We caught up with the brilliant and insightful Mehul Jhaveri a few weeks ago and have shared our conversation below.
Mehul, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
Devam’s story unfolds six generations ago in India. The Jhaveri family founded the company with the sole intention of working endlessly to acquire the world’s most prized gems. Once acquired, these beautiful stones are skillfully set into our exclusive designs to create flawless pieces of jewelry, fit for royalty. The surname Jhaveri is derived from the Arabic word Javahari, meaning jeweler. Creating stunning jewelry has always been in our blood. Over the years, our company has crafted one-of-a-kind pieces for many noble families across the Indian subcontinent.
We have travelled far and wide – often going to countries such as Dubai in search for the market’s most valuable Basra pearls. Our precious stones are handpicked: sapphires from the beautiful valleys of snow-covered Kashmir, rubies from the enigmatic mines of Burma and pearls from the blue waters of the Pacific. Today, our leaders attend the most prestigious international jewelry shows in Hong Kong, Italy and Las Vegas. They leave no stone unturned in finding the best gems for Devam’s exceptional designs. Each piece of jewelry is handmade by artists whose families have been in this profession for eras.
Over the years, Devam has expanded to Belgium: the world’s diamond capital to source the best-quality diamonds in the world and to South Florida. Our U.S.-based office is a retail store, which provides personal attention to a growing elite clientele. Our clients come to us looking for a personalized experience in fine jewelry that they know only we can offer. Today, the store also offers premium handwoven silks and the ability to create a tailored outfit to match with a client’s fine jewelry selection.

Mehul, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Devam’s designs are not just distinctly set stones or unique craftsmanship of gold, they are part of a celebrated heritage passed down from one generation to the next. Each of our creations has a history, a story to tell. Every piece of jewelry is handmade by artists whose families have been in this profession for eras. Our pieces are carefully crafted for our customers. We never recreate a piece – ensuring that our designs become a family heirloom, an exclusive piece of art available only to its owners.
Devam never compromises – the quality of gems used in these designs is impeccable. The people behind our company began working alongside their fathers, assorting diamonds and pearls, when they were but 12 years old. Their experience is unparalleled. Artisans of exquisitely crafted diamond jewelry, they are experts in judging each and every facet of a diamond – from color and cut to clarity and carat weight.
There are two distinctions that we are most proud of as a company. The first is the fact that all of our products are handmade luxury. We hold our entire team to the highest quality standards are never compromise on design quality. The second distinction we offer clients is the ability to customize. We take pride in knowing that our craftsmanship both in fine jewelry and silk attire is limitless, which means that we can guarantee to our clients any sophisticated design, rare precious stones, and difficult-to-create heritage pieces they are looking for.

How do you keep your team’s morale high?
It is important to treat your team like a family, giving weight to everyones ideas and opinions.
We’d love to hear the story of how you built up your social media audience?
Building your social media will take time. It is very important that you engage with the community and stay active online.
Contact Info:
- Website: https://www.houseofdevam.com/
- Instagram: @houseofdevam
- Facebook: @houseofdevam

