We were lucky to catch up with Iesha Huggins recently and have shared our conversation below.

Alright, Iesha thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

I wanted to improve people’s daily Lifetyle with Non-Toxic Home Essentials. It’s no secret that many household items like candles contain many harmful toxins. The Lux Brand is committed to being part of the solution, not the problem. Our home essentials are designed to elevate your daily routine without compromising your health. We strive to be more than just a brand, but a lifestyle choice that prioritizes your well-being.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Allow me to introduce myself: I’m Iesha, and I am the founder of The Lux Brand Co, a luxury candle company based in Atlanta, GA. In 2019, God gave me a vision to create products that promote relaxation, relieve stress, and bring a sense of luxury and comfort to any living space. After mastering my craft for years, I launched my brand in October 2021.

Our products are crafted using only the finest premium ingredients and poured in small batches to ensure the highest quality. You have to experience LUX home fragrances for yourself to truly understand how essential they are for your everyday lifestyle.

Lux candles and Linen room sprays stand out from other brands because our fragrances are uniquely blended into one of a kind scents.

What’s been the most effective strategy for growing your clientele?

Going Back to Basics:
Sometimes the most effective way to reach your target audience is by stepping back and taking a more traditional approach. I eliminated social media from the equation and start making personal appearances. I begin doing the hard work, showing up, and stepping out of my comfort zone. By doing so, I created meaningful relationships with a diverse range of people in my community.

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

Starting out I had no idea what I was doing or had any knowledge on how to make candles. Literally trial and error became my best friend until I figure out what worked for me. I tested so many different waxes but 100% Soy bean was the one that worked for me.

Since starting my business the lessons I have learned about manufacturing our products is quality over quantity. Putting my best foot forward in everything that i create and never rush the process. I make sure my products are timeless so they will never go out of style.

Contact Info:

• Website: Www.theluxbrand.co
• Instagram: @_theluxbrand