We caught up with the brilliant and insightful Anthony Suarez a few weeks ago and have shared our conversation below.
Anthony, looking forward to hearing all of your stories today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.
Back&Forward Records is a huge platform that started back in 2018 with just 3 artists. Today, we are 10 amazing artists and that took a very long road of real hard work. We literally started from the bottom, going day by day, taking good and bad decisions and learning from them. I think the goal was (and is) always very clear and it’s about creating and growing every day. We knew we needed to start working on different projects to scale up and show a high-quality concept different than others, creating more than music, but a huge platform. That’s why we created our 3 main contents: Podcasts, Sessions, and Radio. They opened a portal of great content that set our record label on the eyes of everyone, inside and outside this music industry. The formula was to start our own source of content, leading us where we are today. The only obstacle is the amount of work that it takes, and we are very happy and proud of that! Every single project you see from Back&Forward Records is genuinely made with a purpose and a message, and that is what this record label is about.
Anthony, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
B&F is proud to present something new and well done periodically. Every month, we are releasing new music, new merchandise (like shirts, hats, phone cases, mugs, and more), B&F Podcasts, B&F Sessions, and to update our 24/7 online B&F Radio. Those 3 projects are always receiving multiple guests from anywhere around the world, to speak on our podcast, to mix on our sessions, to take the radio for a whole month (Guest of The Month), or to collaborate on music productions. You’re always welcome to visit our website, where you can find everything in one place, for the best entertainment and music experience.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
We created Back&Forward Records as a platform for others… artists and fans. In order to achieve our goals as a record label, we are always innovating, expanding this platform so the content and experience doesn’t stop. It’s a great balance between artists and fans, as I call it: a bridge. This bridge sets a strong reputation, enforced by Respect, Discipline, and of course, Creativity.
Any insights you can share with us about how you built up your social media presence?
We understand that they key on social media is consistency, but quality over quantity. Create your own engagement that make people vigilant listeners. That way you will get the real feedback from the right people that are genuinely interested on whatever you’re bringing to the table. B&F is always running a smart schedule, respecting every project and its artist(s). That creates the best consistency for our artists and fans.
Contact Info:
- Website: https://backforwardrecords.com/
- Instagram: https://www.instagram.com/backforwardrec/
- Facebook: https://www.facebook.com/backforwardrec/
- Twitter: https://www.twitter.com/backforwardrec/
- Youtube: https://www.youtube.com/@backforwardrec
Image Credits
Back&Forward Records Edwin Tanco Angel Gabriel Anthony Suarez