We were lucky to catch up with Adrian Middleton Sr. recently and have shared our conversation below.
Adrian, thanks for joining us, excited to have you contributing your stories and insights. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
I’ve been asked a few times how did I come up with Predator Productionz. It’s quite simple actually…so first and foremost the Predator movie franchise is an all-time favorite of mine. I’m a huge fan, so much so that I have a tattoo on my arm of the predator unmasked. Secondly, Predator was a nickname of mine in school as early as elementary when I started playing football, do to my playstyle and build and long dreads. Since then that name just stuck with me until this day. Finally, Predator Productionz is a metaphor for my mentality as a creative to always be “hungry” and focused on the job at hand to provide for my family, just as a predator in the wild chasing his next meal would. My goal is to have my brand universally recognized and respected.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
For those who may not know again my name is Adrian Middleton I am the owner of Predator Productionz, which is a media production company local to houston, which is currently rated the #1 video production company in east houston. We have been in business for 8 years although I have personally over 12 years of experience.
I started my company after acquiring my film degree from Prairie View A&M & Sam Houston State University in 2015. My tram and I produce various video marketing & services for both businesses and regular consumers. Throughout the years we have amassed over 2 million combined views. Although some would say this market is oversaturated with “videographers” I am a firm believer if you offer a top tier product with top tier service, the competition is irrelevant. “The cream will always rise”. The experience, thoroughness and customer service provides is truly second to none. Having a RED camera and selling “good quality” is not enough to be profitable/sustainable in this market. Being a video strategist along with great customer service is what sets my team apart.
What makes me most proud is the ability to be able to solve any problem and create top notch projects from start to finish for my clients. When I arrive on set, or am assigned to direct/produce a project the immediate expectation and reputation I have to deliver doesn’t get taken for granted. I take pride in each project, not just knowing “how to do something”, but “why”…and I feel that’s what sets me apart from the competition.
Where do you think you get most of your clients from?
The best source of new clients for me has been through referrals and google to be honest. My company ranks well in east houston/baytown area on google and also word of mouth is king. Clients 9/10 will prefer someone that has already worked with someone they know, than spending hours searching online.
Is there mission driving your creative journey?
I have numerous goals that I want to achieve, one of which that I will share is to own a huge production lot, where my spot is the go to creative hub in texas, multiple sets, podcast areas, green rooms, film classes etc. as well as to direct/produce/write multiple shows for streaming platforms (Netflix, hulu etc.) and movies on the big screen.
Contact Info:
- Website: www.predatorproductionz.com
- Instagram: @predatorproductionz
- Facebook: https://www.facebook.com/Predatorproductionz/
- Linkedin: https://www.linkedin.com/in/adrianmiddleton/
- Youtube: https://www.youtube.com/channel/UCDWfzZfLE_s9y1Aj3B2e1Fg
- Yelp: https://www.yelp.com/biz/predator-productionz-baytown