We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Danielle Plymale

I am the owner and photographer behind Simplicité Boudoir, the premier luxury boudoir photography studio in Clarksville, Tennessee! I built this business with the core mission of empowering women and reminding them of their beauty and power. Read more>>

Maya Karelina

We have created WorkCastle that is opening in Austin, TX in July 2023 and it is an absolute game changer for women! WorkCastle will be a drop-off childcare with a co-working space under one roof, without enrollment and membership fees, just hourly rates and pay-as-you-need. Moreover, the children area in WorkCastle is organised in a way that children have space to develop their natural curiosity, explore roles play, work together as a group. We strive to provide a safe and nurturing space where every child will thrive, so that women do not feel guilty anymore that they have to keep up with their careers or look after themselves. Read more>>

Salar Media

Imagine being able to relive the sights, sounds, and sentiments of your wedding day, even decades down the line. One of the most beautiful aspects of a wedding film is the ability to capture the small moments and details that make your day unique. From the subtle expressions on your loved ones’ faces to the intricate details of your wedding dress, a wedding video captures the essence of your day. Read more>>

Garry Clare

After removing myself a bit from the fashion industry into now building my name in the barbering industry the idea was to build the same kind of personality that was given to me by professional barbers when I needed help as a kid. In the world of fashion and creating clothing I wasn’t able to see the appreciation from my consumer regarding what I created and within the fashion world a lot of people were not interested in helping upcoming designers in the same field as them. Read more>>

Latoya Watford

Ruth N Rae, LLC is certainly a home grown company. Conceived during the pandemic, my mission has always been is to empower, encourage and enhance the beauty that lies within each person who walks through the door. The story behind the mission is a simple one. As a stylist and manager working behind the chair in the beauty industry, I have had the opportunity to meet and service hundreds of people. Read more>>

Kayla Cummings

Dollz & Queenz was created with the idea of allowing people to express themselves freely on a non-bias platform in relation to their desires, opinions, experiences or the need for education in regards to any type of body enhancement procedures. Dollz & Queenz promotes love, acceptance, and non-judgement of people regardless to their DNA (race, background, sexual orientation, sexual identity, etc.)The Dollz & Queenz platform was designed with “People of Beauty” in mind. Read more>>

Emari Jennings

BLACKIS mission is to have everyone understand that BLACKIS is whatever you want it to be. I want everyone to know our brand is Equal, meaning, we are all ONE. I came up with my business back in 2020 where I first hand sketched my first design that I put on some tshirts and it expanded from there. BLACKIS: Read more>>

Randall Law

Kool Kolored Kid Generation apparel brand mission is to create a generational ripple effect that will leave a lasting impact on culture for years to come. The story behind this mission starts with knowing and understanding the origins of the Swastika. As we embarked on the journey and mission to change the narrative through apparel. Read more>>

Heather Gappi

Our mission is empowering women of all walks of life. I think all women should feel beautiful no matter their size, color, or ethnicity. There are so many stereotypes in this world and I don’t want my clients to feel the way I did growing up. Read more>>

RENIKA SMILEY

The story behind my mission is that I actually launched my business to empower plus size women through clothing that fits there style and comfortable clothing. I launched this business to help plus size women finding clothing that fit there sizes such as women like myself. Who would starve myself or workout for hours just to fix in the perfect size. Read more>>

Candice J Limitless

The story behind my mission, my brand, my business/company is quite simple, actually. Love You & Be Limitless. It became my life’s motto after hitting the lowest point of my life, mentally. In December 2019, I knew something in my life had to change. I was desperate for something more……to be happy, like genuinely happy and proud of the woman I saw in the mirror. Read more>>

C.J. Stussi

I am the creator of a film trilogy that I cannot wait to get into distributor’s hands and my mission is to see that message be told again and again. Here’s why: I like to create fun & thought-provoking entertainment in all of my businesses – be it as an actress, filmmaker or entertainment attorney. Where Hollywood produces movies “en masse” – I like to take my time to create iconic films which raise deeper questions and spark conversation and curiosity. Read more>>

