Alright – so today we’ve got the honor of introducing you to HJ Sanchez. We think you’ll enjoy our conversation, we’ve shared it below.

Hi HJ , thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Headwear, our mission is to inspire individuals to unleash their true potential and become the best versions of themselves. We aim to create a platform that amplifies the stories of the “unsung” heroes – those remarkable individuals who consistently go above and beyond in everything they do, yet often remain unrecognized.

We believe that each person has the power to make a positive impact on the world, and our goal is to provide a voice to those who deserve recognition for their extraordinary achievements, resilience, and dedication. Through our platform, we will shed light on their stories, celebrating their triumphs, and inspiring others to embrace their own potential.

Central to our mission is the transformation of a quintessential American staple – the hat – into more than just a fashion accessory. It becomes a symbol of our collective identity, our unwavering pride, and our shared values. By embracing the hat as our flag, we symbolize unity and solidarity, standing together as a community that celebrates the uniqueness and strength of every individual.

ABOV Headwear is more than just a brand; it is a movement that encourages individuals to rise above challenges, embrace their potential, and make a difference in the world. Join us on this journey as we honor the unsung heroes and inspire others to reach new heights, one hat at a time.

Why this is important because these day to day heroes, those who raise us, teach us, protect us , provide us education with their effort provide us with the tools to success, for me my mother and father, my teachers, my friends , my mentors… in recognition to them… ABOV Headwear was born.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My passion for hats runs deep, and it all began in my childhood. I owe my love for hats to my mom, who was always donning stylish headwear herself. From a young age, I started wearing hats, and it quickly became a part of my identity. As I grew older, I became a collector, seeking out hats that represented the places I visited, the sports teams I followed, or the brands I admired, like cars. However, I noticed a gap in the market. There were no hats that perfectly complemented a weekend outing with friends or a visit to special places without turning me into a walking billboard. Moreover, most hats available were filled with bright, vibrant colors that didn’t align with my minimalist and more mature aesthetic. Additionally, many hats were rigid and heavy, lacking the comfort I desired in every piece of clothing. That’s when ABOV Headwear came into the picture, fulfilling all my needs and desires. Now, with ABOV Headwear, I can express my style while enjoying lightweight, comfortable hats that perfectly match my aesthetic and reflect my individuality and style.

How do you keep in touch with clients and foster brand loyalty?

At ABOV Headwear, we believe in building strong relationships with our clients and fostering brand loyalty through meaningful interactions. We understand that staying connected and engaging with our customers is vital to creating a lasting bond. Here’s how we keep in touch and cultivate brand loyalty:

1. ABOV Mentality Concept: We have developed the ABOV Mentality concept, which revolves around highlighting the stories of unsung heroes. By sharing these inspiring narratives, we aim to create a sense of connection and motivation within our community. We want our customers to know that we are more than just a brand; we are a platform dedicated to uplifting extraordinary individuals.
2. Community Involvement: We have established a close-knit community that goes beyond transactional relationships. We believe in inclusivity and actively include our customers in our design process. We value their input and feedback, encouraging them to share their ideas and preferences. By involving them in our decision-making, we create a sense of ownership and make them feel like valued members of the ABOV family.
3. Meaningful Interactions: We prioritize genuine and personal interactions with our customers. We engage with them through various channels, including social media, email newsletters, and events. We respond to their inquiries, address their concerns, and celebrate their successes. By being attentive and responsive, we build trust and nurture long-term relationships.
4. Exclusive Benefits: We offer exclusive benefits and rewards to our loyal customers. This may include early access to new collections, special discounts, or invitations to exclusive events. By providing these perks, we show our appreciation for their support and make them feel valued as part of the ABOV community.
6. Building a Family: We aim to create a sense of belonging and unity within the ABOV family. We encourage customers to share their experiences and connect with each other through our online platforms. By fostering a supportive and inclusive environment, we cultivate a strong bond among our customers, further enhancing brand loyalty.
In essence, at ABOV Headwear, we go beyond providing quality products. We strive to connect with our customers on a deeper level, sharing inspiring stories, involving them in the design process, and building a sense of community. By fostering these connections and showing genuine care, we aim to create a loyal and engaged customer base who feels like an integral part of the ABOV family

Let’s talk about resilience next – do you have a story you can share with us?

Let me share with you a story of resilience that encompasses my professional journey, filled with industry switches, geographical transitions, and overcoming numerous challenges along the way.

Early in my career, I started as an accountant, seeking stability and a promising future. However, I soon realized that my true passion lay in the dynamic world of marketing. Embracing change, I made the bold decision to switch industries, diving headfirst into pharmaceuticals first. The transition was not without its hurdles, as I had to learn new skills and adapt to a different professional landscape. But I embraced the challenges, pushing myself to grow and thrive in this unfamiliar territory. Then after a great opportunity that was presented to me I decided once again to make a change into the world of medical devices.

Within a remarkably short span of 10 months, my determination and hard work paid off. I was selected as a trainer for the LATAM Region, responsible for cross-training teams across various countries. This recognition affirmed that resilience and adaptability were key factors in successfully navigating career transitions.

But my journey didn’t stop there. Seeking new horizons, I embarked on another significant change, moving from Puerto Rico to the United States. This transition marked a pivotal moment in my career, as I faced the added complexities of acclimating to a different culture and professional landscape. Undeterred by the challenges that lay ahead, I pursued opportunities in the medical device industry.

The path to success in this new field was not without its share of setbacks. I encountered rejection after rejection during the interview process, but I refused to be discouraged. Each rejection became a learning opportunity, a chance to refine my approach and demonstrate unwavering determination.

Finally, after five interviews, I found myself standing on the threshold of a life-changing opportunity. Despite the initial setbacks, my resilience propelled me forward, and I was ultimately hired to be part of a global team within a reputable medical device company.

Nowadays is all about my life as a entrepreneur with ABOV HEADWEAR, trying to establish this brand in the market, knocking on people doors after multiple no’s but keep my focus and consistency in order to impact people

Continuing my journey of resilience, I ventured into the realm of entrepreneurship with ABOV Headwear, determined to establish this brand and make a meaningful impact in people’s lives.

Knocking on doors, reaching out to potential customers, and tirelessly promoting ABOV Headwear became my daily routine. I understood that building a brand takes time and persistence. It was about creating genuine connections, one person at a time, and sharing the story and purpose behind ABOV Headwear.

You have to wear many hats, from marketing and sales to operations and product development

With relentless perseverance and an unyielding spirit, ABOV Headwear began to gain traction in the market. People started recognizing the brand’s commitment to quality, style, and the celebration of individuality. Each sale, each positive feedback, and each new supporter reaffirmed my belief in the brand’s potential to make a lasting impact.

In conclusion, my journey as an entrepreneur with ABOV Headwear is a testament to the power of resilience, focus, and consistency. Despite facing countless challenges, rejections, and uncertainties, I remain steadfast in my commitment to impact people’s lives through our brand. I am driven by the belief that by staying true to our values and forging genuine connections, we can create a brand that resonates with individuals and inspires them to become their best selves       

Contact Info:

• Website: abovheadwear.com
• Instagram: Abovheadwear
• Facebook: Abovheadwear
• Linkedin: Abovheadwear
• Youtube: https://youtube.com/@abovheadwear4782

Image Credits
www. Abovheadwear.com