Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Audrey Kacel

Social media is a very important part of my business. 95% of my clients find me through my social media, so heeling it relevant and up to date is super important! I manage my tattoo account and we’ll as my tattoo shop account on my own, which is a lot of work, but I like having a hand in what gets put out there! Read more>>

Nick Zafiris

I have made the decision to manage my own social media presence for now, as I want to uphold a strong personal brand image. As I continue to grow, I plan to assemble a team to support me in this endeavor. Currently, my primary focus is on Instagram, with the goal of expanding to YouTube in the future. Read more>>

Brad & Blair Driver

We manage our own social media. It would be very easy to outsource it to a professional but that is not in our budget. We tell our story and we’ve found ways to do that effectively. While we have no marketing training or background, we have learned plenty from the internet and teaching videos. Mostly, we put out things that we would like to see and watch and we respond to our followers in what they ask for. Read more>>

Lenore Aldridge

Here at Urban Rutile, we try and reach all major platforms in social media. We have established Facebook, Instagram, TikTok, YouTube, Pinterest, and Twitter accounts. As you can imagine, that’s a lot to post and share! We aren’t big enough to carry the additional expense of hiring a private organization or company to manage all the accounts, but take pride in what we have accomplished in out almost daily postings. We try and kept the postings as individual and different, so to keep our viewers engaged. Read more>>

David Holowchak

Being a sole proprietor, everything is done solo, social media included. I like to be close to all forms of promotion for my brands so that I know what I’m getting and what I’m putting out there. I do encourage a lot of our followers, friends, and general persons to tag and share their stories and photos through hashtags and tagging, as long as it’s relatable to what we stand for and our business environment. Read more>>

Jenna Myers

I manage my own social media. I have amassed over 19k followers in Instagram within four years! Consistency is definitely a must when growing your page. Knowing your audience plays a big roll as well, along with engaging! I’ve learned a lot throughout these four years of managing this page, but the biggest challenge is staying consistent. I get burnt out and will take breaks, and that’s okay! Now, for me it’s more about having fun and enjoying it. Read more>>

Briar Rose

Social media has been the backdrop of our company, as we have used it to not only share local events we attend but also to connect with our customer base. We at Cressa Candles opted out of outsourcing a management team for our socials due to the fact it separated us from our clientele and is not something we personally think needs to be within our budget at this current time. Read more>>

Araceli Bindrup

My social media is my work! I manage my own social media account and I dedicate a lot of time and effort into growing my following! I decided to run my own page because starting out it was the only option with such little revenue. But as I dove in head first and became good at it. That would be my advice to other business owners that choose to manage their own accounts, is to dedicate the time and effort into growing your following! Read more>>

Jeff Voth

Personally, i believe running your own social media is a huge part of connecting with clients and getting the most out of your business. It allows people to feel more of a connection on a personal level. People will feel more welcome when they are supporting you and your journey, not just any business. Over time it seems like a lot to handle, but it allows your followers to feel a genuine connection. Read more>>

Candace I steed

I manage my own social. The biggest lesson that I’ve learned about managing my own social is to be quick, but also have fun. If you don’t enjoy what you create, others won’t either. Read more>>

Mercedes Flonard

I honestly manage my own social media accounts. However, I am looking to hire a team/company to manage my page as well as clean it up. Nonetheless, I feel it’s important as artist or even owning a social media account to create content as much as you can. As individuals, we can tell when a page has professional help, it lacks feelings and at best, visuals. Read more>>

Meredith Marx

I manage all of my social media accounts. It’s important for me to have control over what content I want out there that relates to my business and shows. Plus I enjoy the direct communication with my listeners, it makes me feel more connected. Read more>>

Daisy & Karina

We’ve been lucky enough to run our own social media account. Thankfully we have always been creative individuals with social media experience. This has definitely helped in our business venture! A tip that we can share with other businesses owners that are thinking of growing their social media account would be to stay CONSISTENT and SHOW UP everyday. Read more>>