“In our view there is already a ton of coverage of the trends that ivory tower professors and billionaire fund managers are seeing. What’s the edge in hearing the billionaire consensus view over and over again?
The edge comes from hearing new perspectives and new information like from the wedding planner who has worked with hundreds of couples during the pandemic and has noticed that couples are allocating significantly more of their wedding budgets on “”small details”” like personalized neon signs and eco-friendly customized digital invitations rather than paper invites. Or the accountant seeing how there’s a huge uptick in ecommerce clients generating revenue from in person popups.
Below, you’ll find some of the most thoughtful entrepreneurs and creatives in across various industries and markets sharing the trends they are seeing. ”
Shelly Humbach
As an Independent Educational Consultant I guide high school students and families through the college search and application process. The college application process has become overwrought with complexity, stress, and confusion and these factors have been trending for some time now. In a sense, colleges and universities operate with increasing mysticism and when it comes to the cost of attendance, there is this nonsensical expectation that the actual cost is directly related to the actual amount of money one has to pay for it. Huh? Read more>>
Dustin Robinson
In the cannabis industry, we are going to see more states legalizing medical and adult-use; and I believe, in the next three years, we will see some federal bills pass around 280e and banking. We are also seeing delivery platforms grabbing tremendous market share in California (compared to retail) and I believe we’re going to start seeing this trend expanding to other states. Read more>>
Anthony Tyson
What I’m seeing in the industry around San Diego, is that we’ve gotten away from the traditional “Night Out at a Nightclub” every weekend. The customers are looking for different events to attend now. The events range from Brunch to Masquerade Parties at Secret Locations. It’s great to see cause it keeps the city fresh. Our team is always asking “What can we give to the community next?” Read more>>
Clint Bell
The outdoor hospitality industry is constantly evolving and we continue to see growth and change in the market. Sales of RV units have skyrocketed in the past couple of years, partly due to pandemic possible travel options, and partly from a renewed sense of exploration among the next generation of campers. VAN LIFE: A trend that has been growing for some years but has blossomed into a massive trend is the use of sprinter vans that are converted and customized to fit the adventures and hobbies of camping guests. Read more>>
Candra Pilas
Some of the biggest trends I am seeing in the skincare industry are clients’ desires to achieve more with less and the ability to achieve results with gentler, natural, holistic products and services. Gone are the days of a 12 step skin care regimen. Clients tend to want and need 3-5 good products, that’s all! Gone are the days of the desire for a frozen face or facial reconstruction to completely change the shape and symmetry of their face. Gone are the days of long downtime from a facial procedure. Read more>>
Melissa McClure
As an Instagram coach, Reels is where the party is at! Instagram has publicly stated that video and DMs are a priority in 2022. Get comfortable being in front of the camera if you want to get seen on social media – it’s not going away any time soon. Sharing knowledge, being entertaining and inspiring others is how you have to show up on Instagram these days. Read more>>