We’re excited to introduce you to the always interesting and insightful Lucy Williamson. We hope you’ll enjoy our conversation with Lucy below.
Hi Lucy, thanks for joining us today. We’d love to hear your thoughts about making remote work effective.
At Pelle Naturale we work 100% remotely. As CEO’s both myself and my business partner Nicole have chosen to create a business that is exclusively remote to the point where we live between the U.K. and Tampa, Florida. All of our sales affiliates also work remotely promoting our products via social media channels. We make this possible by staying in touch with them 7 days a week and having online training sessions once a week.
We also have social media and business development interns that work remotely. We stay in touch with them and support them daily via online calls and messages.
Whether you’re a CEO, sales affiliate, or an intern the benefits of working remotely are all about flexibility. At Pelle Naturale we believe in a family and life focused culture that our work should fit around what is important to each individual member of the team. If a sales affiliate needs a week off to spend time with family, they can do that and there’s no need to give any notice before hand. And our interns have time to study and focus on college life whilst also building valuable career experience. So, our remote work vision really feeds into our overall company culture.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Pelle Naturale is an award winning skincare business focused on producing natural skincare with Mediterranean ingredients. Our products are paraben, sulfate, gluten, cruelty free and vegan. Our aim is to provide amazing skincare products that are at a price point available to all. Our business model also supports others to build their own skincare business. It’s totally free to set up with us and comes with loads of incentives, discounts, and cash bonuses. This is something we are really proud of. Since our launch in January 2022, we have watched numerous sales affiliates set up their own businesses selling Pelle Naturale skincare and having loads of fun and success whilst doing it.
Can you talk to us about how your funded your business?
During the pandemic both myself and my business partner Nicole were, like so many of us in the world, working from home. We made a pact that once the world regained normality we wouldn’t return to our old careers, instead we would build an empire. The only issue was how to fund it. Starting a skincare line is an expensive business and we had no investment, but we did have great credit ratings and managed to finance it all without any outside help. It might sound crazy but that leap of faith in our plans and ideas has now truly paid off, the company growth throughout 2022 and 2023 has been incredible.
Any insights you can share with us about how you built up your social media presence?
At Pelle Naturale building and maintaining our online presence is something we took very seriously throughout our first year of business. We worked with influencers and found that this was expensive and didn’t produce the results that we needed. What really added to our style and growth on social media was taking on creative student interns. We now consistently have a team of social media marketing interns at any time. Our internship programmes last for 12 weeks, and we give them total control of both the Pelle Naturale Instagram and TikTok. Every intern receives a full range of our branded skincare line to create any videos and images that they think will work. This fun, fresh and enthusiastic vibe has really helped build great following and engagement across our platforms.
Contact Info:
- Website: https://www.pelle-naturale.com/
- Instagram: https://www.instagram.com/pelle.naturale/
- Facebook: https://www.facebook.com/profile.php?id=100060451025271
- Linkedin: https://www.linkedin.com/company/pelle-naturale-llc/
- Youtube: https://www.youtube.com/channel/UCl72IAXgRtRw3Ny_IyGdUZw
- Other: https://www.tiktok.com/@pellenaturale?_t=8cZAckbzHFD&_r=1