, and i believe that financial stability plays a significant role in making that possible. However, i understand that I can’t achieve this mission alone. That’s where my clients come in. Read more>>

Phantom Phil Warder

My mission is to not only continue to create a podcast that informs and entertains but to create a safe haven. A safe haven for those who have had unexplained experiences that have reshaped their life. Unexplained Inc. is the podcast where the unknown connects with the empowered. Read more>>