We recently connected with Mystic Aura and have shared our conversation below.

Mystic , appreciate you joining us today. Let’s jump to the end – what do you want to be remembered for?

Being remembered for our fearless energy and creative spirit is the legacy we hope to leave with Mystic Aura. The idea that you too can be a young entrepreneur chasing your wildest dreams. Having the faith and confidence to design the life you desire even when the anxiety and doubts tell you no. To take us as an example that anything is possible when you trust the process and don’t give up. The foundation of Mystic Aura was built on creating a community of love and positivity. It is very important for us to share our knowledge and guide people to truly understand their divine purpose in life. From the start, we’ve incorporated many spiritual practices into our business, such as aromatherapy, chakra balancing, affirmations, self-care, and more. We strive to fulfill our legacy as healers, teachers, and creators. Mystic Aura is a direct reflection of our heart and soul; we pour a lot of love into what we do. Having a positive impact on our community while leaving behind an inspiring message is essential to our journey. We believe energy is neither created nor destroyed; it is only converted from one form to another.

Mystic , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Mystic Aura was founded in 2021, in the midst of all the chaos in the world. Like a lot of other people, we were searching for our purpose in life—something that felt meaningful to us. Spirituality has always been at the forefront of our lives, and we decided to bring that to fruition through our creations. We knew from the start that we wanted to incorporate spirituality and healing into our products; it was important for us to produce something purposeful. As a result, we started researching how to make candles—not just any regular candles, but crystal candles for the purpose of manifestation and healing. This process wasn’t easy by any means; there is a lot of trial and error when it comes to making handmade products (especially candles). At times, things got difficult, and we wanted to give up on ourselves, but with the positive feedback that our products were serving their purpose, we knew we had to keep going. After expanding our catalog of crystal candles, we began to branch out into new products such as body bars, bath soaks, and bath bombs. Combining aromatherapy with spirituality would ultimately set us apart from the rest. Eventually, we started to incorporate crystals, spiritual tools, and tarot readings into our business. Not only are we proud of the products we create, but also of the knowledge and guidance we are able to provide to people who need assistance on their journey. Mystic Aura is a community of love, support, and positivity; that is truly what makes us so special!

How did you build your audience on social media?

Social media plays a vital role in our business because it allows us to connect with a new audience and meet other vendors and small business owners. For example, we make sure to interact with our followers on a daily basis. It could be as simple as liking someone’s post or leaving a nice comment; these are the things that matter most to your audience. This tends to attract a lot of attention to your business because your followers will notice you are always showing love and supporting them. These days we see a lot of negativity and drama on social media, so it’s important for your business to change the narrative and put out positive messages and content for your viewers. You never know what someone is going through, so maybe that one uplifting post or comment could shine some light on that person. It is important to be your authentic self on social media; that will truly make you stand out from the rest. Our best advice for business owners on social media is to be interactive with the people who follow and support you. Showing your appreciation goes a long way when building a social media following. The more authenticity and love you put into your social media, the more you will attract that energy to your business.

What’s worked well for you in terms of a source for new clients?

Recently, we vended at our first pop-up event in February of this year at Skye Film Studios. Since then, we have attended two more pop-up events! We were holding off on doing pop-up events for a while because we didn’t believe we were ready. It’s always scary to step out of your comfort zone, but it was so necessary for us to get to the next stage of our business. Interacting with people in person is far different than on social media. Being able to connect face-to-face has been such a rewarding experience for us, and we are so proud of ourselves for doing it. The people we meet at these events are always so supportive of us; whether they purchase something or not, they are giving us positive energy and feedback. Pop-up events have really paved the way for new opportunities and new supporters of our business. Representing our brand in person has attracted a lot of positive energy our way, and we will continue to explore new ways to get our name out there.

Contact Info:

• Website: https://mysticauraboutique.com/
• Instagram: https://www.instagram.com/mysticauraboutique/
• Facebook: https://www.facebook.com/mysticauraboutique?mibextid=LQQJ4d
• Twitter: https://twitter.com/MysticAuraBtq
• Our first Voyage LA interview: http://voyagela.com/interview/hidden-gems-meet-mystic-aura-boutique-of-mystic-aura-boutique/