One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.
Marissa LeJune
Dog socialization is the number one thing I believe mainstream doggie daycares get wrong in the petcare industry. Please hear me out because I know if you’re used to taking your dog to a typically daycare facility that lets them free roam for 8 hours out the day, what I’m saying might seem new to you. Over the years I have done a lot of studying on dogs, working & training dogs and the number one thing I learned is how much a dog’s environment matters. Read more>>
Michelle Kafka
As a public relations (PR) and marketing professional, I find sometimes there is confusion about what PR is, what value it brings to an organization’s marketing mix and what the clear return on investment is. Despite being often associated with crisis management, PR offers more to a company than just that. Read more>>
Cass
RESPECT THE HISTORY OF THE MARIJUANA INDUSTRY Many people spent years in legal battles, fighting for a substance that they believed was wrongly demonized. Corporate influence tends to adopt a “move in and build with capital” approach to emerging industries that can often marginalize those same people. Read more>>
Veronica White
When it comes to project management there is a common misconception that the role is built around timelines and organization techniques. However, the fact of the matter is that the success of any project is defined by the project team, which means that project managers are in the people business. This can be quite the conundrum because project managers are not functional managers; therefore, the team they oversee does not directly report to them. Read more>>
William Hall
From my perspective, inclusion and the professional development aspects of the current workforce are not being approached in a productive manner in today’s Corporate America. Due to the disconnect between upper-level management and the frontline workforce there exists a multitude of issues and arising problems regarding attrition, turnover and unhappy workplace. Those elements are conducive for a declining workforce motivation and disparity in understanding how to retain a new generation of employees. Read more>>