We recently connected with Jasmine Brown and have shared our conversation below.

Hi Jasmine, thanks for joining us today. undefined

I always tell people that being an entrepreneur isn’t for the weak. You have to do your best to show up as the greatest version of yourself even when you’re still building and figuring things out. It’s all part of the process! The beautiful thing about the process is the ability to learn and grow from your mistakes. It’s not always easy but, you have to keep a “by any means necessary” mindset when it comes to the success of your business.

I started doing hair first in college, for free. It wasn’t until almost a year later that I began charging. When I moved to Houston I wasn’t doing hair at all, due to the fact that my focus was on a different business venture at the time. When the business began failing, I switched lanes to what I knew. The difference this time was that I was starting over in a completely different city and state where I didn’t have an established network like I did in school.

My social media marketing skills is how I began to scale my business. I had roughly 160 followers on my hair page from college. I used the marketing tool of mass DMs where I developed a script and forwarded it to anyone who came across my timeline with locs or natural hair. In doing this, I began to generate responses which turned into bookings. During every appointment I took content and posted every single day. I did this every day for 90 days straight and I went from 2 clients booked to 87, 978 followers, and did the hair of 4 celebrities. I also passed out business cards everywhere I went. I was a travel stylist in Houston, I wasn’t working out of a shop. I literally drove to every client. This presented challenges and at times I wanted to quit due to how some of the people acted in their homes. I worked in a lot of conditions, some of which were not favorable in terms of how they kept their homes. I just had to keep going. At the time I didn’t know the growth that was coming, but I stay focused and faithful to the few. I ended up moving into a shop by month 6.

By working consistently, at 13 months, I hit six figures in my business, my instagram grew to 20,000 followers and bookings out the country. I am now entering year two! My anniversary is July 20th!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I was actually born in Raleigh, North Carolina and at a young age, we moved to Orlando, Florida where I was raised. When it was time for me to pick the college I wanted to attend, I chose North Carolina A &T State University where I was actually a biology student. I had aspirations of becoming an oral surgeon, but during my undergrad year I found myself engaging in various businesses and hustles. I began to fall in love with being my own boss as long as I was able to serve others. It was never just about the money, it was about the genuine business relationships and connections I was able to make with those I was able to serve. As I stated prior, I started doing locs in school because a friend needed them done for an interview, from there I was so intrigued with the process and I saw how it allowed me to express my creativity. I was asking all my friends and people I knew if I could do their hair. For months, I was doing hair for free and when I did start charging it started at $25. I genuinely enjoyed doing locs. It seemed easy too.

I have now serviced hundreds of people. I specialize in starter locs, loc extensions, overall maintenance, and styling. I can literally look at a picture a client shows me of a style they want and just do it. I take pride in all I do and give every client my all. If they are taking time to invest in me, I’m going to show my appreciation by assuring their satisfaction. I also teach in person and virtual loc classes at two levels.

What’s worked well for you in terms of a source for new clients?

Social media has been my #1 source of clientele. When editing I use tools like capcut which allow me to make videos without any watermarks on it, This allows me to post that same video on all social media platforms without the fear of being shadow banned. These platforms prefer only seeing their logos instead of others.

We’d love to hear about how you keep in touch with clients.

On Instagram I have all my loyal clients in my close friends list. This gives them first dibs on when I open for bookings, if I have cancellations I post it in there so they can take any available appointments as well. All clients have my work number and I’m big on communication with them. I’m flexible in terms of scheduling.

Contact Info:

• Instagram: @JazzGotMeTwisted | @JazzTheHustler
• Twitter: @JazzTheHustler_
• Youtube: Jazz The Hustler