We were lucky to catch up with Georgui Kasaev recently and have shared our conversation below.

Georgui , thanks for taking the time to share your stories with us today Let’s start on the operational side – do you spend more of your time/focus/energy on growing revenue or cutting costs?

Thank you for the question. As a business professional, I believe that balancing revenue growth and cost-cutting is crucial for achieving long-term success. While it’s important to explore new possibilities for growth, it’s equally important to be selective and strategic about which options we invest in. In my experience, this means keeping a clear picture of our current goals, outlining 2-3 strategies for achieving those goals, and creating a budget to fund those strategies.

When evaluating new options or opportunities, I always ask myself whether they align with our current goals and strategies, and whether they have the potential to deliver a positive return on investment. This means testing and adjusting constantly, and being willing to make tough decisions about which options to pursue and which to dismiss.

To illustrate this approach, I can share a story from my early days in the real estate business. At the time, I received a lot of calls from advertisers offering TV commercial spots, print advertising options, and radio commercials. While these options might have seemed attractive, I knew that my goal was to advertise online, and I had already outlined a specific strategy and budget for achieving that goal. As a result, I was able to quickly dismiss these other options and stay focused on our core strategy.

Ultimately, I believe that the key to balancing revenue growth and cost-cutting is to stay focused on our goals, be selective about the options we pursue, and always be willing to test and adjust our approach as needed.

Georgui , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Thank you for the opportunity to share a bit about myself and my brand. My name is Georgui Kasaev and I have had a diverse range of experiences in the entertainment, construction, and real estate industries.

I began my career in the entertainment industry as a performer in my family’s circus act, and traveled all over the United States and Canada before settling in Athens, Georgia. While attending the University of Georgia, I also pursued mixed martial arts and became a professional fighter, but never lost my passion for entertaining audiences.

After retiring from fighting, I transitioned into the film industry as a stunt performer and actor, and have had the opportunity to work on shows like Stranger Things, MacGyver, and Leverage Redemption. However, I realized that I needed a more stable income and began working in construction with a teammate, eventually starting our own boutique construction company.

When my partner had to move to Chicago, I decided to learn about real estate investing and found a passion for the industry. I obtained my real estate license and have since become an expert in residential and commercial real estate, with a focus on fix-and-flip properties. My construction experience allows me to guide clients through repairs and project management, and my background in acting has given me skills in video production that I use to market myself and my clients’ listings.

I am most proud of my discipline and consistency, which have allowed me to achieve success in multiple industries. What sets me apart is my diverse range of skills and experiences, which allows me to provide unique value to my clients.

Ultimately, my passion is helping people achieve time freedom through real estate investing so that they can focus on what truly matters to them. If you would like to learn more about me you can check out my youtube https://www.youtube.com/@GeorguiKasaev or my real estate website https://www.MyResidenceSold.com

Have any books or other resources had a big impact on you?

Self-education has been a significant part of my personal and professional growth. Coming from a country where free commerce was not the norm, I realized that relying solely on other people’s opinions may not always be the best approach. While people’s intentions may be good, they are limited by their own experiences, understanding, and outlook on life. For instance, when I first arrived, I was advised against getting a credit card, as debt was deemed the worst thing in the country. However, as I learned later, not having credit was worse than having bad credit. This realization motivated me to seek knowledge from a variety of resources, including books, videos, podcasts, and essays.

Some of the resources that have significantly impacted my management and entrepreneurial thinking and philosophy include the Bigger Pockets podcast, the BNI Podcast, and the book “Never Split the Difference” on negotiation. I also found “Profit First” and “The Best Ever Apartment Syndication Book” helpful in managing finances and investing. The book “The 12-Week Year” provided me with insights on productivity, and “Respect for Acting” and “Secrets of Screen Acting” helped me develop my communication and presentation skills.

Overall, continuous self-education has been essential to my personal and professional development. It has enabled me to broaden my perspective, gain new insights, and make better-informed decisions in managing my business and finances.

Has your business ever had a near-death moment? Would you mind sharing the story?

I have had a couple of near-death moments for my business that I can share. One came in 2020, just before the COVID pandemic hit. My contract with my first talent agent was ending, and I was planning to look for new representation. However, just as I was starting to submit my materials, the pandemic hit, and the industry shut down. I struggled for a year to find a new agent, but with perseverance, I finally found the right fit with Carol Shaginaw Talent Agency. This experience taught me the importance of resilience and not giving up, even when things get tough.

Another near-death moment for my business came in 2022 right after the white-hot housing market of 2020. As interest rates began to rise, buyers struggled to afford the prices that sellers were demanding. My real estate business came to a screeching halt, and I even considered taking a job outside of my passion for acting and real estate. However, I pushed through and redoubled my efforts to find new clients. This experience taught me the value of building relationships and relying on the support of others. My significant other, Mery Anderson, was especially helpful during this time, both financially and emotionally.

Overall, these experiences taught me the importance of discipline, perseverance, and resilience in the face of adversity.

Contact Info:

• Website: MyResidenceSold.com
• Instagram: https://www.instagram.com/villainpugilist/
• Facebook: https://www.facebook.com/coachgeorgui
• Linkedin: https://www.linkedin.com/in/georgui-kasaev/
• Twitter: https://twitter.com/MyAthensRealtor
• Youtube: https://www.youtube.com/@GeorguiKasaev/featured
• Yelp: https://www.yelp.com/biz/georgui-kassaev-my-residence-sold-athens
• Other: https://resumes.actorsaccess.com/georguikasaev https://pro.imdb.com/name/nm7243225/