JAMES RODRIGUEZ

Hispanics make up 40% of the population in Texas and 18% in the U.S. We are one of the fastest growing ethnicities in the country. Yet Latinos made up only 5% of the broadcast TV roles, 4% of roles in major films, 12% of the media workforce and 4% of industry management. Read more>>

Arshawna Warren

At the heart of every great mission-driven company lies a compelling and singular reason for its existence. For the Christian Creator Network (CCN), that reason is clear: to connect churches, ministries, and believers in Christ worldwide through digital marketing solutions that will help spread the word of God with purpose and impact. Read more>>

Richard Turrentine

I wanted to build something different. Something that really helped a large group of people. Something fun and exciting! My background is in film/entertainment so I pulled all of my experiences from working in the industry and built the tools and features I felt would help filmmakers. Read more>>

Safarri Jessop

My passion started with Martial Arts, and then it led to modeling and eventually a photographer. I fell in love with taking photos when I realized I have the skills to make them come to life and editing skills. I thrive to be successful with wedding photography because I love the story behind the photos and how each most memorable moment can be captured and forever adored. It reminds me of how good life can get and the beauty behind it that makes everyone stop and look and enjoy. Read more>>

Alex Givens

The story behind my mission is to be successful and be great in anything, and everything that I set my mind to. I always had a drive to be more than what people thought I was capable of, and I also had family and friends that were around me who help me understand that I can do all of these things. So now that I’m in the process of greatness, I can now see a pathway of successfulness in my life and also the people around me and ironically now that is my mission on top of my go to Mission. Read more>>

Antwain Shaw-Huff

My mission can be very tedious when involving my weekly schedule, but I have a very consistent way of documenting projects both current and upcoming. I want to make sure whatever I create has purpose and meaning, not so much of a price. That’s what makes good art, and good art lasts longer. Chasing a purpose keeps you focused on what you believe in and takes your mind off of things that don’t serve you well as an artist. Read more>>

Angelique Wong

Both my parents are entrepreneurs. Both my parents are immigrants. This required them to start from scratch at a very young age. Every single detail had to be figured out for their new life. Many entrepreneurs start the beginning of their journey figuring this out completely alone or with very small teams. As someone who grew up with social media, I quickly understood its value when I start to pursue my own entrepreneurial endeavors. Read more>>

Ted Blair

The word “vive” is a Latin-based word that means life. The VIVE is to be a life-giving place to the community through cultural events, concerts, weddings, special events, and a daily operating coffee shop. The VIVE coffee is managed by Livingway church in Garland. It is our desire that the Vive be a ministry tool for life change and hope. Our heart is to provide a place that is open every day for anyone to find rest, a workspace, friendship, a place to study, and hope. Read more>>

Bill E Stitt

Small Batch Big Flavor Like other artisanal foods made in smaller quantities, the flavor of Bill E’s Small Batch Bacon is something special. It makes regular mass-produced bacon taste like, well, regular mass-produced bacon. From the small family farms where the pigs are raised, to the premium ingredients used in curing, Bill E doesn’t cut corners. In fact, his bacon is so delicious and beloved, local songwriters serenade every batch where it’s smoked in Fairhope, Alabama. Read more>>

Sybil Stewart

Startling statistics and personal experiences have compelled me to embark on a mission to create a space where everyone, regardless of their background or neurodiversity, can thrive. As I delved deeper into the challenges faced by women of color and individuals with unique abilities, I realized that existing member organizations fell short in truly understanding and catering to their needs. Read more>>

Bibi Quiles

Our mission is to provide an inclusive and comfortable space for LGBTQ+ and multicultural couples to have amazing weddings. This mission is meaningful to us because we believe that every couple deserves to celebrate their love in a setting that embraces their identities and backgrounds. We aim to break down barriers, foster understanding, and create lasting memories that honor their love and the communities they represent. Our goal is to challenge societal norms, create a more inclusive wedding industry, and contribute to a world where all couples feel seen, heard, and celebrated. Read more>>

Makenna Ruddy

As someone who grew up with severe anxiety and depression as it runs in my family, school and camp was always very difficult for me. I was always very bullied starting at the age of around 8. I was always bullied about my personality and physical attributes, I was generally overweight as a child and the two words I always heard on a daily basis for 15 years straight was “fat” and “ugly” followed by laughter. Continuously I had unwanted thoughts and feelings and developed severe anxiety and depression. Read more>>

Sierra Devoe

Do you know what it feels like to work 40 plus hours a week, bust your a*s at an employer that do not even acknowledge you half of the time, pull yourself up by the bootstraps, do all the right things, have your degrees, yes plural DEGREES, and still not be able to make ends meet. And you cannot apply for assistance because your income is over the Federal Poverty Level threshold yet you are struggling! Read more>>

Mary Anna Ossa

I started a wine company not knowing how to import or distribute wine. I had been a stay-at-home mom for over ten years and wanted to build something for myself rather than go back to corporate America. I was 43, and like most women, I had this inner voice: There’s no way you can do this. You don’t know the first thing about it. You have three kids and no time.” So I decided not to listen to that voice and go for it. I want other women to look at what I’m doing and believe they can also do it. I want them to know they’re never too old to follow their dreams and make them come true. Read more>>

Shanice Jones

In 2020, I graduated with my Masters Degree and shortly after I found out I was pregnant with my first child. Once I had my son in 2021, I stopped working in corporate America and decided to be a full time stay at home mom. In 2022, I decided I was ready to begin working again, but not a full time job as of yet. I still wanted the freedom and to be able to spend majority of my time with my son. I knew I needed to start a profitable business that would give me the ability to continue to be a stay at home mom. Read more>>

Frank Koreman

What began with artisanal, kitchen-table prepared limoncello grew into a serious company with a clear mission: To celebrate burgundy life together with quality, flavorful cellos, which by now have also received multiple awards! The Burgundian life has been nurtured from an early age. My mother owned a delicacy shop for many years, and took home “her work” every weekend! We believe it is important to celebrate every moment of life, which can be done perfectly together with our products. That is why we like to say: CELLO BRATE LIFE! Read more>>

Daniel Leaupepe

My mission behind Gridiron Finds is one that came about because of what I have seen in the high school football recruiting space over the years. I have seen kids who I thought were thought to be a “sure thing” in terms of getting to play college football not play any further than high school. I remember a linebacker I played with who was one of the most talented players I’ve seen and there was no way he wasn’t going to not get college attention. Read more>>

Lisa Augi

Our mission is to help people of all health and ability levels feel and look they’re best by learning new healthy habits around daily nutrition and movement. We believe every body needs nutrients, so we create delicious and fun recipes packed with protein and vitamins; helping our customers and their kids leave feeling refreshed, energized, and satisfied! We also make our menu items available for home use, Read more>>

Garret Williams

Our core mission is to unite ALL SUPPORTERS of UIW football so that we can provide unrivaled support for the football program. This is done through our three pillars: Fundraising, Fan Engagement, and Family. Fundraising: 100% of our effort directly benefits the players, coaches, and support staff. We are committed to being transparent about how funds are used to enhance the entire program by working directly with the staff and Athletic Director. Fundraising efforts help the program with areas such as Nutrition, Equipment, Meals, Player Development, and NIL Initiative. Read more>>

Teresa Smith

The name of my company, DQ Consulting, LLC, stands for “Don’t Quit.” The word “DQ” serves as a reminder to never give up, even in the face of challenges, and to keep pushing forward toward one’s goals and purpose. It reflects the resilience and perseverance we must embody and encourage in others. My focus is to assist individuals in their personal development and transformation journeys. Read more>>

Rosemari Johnson

Our mission here at The Rose Garden Waxing Studio is simple. I want each with every client to come into a clean and aesthetically pleasing suite, relax and enjoy your service of choice and then leave feeling like you just had a convo with your favorite cousin. I strive to build relationships with my clients and that makes each appointment unique. Read more>>

Da’Shon Jeter

I started a company to make another way of living and pursuing my career, coming from Los Angeles, it can be difficult to achieve. Learning how to become a producer and run a studio is not easy, shot seven times at once as a juvenile and to many juvenile halls, and serving two prison terms as a adult, still manage to focus on being successful owning my own studio and my own distribution for my Label New West association. So to anyone wondering if they can be successful! You can! Read more>>